- Hi there!
I hope you had an amazing February.
Combining online and offline marketing is essential to creating a bond between yourself and customers in today’s marketing world.
Online, we discover common ground by learning what makes a person tick.
Online people share:
- Hobbies
- Birthdays
- Anniversaries
- Challenges
- Questions
- Celebrations of all kinds
And much more – they are helping you create an ‘online’ dialogue to find ‘common ground’ and possibly do business with them.
Once common ground is established, taking the relationship ‘offline’ can strengthen the relationship, making it easier to build a personal connection.
We can strengthen ‘offline’ relationships by:
- Attending networking events and inviting your online connections to visit as a guest (if they live in the area) or being a guest on the ever-popular online webinars.
- Build a presence in your local community by partnering with other businesses you have met online and offline in your area.
- Direct Mail such as personalized postcards is marketing that your prospects and customers can touch, making it an emotional marketing experience.
- Word of mouth advertising builds connection by serving, recognizing, and referring other people and their businesses – so they will want to help you promote your brand as well.
Most importantly, bridging the online & offline gap balances the know, like, trust and remember factor needed to create lifelong customers and organic referrals in your business.
Have a wonderful week!
Laurie Delk Radecki
P.S. I’d be more than happy to share how I’ve successfully bridged the gap to balance my online and offline marketing; it’s easier and less expensive than you think!
P.S.S. Click on the video below to see how you can put the law of attraction to work for you!
7 cardinal rules in life
P 7 Cardinal Rules in Life
1) Make peace with your past – so it won’t screw up the present.
2) What others think of you is none of your business. (Just always do right, because it is right to do, as long as you do that – you don’t need to worry)
3) Time heals almost everything – give it time (don’t make it go away, or make you forget, but sometimes you will learn to more laugh and smile and be thankful and grateful for the memories, rather than cry and wish)
4) Don’t compare your life to others – and don’t judge them. You have no idea what their journey is all about (most people don’t wear post-its on their foreheads telling you everything they are going thru or have been thru – be kind to everyone)
5) Stop thinking too much – it’s alright not to know the answers. They will come to you when you least expect it.
6) No one is in charge of your happiness, except you
7) Smile – you don’t own all the problems of the world
How to Create Lifelong Customers and Organic Referrals in Your Business
Combining online and offline marketing is essential to creating a bond between yourself and customers in today’s marketing world.
Online, we discover common ground by learning what makes a person tick. Online people share:- Hobbies
- Birthdays
- Anniversaries
- Challenges
- Questions
- Celebrations of all kinds
‘online’ dialogue to find ‘common ground’ and possibly do business with them. Once common ground is established, taking the relationship ‘offline’ can strengthen the relationship, making it easier to build a personal connection. We can strengthen ‘offline’ relationships by:
And much more – they are helping you create an- Attending networking events and inviting your online connections to visit as a guest (if they live in the area) or being a guest on the ever-popular online webinars.
- Build a presence in your local community by partnering with other businesses you have met online and offline in your area.
- Direct Mail such as personalized postcards is marketing that your prospects and customers can touch, making it an emotional marketing experience.
- Word of mouth advertising builds connection by serving, recognizing, and referring other people and their businesses – so they will want to help you promote your brand as well.
Most importantly, bridging the online & offline gap balances the know, like, and trust factor needed to create lifelong customers and organic referrals in your business. Let’s chat! P.S. I’d be more than happy to share how I’ve successfully bridged the gap to balance my online and offline marketing; it’s easier and less expensive than you think!
Back door
We got our back door installed today!!! It looks SO beautiful standing in our living room now!!!!
Kevin n I spent all evening cleaning over there so hoping priming gets done this week!!! Finally getting closer n it’s looking so pretty!!!
That’s the PROs
CONs – they sent the door w nothing to latch it shut, sent the handles but look inside the doorway 🙄😞
Marketing that blows your competition out of the water.
Answer these questions:
- Do your clients feel you see them?
- Do you connect with the heart of your customers?
- What would it be worth to capture the heart of your customers?
- Want to blow your competition out of the water?
Indeed, like it or not, technology mutates every day, changing communication in every aspect of our business.
Although, communication through:
- Text
- Webinar
Are critical ways to communicate in business; they don’t help us with what matters most “The client’s heart.”
But not to worry, there is powerful marketing and technology that has the power to connect you to your customers hearts:
First off, “social media marketing.”
We already know that social media connects people by the stories and experiences they share.
However, the point I want to make is that most people express what personally matters most on social media by sharing photos of:
- Themselves
- Family
- Pets
- Adventures
- Birthdays
And so much more!
When this happens, we find ourselves trying to connect and be seen by commenting on the posts that matter most to them, right?
Sadly, these comments are not tangible and get lost amongst all other comments, and are rarely:
- Seen
- Felt
- Heard
And most always forgotten!
Second, “tangible marketing.”
Imagine just for a moment how you would feel when you open your mailbox to find a photo postcard celebrating the special moment you recently posted on social media.
I would venture to guess that this unexpected photo postcard would bring a smile to your face and heart and then most likely end up on the refrigerator or mantle.
Talk about marketing with heart, and I’ll bet you’ll never forget who sent it!
Hence, I’m excited to introduce marketing that combines social media photos with online and smartphone technology!
The Photo Postcard Program
The “Photo Postcard Program” will help you:
- Create influence and connect with others
- Keep you top of mind with real tangible touches
- Elevate yourself as someone who cares
- Connect you with positive energy
- Ignite a process that attracts prosperity
“It’s fun, easy, and becomes a peak performance habit.”
Look, I’m gonna call it like it is!
We spend so much time behind our desks, on keyboards, and our phones scrolling social media; WHY not take the time to blow the top off your competition by creating a peak performance habit of celebrating what’s happening inside your clients world?
Here are 3 reasons why?
- Create better connections with others.
- Increase your circle of influence.
- Build the foundation for a relationship marketing plan.
The Photo Postcard Program is a fun, powerful marketing tool that is less costly than most online marketing, and best of all, you don’t have to be an expert!
Now that’s worth cheering about!
P.S. Let’s connect and see if the Photo Postcard Program is right for you, or click on the link above and click on the video or click learn more to see how other people are using the program.
Phoenix Arizona
Who do you know in the #phoenix #Arizona area? Tag them below or share this w them!
I’m so #honored and #blessed to be one of the #festured #speakers at this
“How to develop a #milliondollarbusiness”
Event one day only! March 18th!!!
Less than $100 for the day including #lunch and #networking !!!
Use my code LAURIE to get 10% off, refer 3 friends to join you and yours is #FREE!!!!
Register before the end of the month for an extra gift!
Get a copy of the #MomentumMakers best selling book as well as my #bestseller #KeepThoseClients