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Success
Are you consistently inconsistent?
Do you go to.a live event, then some training, then read a book, even teach what you learn, maybe even speak on stage about it! You have LOTS of content, right?What are you doing to get people to buy your program? Or join your email list? Are you regularly blogging, writing to your social medial wall, sending notes to your list…..Your calendar shows you are booked and busy. You have lots of podcasts and ebooks downloaded but hadn’t read or listened to yet, as you hadn’t had time. Are you getting to the actual planning, execution, and actions to take you to the next level? You have to actually start taking action if you want to see results.Consistently.
- Consistently produce content. Blog, Podcast, Facebook, YouTube. It needs to be timely, it needs to be relevant, and it needs to be consistent.
- Consistently share that content with your email list. You don’t have to write a book and it doesn’t have to be extravagant! Take the topic from your content, make a creative subject line, then add a few lines from the content, and then link to it on your website. This brings more traction to your website as well.
- Consistently add people to your email list so it grows. People that you meet, that you network with, that you speak to at an event. Add them to your list. Use your social to grow your email list. Talking to people at the other places? Tell them about your free ebook. Consistently.
- You must have a consistent outreaching plan. Don’t just grow your followers, and friends talk to them! Message 5 people per day on Facebook and LinkedIn to start conversations, REAL conversations, and then come back to me in a few months and tell me all about your new success.
- Consistent measuring. Do you check to see how many new people you got on your list in a month? Do you have a system to see how many opened it? Or how many clicked the links? Do you check to see how many you converted to paying clients?
We can go to training. We can follow top leaders. We can buy the right software and tools. But if we don’t take action, we will not see results.If we are not consistent – we will not see results. We need to plan and implement.
Perspective is almost always the key
- The holidays are in full swing, and the new year is fast approaching! I know that we all could use a fresh perspective on the challenges we faced in 2020. Remember, whatever perspective you tell yourself is the story that will follow you into 2021! “The story in your mind becomes the story of your life” -Kody Bateman So what story are you telling yourself and, even more importantly, conveying to your clients? A: Are you talking about your events and travel plans being canceled? Are you talking about how much you miss meeting people in person and making connections, one coffee and one chat at a time? OR… B: Have you been creative with new offerings to serve your clients virtually and celebrating the new opportunities and possibilities that the challenges of 2020 brought to you? Certainly, with every passing year and every new year yet to come, a lot will continue to change. Indeed, the story you tell isn’t about distorting the facts or glossing over the challenges of the past. It’s more about taking a positive outlook and choosing what to take from your experience. Perhaps most importantly, when framing the story in your mind from this year of unpredictability and challenges, it’s also about being positive and creative in the story you are sharing with your clients. I urge you to take time during holidays to create a story in your mind that will bring happiness and positivity to you and your clients in the coming year and beyond. P.S. If you’re looking for creative ways to develop your business relationships by bringing positivity, happiness, and gratitude, I have some ideas I’d love to share with you.
How to make social media work for you
- Social media is a monster in a closet; some are scared to open that door for fear of tackling it! We know we can tame this monster, but where does one start? We know that nearly three-quarters of all Americans and 3.6 billion people worldwide use social media. And it just continues to grow! Mostly because social media helps people:
- Find and reach new markets
- Build brand awareness
- Drive sales in business Now, let’s open that closet door and tackle this monster because it may not be as big and scary as you think. Here are some tips to help out when tackling social media:
- Have a good social media plan with a clear goal to achieve success.
- Research which platform your audience hangs out at. You don’t have to use every platform.
- Pinpoint your audience so you can add value to the right people and market.
- Build relationships so consumers can get to know who you are and what your brand stands for.
- Use the right tools to simplify your social media marketing. Believe me, there are plenty out there to help you.
- Monitor and interact with relevant conversations to keep people engaged and grow the know, like, and trust value. Remember, you can start with a couple of key networks and build up to more over time! Most importantly, social media may or may not be for you. So, whether or not you’re doing brand marketing online or staying offline, it’s about being your authentic self and developing relationships.
Why having a personal brand is important
- Building your brand loyalty can be really fun! Ask yourself: who are you, and what do you have to offer? For sure, people in sales understand how powerful the know, like, and trust value is when building and increasing: customer retention, organic referrals, and the bottom line. Believe it or not, increasing all of the above comes down to branding yourself more than the product or service you sell! This doesn’t mean your service or product doesn’t add value; what it means is people do business with people they know, like, and trust! So, how does one build brand loyalty with the know, like, and trust factor? Through your personal branding, of course! Start building your brand by asking yourself these questions:
- How do people benefit from working with me? This is your emotional appeal.
- What are the words I would use to describe my work? Determine your description of what you do and who your brand is for.
- What do I do that makes me stand out from everyone else? Developing relationships so strong that when customers need or hear of someone needing what you’re selling, they think of you.
Envision Success
Being a visionary of the success you envision for your business, is not always easy. Achieving the business success you want starts with you, your vision, and one other person that also understands your vision.
Most importantly, staying committed to your vision for the long haul is imperative because most success does not happen overnight. Consequently, failure happens when: It’s challenging, Momentum slows, It’s not fun anymore
There’s no money coming in Setting the bar high with a big vision helps you to stay motivated when the going gets tough. Lewis Howes is a BIG visionary and pretty much needs no introduction!
Lewis teaches us: “Building quality relationships and our ability to enroll someone in our vision is what sets us apart. It also determines whether we can make something happen or not.
For someone to get on board with us, we need to be able to communicate what it is we want and what our vision is.”Join in on this incredible interview with Lewis to learn his secrets on being a big visionary and achieving the success you envision for your business.