So how do you build a strong word of mouth referral base?
Better yet a referral base that keeps on giving?
You simply give back!
First of all, we know that it takes 5-12 touchpoints to make a sale.
Sending a Holiday card should be one of the touchpoints in your marketing arsenal.
This past year, Relationship Marketing Weekly has showcased incredible stories from professionals in all different kinds of industries.
By focusing on relationships, they have been successful in creating a strong, word of mouth referral base.
One thing is for sure, in every showcase, Holiday cards proved to be one of their most powerful touchpoints.
I understand that finding time to send Holiday cards can be difficult in today’s crazy, busy world.
No wonder why SendOutCards is the world’s premier Relationship Marketing touchpoint system.
Don’t miss out on this valuable touchpoint by putting off what you can do today to get ahead of the Holiday chaos!
If you’re not already using SendOutCards for your business then let me help you implement the benefits of this incredible relationship marketing tool for the Holidays, your customers will be impressed!
If you would like to try out the system, “click here” to send out a card on me.
If you are already a customer, I’m here to help in any way I can.
This is why I wanted to make you aware that SendOutCards has introduced some new packages that might better serve you during the Holidays, as well as throughout the New Year.
To find out more about the new Elite or Elite Plus packages, click here…
It’s difficult, rather almost impossible, to stay top of mind with your customers these days.
Your competition is nipping at your heels, your customers have your competition at their finger tips with technology.
So the question your asking yourself right now is…
How do I stay of mind?
Well I’m glad you asked…it’s imperative you…
#1. Stand out from your competition
#2 Stay top of mind
Most entrepreneurs spend countless hours exhausting time trying to find new leads thru…
It’s been said “It’s easier to keep a customer than to find a new one” and you need a “stay top of mind strategy” ASAP!
This is where Relationship Marketing comes in, and I’m not talking about email blasts.
Let’s face it emails work somewhat, but customers are tired of emails, especially advertising and marketing emails.
This week we feature Life Purpose Coach Matt Scherb from Oakville, Ontario.
He discusses how he implemented a stay top of mind strategy, using Relationship Marketing. By using this strategy he was able to generate the majority of his business through word of mouth referrals.”
Matt says “Inside of 30 days, I found that the referrals I was receiving by sending cards, basically sending a birthday card or a thank you card, tripled my referrals very rapidly.”
Click here to continue on to learn how to triple your word of mouth referrals…this could be the most valuable time spent on your business…
Why do your CLIENTS LEAVE YOU? It’s not what you think!
68% is PERCEIVED INDIFFERENCE – (they don’t think you care about them)
Studies show that the average person won’t take action until they’ve heard or seen your message at least 7 times. It is VITAL to your business to have a systematic way for keeping in touch.
95% of your customers will purchase from a competitor on an impulse even if you provide a great service.
This just shows the importance of staying Top-Of-Mind with them.
66% of your business within the next 12 months should come from your sphere of influence. How are you staying in touch with them?
The average company loses 52% of it’s customers every 5 years…Cost of replacing them can be 6-7 times more expensive. The #1 reason for leaving is that they forget about you, the #2 reason is that they feel you took their business for granted.
62% of your clients aren’t taking advantage of all of your products or services.
For every month that you don’t communicate with your client, you lost 10% of your influence….if 10 months go by without communication, you’ve lost 100% of your influence!
There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.
Yet that is typically the very thing that happens when you have no system for acquiring new prospects.
A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.
On the other hand, a business based on endless referrals fills you with peace of mind!
Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.
Has This Ever Happened To You????
You meet someone at a business luncheon (or by chance in a long line at the hardware store). After a brief discussion, your new acquaintance suggests that he might swing a little business your way. You exchange business cards. Will your new business contact become your new customer?
Not all customers (or clients) are created equal. Some are (how shall I put this politely) just customers. They drift in, then drift out of your life. However, a smaller percentage of customers power your business forward. Perhaps they are regulars or they refer their friends. Sometimes they are just good folks and they always brighten your day. Will they remain your clients, customers or patients?
In scene #1, rather than rely on chance, why not make certain that you convert your new business contact into a new client?
In scene #2, why not make sure that those special customers know how much you appreciate their business, in a way they will remember?
Success in both of these scenarios is simple to achieve and the costs are negligible compared to the returns.
Is this a new or revolutionary business system?
Hardly. In fact, it is more than 600 years old, yet, remains the world’s favorite form of written communication.
However, today’s technology has changed the playing field. What took hours of effort a year ago, takes little more than a few clicks of your computer mouse, today.
