FIVE powerful notes to write that will CHANGE your LIFEPhone calls are great. But when you want to say something important, writing a note, especially a handwritten note, (or even in a card) can be even more powerful.
Why? Notes are unexpected. (Who writes letters anymore?) Notes can be savored. Notes can be saved. Notes can be pulled out and reread dozens of times.
The memories of phone calls can be fleeting. Notes–meaningful, sincere, genuine expressions of thanks, of praise, of feelings–can last forever.
Here are five notes you should write today:
1. Write a thank-you to someone who believed in you. Belief is a powerful thing. Some people have incredible stores of self-belief, but most of us are given confidence and self-assurance by others. Slowly but surely, through their encouragement and support, we develop a stronger sense of self.
At some point, someone saw you struggling and gave you hope. At some point, someone saw something in you that you didn’t yet see in yourself. Who you are today is a direct result of that person’s faith in you.Belief, founded or unfounded, is incredibly powerful–and when someone else believes in us, it’s unforgettable.Tell someone what a huge difference he or she made in your life. Reading your note will make a huge difference in that person’s life–and in your relationship.
2. Write an apology to a person you let down. We’ve all made mistakes. We’ve all done things we regret. Or we haven’t done things–and we regret not acting. We’ve all failed to step up, or step in, or show support, or lend an ear or shoulder…
Maybe you feel you’ve moved past it. Maybe you feel the other person has moved past it, too. Maybe you’re dreaming.An apology not made is the elephant in a room. No matter how much time has passed, it still colors every subsequent interaction. Kill the elephant. Say you’re sorry.
Just don’t follow your apology with a disclaimer. Don’t say, “I’m sorry, but I was really mad because you…” or “I’m sorry I blew up at you, but I do think you were out of line, too.”
Don’t say anything that in any way places even the smallest amount of blame on the other person. Say you’re sorry, say why you’re sorry, and take all the blame. No less. No more. The elephant may never totally disappear, but once you apologize, sincerely and genuinely, the elephant will no longer matter–to either of you.
3. Write a note of congratulations. You don’t even have to know the person. If you liked a book, contact the author and say, “I loved your book.” If a local entrepreneur landed a major customer, send a note and say, “I realize you don’t know me, but I was so impressed I just had to congratulate you!”
Just make sure you don’t follow your congratulations with some sort of request. (Unfortunately, that’s the oldest trick in the networking book, that some coaches have taught but that literally negates the congrats, so don’t do it.)
Bonus points if you explain the impact the person’s accomplishment had on you. Maybe it motivated you. Maybe it inspired you. Maybe it changed your life in some small way. If so, say so.
Then you’re not only congratulating people for a job well done–you’re letting them know they made an impact in someone else’s life.You’re letting them know they matter. They’ll feel a little better about themselves–and you’ll feel better about yourself, too.
4. Write an offer to help. Many people hesitate to ask for help. They see admitting they need help as the same as admitting a weakness. In a hard-charging, Type-A world, who willingly shows vulnerability?
But everyone–everyone–needs help. So offer to help. But don’t just say, “Is there anything I can help you with?” That won’t work: We’re trained to say, “No, I’m fine.”
Be specific. Find something you can help with. Say, “I know you’re working on that. Can I help you finish?” Or say, “I’ve always wanted to know more about this. Can I help you work on it?”
Offer in a way that feels collaborative, not patronizing or gratuitous. If you want, make it a “redeemable coupon” that entitles the recipient to take you up on a specific offer. Offer in the right spirit and people–especially people who might be struggling–will jump at a chance to draw on your energy, enthusiasm, and talent.
And in the process, you’ll strengthen a bond and make a better friend.
5. Write an unexpected compliment. Every day, people around you do good things. Most of those people don’t work with or for you; in fact, most of them have no relationship with you, professional or personal. Compliment one of them for something for which it’s least expected.
Write a note to a doctor who helped you through a rough time. Write a note to a college professor who made you see the world in a different way. Write a note to your town praising the snowplow crews. Write a note to someone who did something thoughtful not because it was expected but simply because they could.
Expected feels good. Unexpected makes a huge, and lasting, impact.
The note you write may be displayed for a long time, serving as a reminder that every job, no matter how seemingly thankless or invisible, is appreciated by at least one person.
You.
And that’s an awesome way to be remembered.
#ThankYou #Congrats #Grateful #Note #Card #Compliment #Apologize #Encourage #Help
Keeping In Touch
4 Types of LUCK in Business Influenced by MINDSET!
Top ‘o the morning! 🙂
I hope you had a wonderful St. Patrick’s Day!
