My very first book has been published! I am SO excited! (EDIT: 2nd book is published! See below!) BOTH AMAZON BEST SELLERS! đ
KEEP THOSE CLIENTS
What is Relationship Marketing, and how do I do it? Relationship Marketing, is a facet of Customer Relationship Management (CRM) focusing on customer loyalty and long-term customer engagement rather than short-term goals like customer acquisition and individual sales. It is a management strategy designed to encourage strong and lasting connections to your brand, service or product. The goal is to turn your prospects into loyal customers who will then generate repeat sales, and encourage and give word-of-mouth promotions (referrals). Yes, the goal is create loyal, long-term referring customers! I say this with humility, as many of us should bring a bit of humility to our business, and let go of expectations. Be respectful of yourself and your customers/clients, referrals, and potential clients. Donât force people into âliking you.â Value your message because you value yourself as the messenger. The value you place in yourself as the messenger is the confidence you need to take the necessary steps outlined in this book.
You may be thinking, âI donât own my own business. I work for someone else.â Well, then, this information is still for you. Even if you are âworking in someone elseâs business, we better ourselves, our personal business/sales, when we live and believe we are working for
ourselves. If you are a sales person, account representative, working on commission, etc ⌠know and understand this ⌠you are working for yourself. Your effort directly effects your result (income). You will get out of a relationship what you put into the relationship. When I started my web and graphic design business, back in 1994, my Dad told me, âNever mix business with personal and never mix business with religionâ. Back then, he was right, maybe. âş But now-a-days, that is not so. Now-a-days people are craving relationships.
Maybe it has something to do with so many hiding behind the computer screen, their phones, etc. We need that extra something when it comes to human contact. People want to know who you are, they want to see the *real* you. We all struggle, at some point in our lives with a specific question, âWhere do I fit in?â It is our relationships ⌠it is who we have relationships with ⌠that tells us exactly where we fit into this crazy world. Building a Relationship Relationships all start in the same place. Two strangers meeting and desire to get to know each other. Sometimes there are sparks in the beginning; sometimes the relationship requires time. Building a relationship requires 2 people to show and be who they are. Building a true relationship is about letting the authentic you shine through. Building a quality relationship requires your heart to lead you, the wall must come down. When our wall comes down, the other person in the relationship can and will feel comfortable letting their wall down as well. We are sharing a story and creating a new part of the story together.
Isolation doesnât build anything but loneliness. So, the question is, how does the wall come âtumbling downâ? One of the ways I let my heart and authentic âmeâ shine through is cards! I have always sent out cards, for everything. Think about a rose for a moment. The petals are all wrapped tightly in the beginning. Slowly, a petal opens. With each petal that opens a new picture is created. Something beautiful happens. All the petals are open; the rose is in full bloom. And, inside that bloom, we find the seeds. The seeds of life. Cards, for me, are the seeds of life. Sharing moments with my friends, my prospects, my clients are the petals slowly opening. Each card develops a deeper meaning ⌠until one day the picture is complete. Yes, I send cards to celebrate and share all occasions: Thank you for your business, nice to meet you, thank you for talking to me, birthday, Christmas, anniversary, etc. This is how I built a six-figure business, sitting at home, behind a computer, while nursing babies.
You can order direct from Amazon for kindle or in print HERE
or you can order a print copy direct from me HERE
BACK COVER
Laurie Delk was raised to be a winner. Her parents, both successful entrepreneurialâs in their own respects raised her with the can-do attitude. So it was no surprise that after leaving her corporate accounting career at the age of 26, pregnant with her second child, she ventured out to be entrepreneurial herself.
She went into the world of graphic design in 1994. Worked hard and gave it her all and managed to bring that business into a six-figure income, while still working from home and caring for her four adorable children. For a few years she had volunteered her time at the Christian school her children attended, till she started homeschooling several years ago. Her husband had back surgery that *went bad*, and he had to leave his police work and was addicted to pain meds and in pain for many years, where Laurie had to again get a full time job in order to have insurance for her family, as well as take him to physical therapy every day.
