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marketing

Relationship marketing is a new buzz word!

Relationship marketing is a new buzz word!

Marketing strategy is a big deal when it comes to business. But when people hear the words ‘Relationship Marketing” they want to know exactly, what “Relationship Marketing” is.

Generally, the curiosity is because of the word “Marketing.” Reason for the interest is because, marketing is a way to generate more ‘business,’ and ‘money’ which is the goal of any company.

Relationship marketing is a great format, and it’s essential to have a relationship marketing strategy in today’s day and age. Matter of fact if you don’t have a strategic plan in place for building relationships in business then your falling or getting left behind.

Notice ‘Relationship’ literally comes before ‘marketing.’ Building genuine, heartfelt relationships with other human beings without an attachment to marketing.

Josh Rossi is a perfect example of this. He owns and runs an online photography school, and he has worked on many charitable projects such as;

Justice League for Kids that went viral @ 240 million views

Avengers of Bullying @ 1 million views

https://www.appreciationpal.com/josh-rossi/#!195

I hope your holidays were fantastic!

I hope your Holidays were fantastic!
The New Year is quickly approaching, and the next time you receive a message from me, it will be 2019.
I’m super excited to share these 5 key questions that will transform your sales & prospecting approach in 2019!
You see, prospecting is not what most salespeople think it is these days. What it used to be, is all about the sale and marketing. However, nowadays people don’t like to be sold to.
Due to today’s digital world, prospecting and marketing is a woven chain that is linked together. Even more, it’s critical that anybody in sales, learn how to market this woven chain by building relationships from the sales and prospecting side.
There are two aspects to sales;
Transactional and;
Relational
Transactional sales are still relational, but it happens in a quicker time frame. Let’s take door-to-door sales as an example. The process with transactional sales is building rapport quickly enough to get to the point of purchase.
Relational sales are made by meeting people where they’re at in their life. The bulk of salespeople fit into the Relational Sales category. Which is understanding your prospects “familiarity bubble.”
Mostly, the “familiarity bubble” and beginning of the relationship start along this woven chain. For instance, every time you touch your potential customer through;
Email
Phone call
Texting
Social Media messaging or;
Sending a card
 
You move into their familiarity bubble.
For this reason, you simply take the focus off of yourself by answering these five key questions, that your potential customer is asking themselves at the beginning of, and during the prospecting process;
Do I like you
Do you listen to me
Do I feel important or significant
Do you understand me
Do I trust you & believe you
Furthermore, this is where they begin to become comfortable in knowing, liking, and trusting you. At this time, you can move into sales and ask for commitments.
Consequently, this creates longevity and loyalty with customers that stick around for a long time.
I wish you a Happy & Prosperous 2019 and wanted to help you get your New Year business goals started off with a bang, by sharing this interview with Jeb Blount.
Jeb Blount is CEO and founder of Sales Gravy, and the bestselling Author of ten books and among the world’s most respected thought leaders on sales, leadership, and customer experience.
He transforms organizations by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.
Jeb is the most downloaded sales podcaster in iTunes history.
Learn how to implement these valuable nuggets, as he discusses Sales Acceleration and peak performance, built through honoring the needs of prospects and customers.

What is sales?

What is sales?
Sales have transferred from an ‘Outside’ sales environment to an ‘inside’ sales environment. Whereby the time we are able to make our pitch, prospects know more about us than we know about ourselves.
Indeed, in this informational world, people have the opportunity to learn about you, and your service. Whether good or bad, this information is readily available before your prospects even meet you.
In today’s day and age the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional sales people no matter the industry.
It’s is about having;
A servant heart and;
Mindset
Hence, sales is the art of helping someone and giving back to your community.
Therefore, to help and give back, our mindset should be in such a place to have a servant’s heart. Simply put, there is no better way to succeed than to bring the best version of yourself to the table. It’s definitely true that we are all capable of being genuine and authentic.
One way of doing this is collaboration (sales vs. being pitchy) and here is how it’s done;
Start with your mindset
Lead with your heart, not your wallet
Have a normal conversation between 2 people
Inform yourself about the person you’re meeting with before you meet
In order to succeed as a salesperson, you must get to know people…period end of story!
Finally, sales is about relationships, and the more focus you put on building relationships, the more successful you’ll be in business, not to mention your personal life.
Well, who better to speak to us and teach us how to put this into practice in the New Year than Larry Levine, international and best-selling author of ‘Selling From The Heart.’
Larry knows and has 30 years experience in the world of the B2B technology space. Most importantly he knows what it takes to be a successful sales professional.
Take a look at this special interview on learning the whole premise of ‘Selling From The Heart’ …
 

Meet Patty Brouillet – Bemer group

I met with Patty Johnson Brouillet​ with Bemer Group
(Bio Electro Magnetic Energy Regulation) Mat
It is a health mat that does lots of great things for you! Need to get with her for all the details but sounds amazing!
patricia.brouillet@bemermail.com
(313) 418-8369

Contact her if you or someone you know, wants or needs a to get healthier – or you want to just get to know a super great lady to add to your network! <3

#NashvilleNetworking #100Coffees #5of100sinceIstartedCounting #BusinessNetworking #RelationshipMarketing #BuildYourBusiness #business #socialmedia #marketing #networking #bemer #health #biomedical #biomat #bemermat #healthmat

Meet Charles Hooker – Home Inspector

What do you do, when you are in meetings in another city, but you planned to get #OneOnOnes done each week…..

You meet up with someone on a #plane and do it there!!!! rotflol 🙂

I met with Charles Hooker with Charles Home Inspection
Charles@CharlesHomeInspection.com
www.CharlesHomeInspection.com
615.295.0325

Contact him if you or someone you know, wants or needs a home inspected – or you want to just get to know a super great guy to add to your network! <3

#NashvilleNetworking #100Coffees #4of100sinceIstartedCounting#BusinessNetworking #RelationshipMarketing #BuildYourBusiness#business #socialmedia #marketing #networking #Home #House#Inspection #Inspector

 

Does your marketing have a heartbeat?

Ask yourself this question: Do my customers, clients or vendors feel warm and fuzzy when they hear from me?
 
Let’s face it in today’s cold high-tech world, the warm and fuzzies in marketing have been lost.
The personal touch has been replaced with tools such as;
Email,  Text and Social Media
Did you feel the chill?
Don’t get me wrong; these cold marketing tactics are definitely part of staying in touch.
However, marketing with heart is not only essential, but it’s also the number one most effective marketing strategy. Yet only the top 1-3% of salespeople in the world understand how to market with heart.
They know the power of a tangible touch such as a “Thank You” or “Birthday” card.
To me this low average of 1-3% is unbelievable! Think about the opportunity this low percentage gives you to be in that 1-3% of top salespeople in the world.
You see most salespeople think it’s all about their product and service. And while that’s undoubtedly important, they tend to forget that their product and service does not have a heartbeat, but their customers do.
Look, it’s human nature to want to be seen, to be recognized for who we are.
Simply put…
“People don’t leave a company because of the price of a product or service; they leave because they don’t feel appreciated.”
No one knows better, how to add a heartbeat to their marketing more than Tony Marciante, an award-winning Chef, and Restaurateur.
Join Tony in this short video as he shares his extreme passion for creative grassroots efforts on brand building and business promotion.
Have a paper and pen ready as he goes into detail on how he successfully uses relationship marketing to add a heartbeat to his marketing with the tangible touch.