Relationship Marketing

In this week’s email, I’m diving into two critical components of successful marketing needed today. Are you preparing your business for the long haul with your marketing? First off, the two critical marketing components needed if you want to build long-term success for your business is: 

1. Content
2. Connection

 Keep reading to learn how! The future of marketing will depend on making personal connections with the associations you create on social media with your content. You see, back in the day, people counted on: 

• Newspaper ads
• Television commercials
• Cold calling people
• Greeting cards
• Marketing postcards
• Door to door sales
• Office presentations
• Radio ads

 To make connections with potential customers, and to no surprise, they still work today. Most importantly, it’s time to look at what has always worked as far as connecting with people when building a loyal customer base in business. Two of my favorites are: 

1. Greeting cards
2. Marketing postcards 

 They have always worked even before digital marketing. Greeting card and postcard marketing connects you personally, strengthens customer relationships, and is the biggest bang for your buck! Pushing content simply doesn’t do it anymore in the ever-changing landscape of digital marketing. Now is the time to: 

• Step up 
• Stand out  
• Work hard

 To earn your customers. For sure, lazy marketers and businesses that are not making personal connections will be weeded out if they don’t step up and put time and effort into building relationships. Trust me; I know that making connections these days is not for lazy marketers! I also know you’re not lazy, LOL. I have faith that you will step up to this marketing challenge by making an effort to connect with your customers and potential customers organically! Your only choice is to either: 

• Take action and bloom to ensure your business is in it for the long haul

Or 

• Choose not to, and become another weed in the garden of digital marketing only to be pulled out. 

 Will you choose to bloom or fade like a weed? Now, you know I wouldn’t leave you hanging without a solution to this marketing challenge, so reply to this email to get the blooming solution to connect with the relationships you’re attracting with your content. 

Easter is next week and it’s an egg-cellent time to show your customers that some-bunny loves them, so let’s hop to it!

Look, when it comes to business, there is comp-egg-tition lurking around every corner. 

So how do you differ-egg-ntiate yourself from your competition?

By doing something more than just social media!

First off, putting all your eggs in the social media basket won’t grow the eggs-istential offline presence that builds a personal connection with customers/clients that separates you from your competition.

With that said, there is never a wrong time to become an eggs-pert at building an offline presence.

So let me quit splitting hares and hip-hop right to the point!

Easter cards are a great way to celebrate customers to show gratitude for the business and referrals they bring you. 

So, if you aren’t already, here’s how to get started sending Easter cards or Easter postcards to strengthen offline connections, beat the competition, and stay top of mind with customers/clients.

Chick-out these helpful Easter message ideas for your cards:

• Wishing you an egg-stra special Easter. Thanks for your trust in choosing us/me to serve you.
• Many wishes to you and your family. May this Easter bring great joy to all of you. 
• Happy Easter. May this day bring you a memorable celebration with loved ones. 
• Wishing you an egg-citing time with family over this Easter holiday. 
• Wishing you much joy this Easter season. May it be spent with all the special peeps in your life.
• Wishing you a joyous and peaceful Easter with loved ones. Happy Easter.

I hope these messages will help you to connect with your customers and bring you eggs-citing:

• Customer retention
• Brand loyalty
• Organic referrals
• Increase in bottom-line

Above all else, show your customer, clients, friends, and family how egg-stremely grateful you are for them.

Ok, enough with the Easter puns…LOL

I’m here to help, so let’s connect,

P.S. Learn how to send greeting cards and postcards on the go with our mobile iOS and Android Apps.

**Did you know as a customer, you get rewarded when you share SendOutCards and your referral signs up?

Yes, you earn credits from the cards and gifts your referral sends towards the cards you send! 

**Or if you prefer earning cash?

Watch the following video to learn how to unlock the opportunity!

• Want to increase your bottom line for a more profitable business this quarter?

   

  Look, if your 1st quarter of 2022 wasn’t quite what you expected, then set an intention for the 2nd quarter!

   

  A great intention to set would be for you to be uniquely different from your competition! 

   

  First, we know that every customer who comes to our business is uniquely different.

   

  Uniquely different in reasons why they chose your:

   

  1. Service
  2. Product
  3. Brand

   

  This uniqueness comes down to the know, like, and trust value they have for you.

   

  Now is the time for you to be uniquely different from your competition.

   

  By being uniquely different in your customers’ eyes, you will increase:

   

  1. Customer retainage
  2. Brand loyalty
  3. Organic referrals

   

  Most importantly, you strengthen customer relationships, ultimately boosting the know, like, and trust value and your bottom line!

   

   

  To strengthen customer relations, we must see our customers for who they are and celebrate them as people, not just transactions.

   

  We can celebrate customers quickly and cost-effectively and make a powerful impact with greeting cards! 

  

   

   

  Yes, I said greeting cards 🙂

   

  Here are 5 ways to celebrate customers with greeting cards:

   

  1. Birthday: The single most important date to them as a person.
  2. Holiday:  Showing you care to take the time to show appreciation.
  3. Thank you:  Acknowledging that you are grateful for their business.
  4. Just because:  An unexpected, heartfelt message to remind them you see them. 
  5. Anniversary:  Celebrate the day they became a customer.

  

  Greeting cards have a magical way of taking an online relationship to an offline relationship. 

   

  Ultimately, customers are people who want “to be seen and have a desire to love and be loved.”

   

  Look, the 2nd quarter has started, leaving no time to lose!

   

  I challenge you to set the intention to start celebrating your customers in the 2nd quarter to increase your bottom line.

   

  

   

  Now, I would never leave you hanging; let’s connect so I can help you get started and run to a better bottom line this quarter 🙂

   

  Let’s do this,

   

  P.S. You can save a bunch of time by automating your card sending or hiring one of our VA’s, ask me how!