She found Send Out Cards, a direct sales company, in 2004, and has rose through the ranks to the top 20, has served on the prestigious SendOutCards Eagles Nest Advisory Leadership Board and has promoted 4 times with this company, currently ranking only 2 steps from the highest level possible. She enjoys spending time with her family while she builds her incredible & lucrative SendOutCards business. One of the things she loves most about this business is that she can build it anywhere, at any time – her laptop and smartphone are her mobile office and allows her to work where she chooses. Her clients and team members has resulted in numerous company awards over the last 12 years, including 2010 “Making a Difference”, 2013 “Gratitude”, 2014 “Revolution”, 2014 & 2015 “Circle of Excellence”, 2014 nomination “Distributor of the Year” as well as being featured in several of the SOCstars magazines – SendOutCards Team Awards & Recognition showcase, and achieving VIP status at the last several company conventions. Laurie is growing a rapidly expanding team, making a positive difference in the lives of thousands and her story with SendOutCards is just a part of it!
Laurie knows how to walk through heartache and the importance of keeping a positive outlook during that heartache. She lost her husband in the beginning of 2013 (while she was speaking at an out-of-town event. With her mother and 2 youngest children with her, she had to drive the 5 hours back home after the news. Laurie lost their family dog of 13 years in June 2013, her grandfather in July 2013, and lost her father in law in 2014. In 2015, her oldest daughter found out she had cancer and thankfully beat that. Most recently Laurie experienced another loss, the loss of her mother in March 2016. Laurie has run several non-profit support groups over the years, including one for cops wives and, now, one for widows.
Laurie has also ran a local networking group in the Nashville area (NashvilleNetworkingBusinessLuncheon.com) the past 8 years, people come from all over the country to her luncheons to hear the great speakers she has, as well as connect with others.
Laurie speaks at many different conferences and events teaching on relationship building, being a homeschool mom, cop’s wife, widow, business success, choosing happiness and forgiveness, how to “Smile, even through your tears”, âWe all have choicesâ along with many other topics. You can follow and connect with her at www.LaurieDelk.me
You can order direct from Amazon for kindle or in print HERE
or you can order a print copy direct from me HERE
REVIEWS
“Laurie Delk used her time while at home with her young children to learn and build a business in web design. Then adding to that, she rose to the top 20 in Send Out Cards. She encourages people by sending gratitude through her cards.
When Laurie lost two pillars in her life, her husband and her mother, she took these losses and used them as stepping stones in her relationships. She has a unique ability to assemble and touch the hearts of people and direct them to reach their potential. Even as I read her book I was reminded of a young niece whom I should send a card.
My favorite part of this book is her positive outlook, and âbe THAT person who celebrates OTHERS!â She takes that motto and shows you how to accomplish that goal. Because building people is what builds your clientele and therefore your referrals.” — Peggy
“This is a awesome book and I’m so excited that I bought it. These ideas will be implemented in my life for personal and work. Thank you for writing it and sharing it with us. “ — Gina D
“Laurie Delk writes clearly and compelling for not only why you need to do this, but exactly WHAT you need to do! She’s a master!” Lili Hudson
WE ALL HAVE CHOICES
We all go through many âroller coastersâ in life. God kept convicting me to write a book after I lost Bryan, my husband of 20 years, and father of my children in a tragic car wreck February 2, 2013. I kept thinking and arguing with God, âWhat am I going to write about? What could I possibly teach people?â
So many people I looked up to, in my business and my personal life, that I thought were much more qualified than me. But, anyone who knows, when God convicts you on something, you will ânot winâ if you choose to not do it, or try not to! đ
I first thought of smiling, Bryan used to always say, âI want to see you smile.â I remember thinking one day, while I was crying, him looking down from Heaven saying this exact thing to me. The thought in my head, âHe would not want me to be like this, and I am not being a good example to my children, nor others around me that might possibly look up to me.â
A lightbulb, a God moment â if you will â âYou can smile, even through your tearsâ. I thought that was going to be the title of my book. So i started writing, and thinking about chapters, etcâŚ
Through much procrastination, and still yet arguing with God that there are many books out there and many others way more capable than me, and over the next couple years, this word, this concept, kept popping into my head, âchoices.â
We all have a choice to what we do in life, what we think, what we put in our mouths, what we say to ourself and to others, how we react â so many choices â We All Have Choices, and we can choose wisely or poorly, and either way we will suffer or enjoy the consequences of those choices.