Here’s wishing you much luck and happiness throughout the next year.
I’m curious…..do you consider yourself lucky when it comes to business?
I’m not talking about the leprechaun and wearing green kinda lucky, LOL.
I’m talking about LUCK of:
- Insight (recognizing good fortune and opportunities)
- Hustle (when taking action and always moving forward)
- Expectation (pure chance through positivity and intuition)
- Creativity (doing something different when targeting opportunities)
Indeed, these four types of LUCK play a role in business success!
How do you ask?
“Mindset”
Those who are in the mindset of considering themselves “LUCKY” are more apt to notice business opportunities.
First and foremost, being in the mindset habit of gratitude and recognizing present treasures is a great place to start and can undeniably be a very effective way to create Luck.
With that said, here are five mindset principles that can create Luck for you and your business:
- Having a positive belief system.
- Acting on your inner promptings.
- Showing resilience in attitude.
- Catching sight of opportunities.
- Staying in action.
Being in the habit of these five mindset principles increases the odds of business luck by helping you tap into positive and intuitive thinking.
As my favorite quote for Seneca says….
“Luck is what happens when preparation meets opportunity.” – Seneca
Wishing you much luck,
Laurie Delk Radecki
P.S. Get in the mindset habit of acting on your inner promptings:
Who’s the LUCKY person who needs to hear from you?
Reach out to them and let them know you care….through a text, phone call or make it tangilbe through a greeting card or postcard!
Speaking of postcards, have you checked out our unlimited postcard program yet?
How to WIN over the gatekeeper
Happy Monday! Have you ever experienced difficulty getting past the gatekeeper to meet with the decision-maker? Often, the gatekeeper has many questions that decipher if you will be allowed through to the person who makes the decisions. Questions from the gatekeeper can ultimately lead to: Product pitching Sales gibberish Convincing Sales breath Which can sometimes leave you sounding desperate! Stop doing that! Start thinking RELATIONAL EXPERIENCE! Successful salespeople understand that the key to getting past the gatekeeper is establishing: Trust Value Credibility Visibility Relationships Moreover, you can establish all the above by doubling down on building relationships. Differentiate how you show up with these five suggestions: Purposeful listening Showing integrity Adding a personal touch Scrapping small talk Exhibiting manners Skills 1, 2, 4 & 5 are habit-forming skills that need to be developed personally. (Be sure to check out the link I dropped below at the end of this email to see my favorite resource for personal development.) Meanwhile, today’s goal is the most impactful, #3, adding a “personal touch experience.” Experience is the keyword here! SendOutCards is the perfect tool to help you do just that. Now is the time to stand out, BE EXPERIENCED, and be heard in this noisy world. Let’s do it together, Laurie Delk Radecki P.S. If you’re looking for some good business training, I am speaking at an event this weekend in Phoenix, if you are close, would love to see you! If not, they are doing a virtual presentation that is recorded as well if you would like to attend (I don’t get anything out of it, but if you register w code LAURIE you will get 10% off https://milliondollarworkshop.momentummakers.io/ | |
How to Create Lifelong Customers and Organic Referrals in Your Business
- Hi there!
I hope you had an amazing February.
Combining online and offline marketing is essential to creating a bond between yourself and customers in today’s marketing world.
Online, we discover common ground by learning what makes a person tick.
Online people share:
- Hobbies
- Birthdays
- Anniversaries
- Challenges
- Questions
- Celebrations of all kinds
And much more – they are helping you create an ‘online’ dialogue to find ‘common ground’ and possibly do business with them.
Once common ground is established, taking the relationship ‘offline’ can strengthen the relationship, making it easier to build a personal connection.
We can strengthen ‘offline’ relationships by:
- Attending networking events and inviting your online connections to visit as a guest (if they live in the area) or being a guest on the ever-popular online webinars.
- Build a presence in your local community by partnering with other businesses you have met online and offline in your area.
- Direct Mail such as personalized postcards is marketing that your prospects and customers can touch, making it an emotional marketing experience.
- Word of mouth advertising builds connection by serving, recognizing, and referring other people and their businesses – so they will want to help you promote your brand as well.
Most importantly, bridging the online & offline gap balances the know, like, trust and remember factor needed to create lifelong customers and organic referrals in your business.
Have a wonderful week!
Laurie Delk Radecki
P.S. I’d be more than happy to share how I’ve successfully bridged the gap to balance my online and offline marketing; it’s easier and less expensive than you think!
P.S.S. Click on the video below to see how you can put the law of attraction to work for you!
Increasing your bottom line with the most under-appreciated holiday!