(And yes, if you have an Internet connection, your current computer and software will do the job just fine.)
This works ~ beyond your expectations.
Ask me how, or visit my site at www.ILoveCards.net for more information on how to keep in touch with your clients.
The $5.00 Solution?
It does not matter whether you market yachts, fix teeth or trim trees. With enough loyal clients (customers or patients) you will exceed your financial goals.
A basic concept.
Will a single birthday card transform your clients into loyal, raving fanatics, who paint your business phone number on the side panels of their SUVs?
It seems very unlikely. (Although, even one card makes a difference.)
If you want fanatically loyal clients picture this scenario.
Scene #1: Shortly after she becomes a client (customer, patient, etc.), Mary Johnson receives a greeting card from you, thanking her for her business. Nice touch on your part.
Scene #2: Then Mary receives a birthday card on her 36th birthday. She’s growing more impressed with your professional client follow-up. She shows the card to a girlfriend.
Scene #3: Then Mary receives a greeting card wishing her a happy anniversary. She is stunned with your professional courtesy. Mary mentions your business to a couple of her friends.
Scene #4: Then, while finalizing the birthday party details for her pride and joy – who will turn nine-years-old in a week – Mary notices a birthday card from you to her son. Beyond stunned, Mary has never before experienced this level of thoughtful professionalism.
Scene #5: Finally, Mary receives your standard six-month follow-up greeting card, offering a discount, or something similar, if she refers a friend. How will Mary respond?
This is The $5.00 Solution?. You sent 5 greeting cards, which cost you $5.00, plus postage.
Did you get your money’s worth? It seems like you did.
While greeting cards are always the first piece of mail people open, because they always contain good news…. a single greeting card is merely a great idea. But greeting cards exert a remarkable snowballing influence on people.
The amazing part is this. In less than a minute (when Mary first became your client) you scheduled an automated follow-up campaign. The Greeting Card Company printed, stuffed, stamped and mailed the cards for you.
Impressive, to say the least.
Aggressive client follow-up the easy, effective way.
($5.00, plus postage, and a minute of staff time makes good economic sense for a business program that works, especially when it works beyond your expectations.)
This works – beyond your expectations.
Examples of The $5.00 Dollar Solution?
Through this site are a few excellent (and quite successful) examples of The $5.00 Solution? in action. The companies that commissioned these custom cards can send them out individually or by the thousands. They can send them immediately, or schedule each card to go out on a different date, whenever they decide, automatically.
Let’s imagine, for a moment, that greeting cards will help your business grow and increase your income in every way that we have outlined.
This means that greeting cards are the ultimate business tools in three critical areas:
1. Converting new business contacts into active clients (customers, patients, etc.)
2. Transforming casual customers into loyal clients.
3. Making sure that your best clients remain your best clients.
Hurray for greeting cards!!! What could be better?
How about this concept? Any photo on your computer can be uploaded in about 20 seconds. The greeting card company prints the image inside the card, in bright vibrant color, next to your message.
If you want fanatically loyal clients, and multiple referrals, picture these possibilities:
Scene #1: You take a digital photo of your clients standing in front of their new house. You ask them “Why don’t we send this picture to 10 of your closest friends?”
Scene #2: You take a digital photo of your customers standing in front of their new car, or their new boat or their new recreational vehicle. You ask them “Would you like me to send this picture to a few members of your family?”
Here is the really fun part
-check back with your clients in about 10 days.
This is what you will discover:
* Most of their friends and family have called to offer their congratulations.
* Your clients are overflowing with enthusiasm about a simple photograph that you sent to their friends and family in a greeting card.
* They think you are the greatest. (Consider the future referrals.)
* You, in turn, contact your clients’ friends and relatives (who are now turbo-charged referrals.)
Could anything be more simple and effective?
The potential is limited only by your imagination:
* A picture of you shaking hands with your clients, printed inside your personal “thank you” card that says, “I appreciate your business.”
* A picture of you and a new business contact at a luncheon or business event, printed inside your personal “I’m glad I met you card.
* A picture of your son or daughter playing a sport or a musical instrument.(Just for the fun of it.)
* A picture of your vacation in Maui, uploaded from the hotel computer (in Maui) “Wish you were here.”
Armed only with an inexpensive digital camera, a shrewd businessperson could double his or her bottom line, if they utilized greeting cards correctly.
Is this merely hyperbole?
To the contrary, this is not only possible, it is being accomplished all across the country as you read this.
This works – way beyond your expectations.