Through the next few years of attempting to start writing this book, and making âchoicesâ to put it off, saying to myself, I am too busy, I will start later, and so many more excuses. If we want excuses, we can find them in anything and anywhere.
In some ways, excuses can be challenges to God.
After losing my husband, I didnât think I would have to deal with loss for a long time. Yet, only 6 months after losing Bryan, I lost our family dog of 13 years. He was our sweet Boxer named Bullet. Then I lost my Grandfather, (my dadâs dad) who I grew up staying at their house many weekends when I was little. March 2014 comes along, and we lost Bryanâs father. He lived in our garage apartment, and we had cared for him for 15 years.  My 28-year-old daughter was diagnosed with Non-Hodgkins Lymphoma Cancer in June of 2015, and then in November 2015, my mother (who was also one of my best friends in life) was diagnosed with Ovarian cancer. My daughter chose chemo plus natural things and was thankfully announced cancer free in December that year. My mother, unfortunately, we lost her in March 2016, three weeks before my parents 50th anniversary, and huge surprise party my sisters and I had planned for them. Later in 2016, October, we lost my Bryanâs Grandaddy (where my kids played on his farm and worked too, many days growing up). And most recently, his Granny Grace in July 2017.
Yes, the past few years have been some of the craziest twist and turns lifeâs roller coaster has to offer. Also the different shoes I have been given to walk through life in, and the choices of how we walk in those shoes, can make all the difference in the world.
Each twist and turn and upside down moment is the opportunity to find an excuse or to find a reason. Excuses are made by those who are lazy or comfortable where they are. When we seek a true change, a true change in our mindset and in our lives, we find a reason to do it.
That reason is our motivation.
Instead of using all of the loss my family and I have experienced to not do something, I am seeing it as a way to impact others, to impact myself, to inspire. My choice in moving forward, in a thank you to Bryan, my Grandfather, Bryanâs Granddaddy, my daughter, and my mother, as well as others, and a thank you for you also, choosing to believe in me, and making the choice to hear and read my story.
Your choice is an inspiration. It is one that will inspire others. It is a choice of confidence ~ in yourself, taking the time for you, and confidence in what this book/story can offer to you.
You can order direct from Amazon for kindle or in print HERE
or you can order a print copy direct from me HERE
BACK COVER
About Laurie Delk
Web, Graphics & Marketing Expert, Family Focused, Client Retention Specialist, Master in Relationship Marketing, Author, Speaker, Coach, Trainer
Laurie Delk was raised to be a winner. Her parents, both successful entrepreneurials in their own respects, raised her with the can-do attitude. So it was no surprise that after leaving her corporate accounting career at the age of 26, pregnant with her second child, she ventured out to be entrepreneurial herself.
She went into the world of graphic design in 1994. Worked hard & gave it her all & managed to bring that business into a 6-figure income, while still working from home & caring for her 4 children.
For a few years, she volunteered her time at the Christian school her children attended, till she started homeschooling several years ago. Bryan, her husband at the time, had back surgery that “went bad”, & he had to leave his police work & was addicted to pain meds & in pain for many years, where Laurie had to again get a full time job in order to have insurance for her family, & take him to physical therapy daily.
She found Send Out Cards, a direct sales company in 2004, & has rose through the ranks to the top 20, has served on the prestigious SendOutCards Eagles Nest Advisory Leadership Board & has promoted four times with this company & currently ranking only 2 steps from the highest possible. Her clients & team members have resulted in numerous company awards over the last 13 years. Laurie is growing a rapidly expanding team, making a difference in the lives of thousands & her story with Send Out Cards is just a part of it.
