Ask yourself this question: Do my customers, clients or vendors feel warm and fuzzy when they hear from me?
Let’s face it in today’s cold high-tech world, the warm and fuzzies in marketing have been lost.
The personal touch has been replaced with tools such as;
Email, Text and Social Media
Did you feel the chill?
Don’t get me wrong; these cold marketing tactics are definitely part of staying in touch.
However, marketing with heart is not only essential, but it’s also the number one most effective marketing strategy. Yet only the top 1-3% of salespeople in the world understand how to market with heart.
They know the power of a tangible touch such as a “Thank You” or “Birthday” card.
To me this low average of 1-3% is unbelievable! Think about the opportunity this low percentage gives you to be in that 1-3% of top salespeople in the world.
You see most salespeople think it’s all about their product and service. And while that’s undoubtedly important, they tend to forget that their product and service does not have a heartbeat, but their customers do.
Look, it’s human nature to want to be seen, to be recognized for who we are.
“People don’t leave a company because of the price of a product or service; they leave because they don’t feel appreciated.”
No one knows better, how to add a heartbeat to their marketing more than Tony Marciante, an award-winning Chef, and Restaurateur.
Join Tony in this short video as he shares his extreme passion for creative grassroots efforts on brand building and business promotion.
Have a paper and pen ready as he goes into detail on how he successfully uses relationship marketing to add a heartbeat to his marketing with the tangible touch.