Many companies ignore Valentine’s Day because they don’t recognize the potential positive impact on their bottom line.
Nowadays, research has shown that people enjoy receiving cards in the mail more than ever before.
Research also shows that communication with social media messages, texting, and the uncertainty of opening emailed e-cards (for fear of viruses) have a much lower response rate than sending a greeting card.
For sure it’s no surprise that when Valentine’s Day comes around, most people think of their:
- Family
- Friends
- Boyfriends
- Girlfriends
- Spouses
- Significant others
- Pets
Unfortunately, many times, not their customers.
This is why I can’t express myself strongly enough!
While other companies are ignoring Valentine’s Day, why don’t you think about embracing it?
Why, you ask?
Simply because it allows businesses to connect with customers and make an unexpected impact with an empowering experience.
That’s why! To make “an empowering customer experience” that has the potential to increase your bottom line in business and sales.
If that’s not a good enough reason to appreciate your customers on Valentine’s, I don’t know what is!
I can show you how to send Valentine’s cards to your customers quickly and efficiently, and I will put that process at the end of this email for reference.
But this week, I want to share another unexpected way to impact your customers this Valentine’s holiday, and here is the kicker, NO ONE ELSE IS DOING THIS!
It’s called “The Photo Postcard Program”
The Photo Postcard Program is robust and the unique life-changing marketing for business allows you to personalize a postcard with a photo of customers from pictures and posts they have made on social media. Ultimately saying you care and making someone FEEL the love.
Talk about staying top of mind and kicking your competition to the curb.
Now, for those of you that are old-fashioned like me and enjoy picking a Valentine card on the day of (February 14), then order a special card in bulk and hand-deliver to customers making it even more unexpected and extra special.
Hint: Even if all you do is send a Valentine to long-time loyal customers, remember to send them something special or inspired gift-giving for your high-end customers.
Don’t miss out!
Choose to send something! Even the simplest of cards will make a significant impact on your bottom line!
I’m here to help and respond to my emails, so let’s connect.
Happy card sending, 🙂
Laurie Delk Radecki
Marketing that blows your competition out of the water.
Answer these questions:
- Do your clients feel you see them?
- Do you connect with the heart of your customers?
- What would it be worth to capture the heart of your customers?
- Want to blow your competition out of the water?
Indeed, like it or not, technology mutates every day, changing communication in every aspect of our business.
Although, communication through:
- Text
- Webinar
Are critical ways to communicate in business; they don’t help us with what matters most “The client’s heart.”
But not to worry, there is powerful marketing and technology that has the power to connect you to your customers hearts:
First off, “social media marketing.”
We already know that social media connects people by the stories and experiences they share.
However, the point I want to make is that most people express what personally matters most on social media by sharing photos of:
- Themselves
- Family
- Pets
- Adventures
- Birthdays
And so much more!
When this happens, we find ourselves trying to connect and be seen by commenting on the posts that matter most to them, right?
Sadly, these comments are not tangible and get lost amongst all other comments, and are rarely:
- Seen
- Felt
- Heard
And most always forgotten!
Second, “tangible marketing.”
Imagine just for a moment how you would feel when you open your mailbox to find a photo postcard celebrating the special moment you recently posted on social media.
I would venture to guess that this unexpected photo postcard would bring a smile to your face and heart and then most likely end up on the refrigerator or mantle.
Talk about marketing with heart, and I’ll bet you’ll never forget who sent it!
Hence, I’m excited to introduce marketing that combines social media photos with online and smartphone technology!
The Photo Postcard Program
The “Photo Postcard Program” will help you:
- Create influence and connect with others
- Keep you top of mind with real tangible touches
- Elevate yourself as someone who cares
- Connect you with positive energy
- Ignite a process that attracts prosperity
“It’s fun, easy, and becomes a peak performance habit.”
I’m gonna call it like it is! 🙂
We spend so much time behind our desks, on keyboards, and our phones scrolling social media; WHY not take the time to blow the top off your competition by creating a peak performance habit of celebrating what’s happening inside your clients world?
Here are 3 reasons why?
- Create better connections with others.
- Increase your circle of influence.
- Build the foundation for a relationship marketing plan.
The Photo Postcard Program is a fun, powerful marketing tool that is less costly than most online marketing, and best of all, you don’t have to be an expert!
Now that’s worth cheering about!
Best Wishes,
Laurie
P.S. Let’s connect and see if the Photo Postcard Program is right for you, or click on the link above and click on the video or click learn more to see how other people are using the program.
Upgrade today and try it for a month – no strings, you can cancel any time