SO fun getting to see and visit (even though it was super short) with one of my friends that was my next door neighbor when we were in Kindergarten! 🙂
SO cool to re-connect on FB awhile ago, but to re-connect in person! <3
We hadn’t changed much since we were 5! 😛 <3
#TinleyPark
A study sponsored by Bank of America reveals that small business owners are well aware that the vast majority of their repeat business comes as a result of the RELATIONSHIPS they have formed with their customers.
NOT low prices, a great location, or loyalty programs… #RELATIONSHIPS.
The difference between being “interesting” or “interested” makes all the difference regarding customer influence.
Dale Carnegie was a talented American writer who specialized in lecturing and training business people on how to influence a prospect by improving:
Interpersonal skills
Salesmanship
Dale says:
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~Dale Carnegie~
Let me ask you…
Do people perceive you as being:
Interested in the people you meet?
or
Consumed with being interesting?
If you’ve been more “interesting” than “interested”, here are 4 actions you can take to turn that around and influence the people you want to do business with:
Be a great listener.
Remember, words matter.
A smile goes a long way.
Show random acts of kindness.
These 4 small actions bring big rewards, not to mention great referrals!
Greeting cards are a great strategy to accomplish all 4 actions.
Most people use greeting cards for personal reasons. But think about the influence you’d have on a person’s perception when they receive a smile in their mailbox from you.
In fact, greeting cards are how the top 1-3% of salespeople encompass all 4 actions to stay undefeated!
The good news is, there is no reason to feel defeated!
Check out my favorite way to take action to influence your customers and prospects by showing you are genuinely interested in them:
https://socgreetingcard.com/1999/
Showing you are “interested” takes action, and I have many ideas to help you do that efficiently and inexpensively!
Ready to take action?
Let’s connect,
Laurie
P.S. If you need a little help showing your customer relations that you are interested in them but are short on time, Stream VA can help you with that!
Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.
Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.
Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.
However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.
But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!
https://www.sendoutcards.com/holiday
When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.
Answer these two questions:
Remember, you are your brand!
So turn your Transactional conversations into Relational interactions and your business will change 10-fold.
Are you looking to 10-fold your business relations?
Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!
Blessings,
Laurie
P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?
If you said yes, then check out Prompting U
Here is a sneak peek of some courses inside of Prompting U.
Let me know if you have any questions!
In this week’s email, I’m diving into two critical components of successful marketing needed today. Are you preparing your business for the long haul with your marketing? First off, the two critical marketing components needed if you want to build long-term success for your business is:
Keep reading to learn how! The future of marketing will depend on making personal connections with the associations you create on social media with your content. You see, back in the day, people counted on:
To make connections with potential customers, and to no surprise, they still work today. Most importantly, it’s time to look at what has always worked as far as connecting with people when building a loyal customer base in business. Two of my favorites are:
They have always worked even before digital marketing. Greeting card and postcard marketing connects you personally, strengthens customer relationships, and is the biggest bang for your buck! Pushing content simply doesn’t do it anymore in the ever-changing landscape of digital marketing. Now is the time to:
To earn your customers. For sure, lazy marketers and businesses that are not making personal connections will be weeded out if they don’t step up and put time and effort into building relationships. Trust me; I know that making connections these days is not for lazy marketers! I also know you’re not lazy, LOL. I have faith that you will step up to this marketing challenge by making an effort to connect with your customers and potential customers organically! Your only choice is to either:
Or
Will you choose to bloom or fade like a weed? Now, you know I wouldn’t leave you hanging without a solution to this marketing challenge, so reply to this email to get the blooming solution to connect with the relationships you’re attracting with your content.
