After spending several years concentrating on personal fulfillment and “cocooning”, Americans are now focusing outward, seeking to connect, enhance and nurture their relationships with others.
Friendship cards, encouragement cards and other everyday non-occasion cards are proving popular in meeting this need, and continue to show the greatest sales growth of all card categories. The desire to reach-out with greeting cards appears to be strongest with Baby Boomers and Generation Xers, who are likely to view family and friends as the most important priorities in their lives.
The Designer Look
Greeting cards featuring high-style looks, inventive designs, unusual paper stocks and eye-catching embellishments are gaining favor with consumers who are seeking “something special” in their card-giving. This has led to the creation of more handcrafted cards, cards that are intricately designed or innovatively engineered, and cards incorporating ribbons, feathers, glitter, beads, etc. Despite their higher cost, the designer-fashion flare and artistic uniqueness of these cards continues to win the favor of many card purchasers.
Generation after generation, people have been saving greeting cards to remind them of the special relationships and events in their lives. Rather than tuck their keepsake cards in a dresser drawer or cedar chest, many consumers are now formally organizing and preserving their greeting card collections to enjoy time and again. “Scrapbooking” with greeting cards has become an especially fashionable way to document and share memories of special occasions. Similarly, many retailers now sell decorative boxes and files designed specifically for storing keepsake cards. They often include special pages or dividers for jotting down notes and dates.
The Internet and Greeting Cards
E-mail and other electronic methods of communicating have given Americans a convenient and inexpensive way to keep in contact with friends and acquaintances. Interestingly, the increased use of electronic forms of communications seems to be bolstering rather than reducing sales of traditional greeting cards.
Some sociologists believe this is because the Internet has allowed people to increase the number of relationships they are able to maintain, which they then subsequently strengthen by sending traditional greeting cards. Others believe E-greetings are a form of communication that both senders and recipients recognize as transient and treat accordingly. As such, they turn to traditional greeting cards to establish an emotional connection that can be saved and cherished.
I have 6 packages, starting from about $3 up to $500.
The 1st one is about $3/card, that allows you to send out any greeting card to anywhere in the world. This package allows you to send any of the 70,000+ cards we have in our online system, even create your own CUSTOM (by uploading pics from your computer) cards.
The 2nd one is Pay as You Go – (just buy cards and stamps as you need them). Allows you to send out greeting cards to anywhere in the world. This package allows you to send any of the 70,000+ cards we have in our online system, even create your own CUSTOM (by uploading pics from your computer) cards.
The 3rd one is $9.80/mo – (this gives you about 7 cards/mo, you just add postage) (they roll over each month if you don’t use them up, and you can cancel at any time) allows you to choose any cards we have plus allows you to create any CUSTOM cards (basic uploading pics from your computer) you want, and you buy postcards at .49 each, and greeting cards at 1.47 each (then add postage).
The 4th one is $39/mo (this gives you about 33 greetingcards/mo, you just add postage)(they roll over each month if you don’t use them up, and you can cancel at any time) allows you to choose any cards we have plus allows you to create any CUSTOM cards (uploading pics from your computer) you want, ALSO we have many templates, clip art and more you can use with this – like digital scrapbooking (create layers and more), and you buy postcards at .39 each, and greeting cards at 1.17 each (then add postage).
The 5th one is $395 (one time fee) – basically gives you a system JUST LIKE MINE, where you can buy AT MY COST. this gives you about 66 greeting cards to start with, the personal handwriting font with 4 siggys (reg $49), and the ability to use all our 70,000+ cards and make your own CUSTOM cards, PLUS the option, if you want to do autoship, to get future postcards at .31 each, and greeting cards at 93 each.