Laurie knows how to walk through heartache & the importance of keeping a positive outlook during that heartache. She lost her husband Bryan in the beginning of 2013 (while she was out of town speaking at an event). With her mother & her 2 youngest children with her, she had to drive the 5 hours back home after the news. Laurie lost their family dog “Bullet” a Boxer, of 13 years in June 2013, her grandfather in July 2013, & her father in law in March 2014. In 2015, her oldest daughter found out she had cancer, & is thankfully now cancer free, after 6 months of natural & medical healing. Laurie experienced the loss of her Mother in March 2016, then her kids Grandfather in 2016, & her kids Grandmother in 2017.
Laurie has run several non-profit support groups over the years, including one for copswives, gratitude girls & now one for widows.
Laurie also runs a local networking group in the Nashville area (NashvilleNetworkingBusinessLuncheon.com ). People come from all over the country to her luncheons to hear the great speakers she has & network with others the past 10 years.
Laurie speaks at many different conferences & events, as well as personal one on one coaching & group coaching, teaching on relationship building in business, being a homeschool mom, cop’s wife, widow, business success, getting referrals, choosing happiness & forgiveness, how to smile through your tears, & having choices, along with many other topics.
You can follow & connect with her at www.LaurieDelk.me,
You can order direct from Amazon for kindle or in print
HERE
or you can order a print copy direct from me HERE
PROMOTION / MEDIA / SPEAKING ENGAGEMENTS
We All Have Choices
On February 2, 2013âLaurie Delk lost her husband of 20 years in a tragic car accident. His name was Bryan. And shortly after losing Bryan, the Lord began convicting Laurie of something:
âI want you to write a book.â
For a while she brushed off the thought, telling herself, âthereâs nothing that I could say⌠that other authors couldnât say better!â
(If youâve ever felt like that⌠unqualified to do what God has asked you to do⌠be sure to read Laurieâs book so you can hear Laurie talk about her journey.)
Well, over the next couple years Laurie experienced loss after loss.
First, it was the family dog of 13 yearsâa sweet boxer named âBullet.â
Then it was her grandfather.
Then her husbandâs father.
Then her 28-year-old daughter was diagnosed with cancer.
And the storms kept coming.
One day while Laurie was in her room crying, she imagined her husband Bryan looking down from heaven at her. She remembered something Bryan had often said to her: âI want to see you smile.â And she thought to herself,
âBryan wouldnât want me to be like this. If I give myself over to despair⌠what sort of example am I being to my children? And everyone else around me?â
And then she had a âlightbulbâ moment.
A word from God:
âYou can smileâeven through your tears.â
And that was a turning point for Laurie.
This thought gave her new hope⌠and new inspiration for the book which she recently wrote.
She began seeing all the losses she had experienced not as obstacles⌠but as opportunities.
They were chances for her to make a choiceâa choice to smile through her tears, and to inspire others going through similar hardships.
They were chances for her to look at the worst that life had to offer square in the eyesâand to NOT be defeated. To NOT fall into despair. And to bless God for His goodness.
If youâd like to learn from Laurieâs inspiring exampleâŚ
Just a little more about LaurieâŚ
âŚis that on top of all of this, she is truly a wonder woman. Laurie:
⢠Quit her corporate life in accounting when she was 26.Â
⢠Launched a successful web/graphic design, branding and marketing company in 1994⌠and continues to run it to this day.Â
⢠Started working with âSend Out Cardsâ in 2004âa direct sales company that sells & sends customizable cards on your behalfâand has risen in the companyâs ranks to a top 20 position.Â
⢠Founded and ran a local networking group for business owners in Nashville, Tennessee for 2005-2020.
⢠Has spoken at thousands of conferences and events around the worldÂ
⢠Offers one-on-one and group coachingÂ
⢠Runs non-profits for CopsWives, Wonderful Widows, and Gratitude Girls
⢠Homeschooled her children
So if youâd like to learn how to smile through your tearsâand make the hard choice to turn tragedy into opportunityâfrom a woman who does these things while juggling a VERY full lifeâŚ
Get Laurie’s Book – “We All Have Choices”
Laurie was featured in a book called Momentum Makers in 2020, you can see how get a digital copy of that free as well as the printed version and find out more info about it  here.
If you want to learn more about Laurie and her various ventures, you can visit her website atâ www.lauriedelk.me