Relationship Marketing

2 Critical Components Needed in Digital Marketing Today

In this week’s email, I’m diving into two critical components of successful marketing needed today. Are you preparing your business for the long haul with your marketing? First off, the two critical marketing components needed if you want to build long-term success for your business is:

Content
Connection

Keep reading to learn how! The future of marketing will depend on making personal connections with the associations you create on social media with your content. You see, back in the day, people counted on:

Newspaper ads
Television commercials
Cold calling people
Greeting cards
Marketing postcards
Door to door sales
Office presentations
Radio ads

To make connections with potential customers, and to no surprise, they still work today. Most importantly, it’s time to look at what has always worked as far as connecting with people when building a loyal customer base in business. Two of my favorites are:

Greeting cards
Marketing postcards

They have always worked even before digital marketing. Greeting card and postcard marketing connects you personally, strengthens customer relationships, and is the biggest bang for your buck! Pushing content simply doesn’t do it anymore in the ever-changing landscape of digital marketing. Now is the time to:

Step up
Stand out
Work hard

To earn your customers. For sure, lazy marketers and businesses that are not making personal connections will be weeded out if they don’t step up and put time and effort into building relationships. Trust me; I know that making connections these days is not for lazy marketers! I also know you’re not lazy, LOL. I have faith that you will step up to this marketing challenge by making an effort to connect with your customers and potential customers organically! Your only choice is to either:

Take action and bloom to ensure your business is in it for the long haul

Choose not to, and become another weed in the garden of digital marketing only to be pulled out.

Will you choose to bloom or fade like a weed? Now, you know I wouldn’t leave you hanging without a solution to this marketing challenge, so reply to this email to get the blooming solution to connect with the relationships you’re attracting with your content.

Beat Your Competition and Increase Your Bottom Line in the Second Quarter of 2022

Want to increase your bottom line for a more profitable business this quarter?

Look, if your 1st quarter of 2022 wasn’t quite what you expected, then set an intention for the 2nd quarter!

A great intention to set would be for you to be uniquely different from your competition!

First, we know that every customer who comes to our business is uniquely different.

Uniquely different in reasons why they chose your:

Service
Product
Brand

This uniqueness comes down to the know, like, and trust value they have for you.

Now is the time for you to be uniquely different from your competition.

By being uniquely different in your customers’ eyes, you will increase:

Customer retainage
Brand loyalty
Organic referrals

Most importantly, you strengthen customer relationships, ultimately boosting the know, like, and trust value and your bottom line!

To strengthen customer relations, we must see our customers for who they are and celebrate them as people, not just transactions.

We can celebrate customers quickly and cost-effectively and make a powerful impact with greeting cards!

Yes, I said greeting cards 🙂

Here are 5 ways to celebrate customers with greeting cards:

Birthday: The single most important date to them as a person.
Holiday: Showing you care to take the time to show appreciation.
Thank you: Acknowledging that you are grateful for their business.
Just because: An unexpected, heartfelt message to remind them you see them.
Anniversary: Celebrate the day they became a customer.

Greeting cards have a magical way of taking an online relationship to an offline relationship.

Ultimately, customers are people who want “to be seen and have a desire to love and be loved.”

The 2nd quarter has started, leaving no time to lose!

I challenge you to set the intention to start celebrating your customers in the 2nd quarter to increase your bottom line. Never sent a card on our system? Send your first one out for free, on me!

Now, I would never leave you hanging; let’s connect so I can help you get started and run to a better bottom line this quarter 🙂

Let’s do this,
Laurie Delk Radecki

P.S. You can save a bunch of time by automating your card sending or hiring one of our VA’s, ask me how!

Do This if You’re EGGS-Hausted Trying to Stay Top-Of-Mind With Clients!

Easter is next week and it’s an egg-cellent time to show your customers that some-bunny loves them, so let’s hop to it!

Look, when it comes to business, there is comp-egg-tition lurking around every corner.

So how do you differ-egg-ntiate yourself from your competition?

By doing something more than just social media!

First off, putting all your eggs in the social media basket won’t grow the eggs-istential offline presence that builds a personal connection with customers/clients that separates you from your competition.

With that said, there is never a wrong time to become an eggs-pert at building an offline presence.

So let me quit splitting hares and hip-hop right to the point!

Easter cards are a great way to celebrate customers to show gratitude for the business and referrals they bring you.

So, if you aren’t already, here’s how to get started sending Easter cards or Easter postcards to strengthen offline connections, beat the competition, and stay top of mind with customers/clients.

Chick-out these helpful Easter message ideas for your cards:

Wishing you an egg-stra special Easter. Thanks for your trust in choosing us/me to serve you.
Many wishes to you and your family. May this Easter bring great joy to all of you.
Happy Easter. May this day bring you a memorable celebration with loved ones.
Wishing you an egg-citing time with family over this Easter holiday.
Wishing you much joy this Easter season. May it be spent with all the special peeps in your life.
Wishing you a joyous and peaceful Easter with loved ones. Happy Easter.

I hope these messages will help you to connect with your customers and bring you eggs-citing:

Customer retention
Brand loyalty
Organic referrals
Increase in bottom-line

Above all else, show your customer, clients, friends, and family how egg-stremely grateful you are for them.

Ok, enough with the Easter puns…LOL

I’m here to help, so let’s connect,

P.S. Learn how to send greeting cards and postcards on the go with our mobile iOS and Android Apps.

Watch this video - How to Send a Card iOS App

Watch this video - How to Send a Card on Android App

**Did you know as a customer, you get rewarded when you share SendOutCards and your referral signs up?

Yes, you earn credits from the cards and gifts your referral sends towards the cards you send!

**Or if you prefer earning cash?

Watch the following video to learn how to unlock the opportunity!

Beat Your Competition and Increase Your Bottom Line in the Second Quarter of 2022

Want to increase your bottom line for a more profitable business this quarter?

Look, if your 1st quarter of 2022 wasn’t quite what you expected, then set an intention for the 2nd quarter!

A great intention to set would be for you to be uniquely different from your competition!

First, we know that every customer who comes to our business is uniquely different.

Uniquely different in reasons why they chose your:
1. Service
2. Product
3. Brand
This uniqueness comes down to the know, like, and trust value they have for you.

Now is the time for you to be uniquely different from your competition.

By being uniquely different in your customers’ eyes, you will increase:
1. Customer retainage
2. Brand loyalty
3. Organic referrals
Most importantly, you strengthen customer relationships, ultimately boosting the know, like, and trust value and your bottom line!

To strengthen customer relations, we must see our customers for who they are and celebrate them as people, not just transactions.

We can celebrate customers quickly and cost-effectively and make a powerful impact with greeting cards!

Yes, I said greeting cards 🙂

Here are 5 ways to celebrate customers with greeting cards:
1. Birthday: The single most important date to them as a person.
2. Holiday: Showing you care to take the time to show appreciation.
3. Thank you: Acknowledging that you are grateful for their business.
4. Just because: An unexpected, heartfelt message to remind them you see them.
5. Anniversary: Celebrate the day they became a customer.
Greeting cards have a magical way of taking an online relationship to an offline relationship.

Ultimately, customers are people who want “to be seen and have a desire to love and be loved.”

Look, the 2nd quarter has started, leaving no time to lose!

I challenge you to set the intention to start celebrating your customers in the 2nd quarter to increase your bottom line.

Now, I would never leave you hanging; let’s connect so I can help you get started and run to a better bottom line this quarter 🙂

Let’s do this,

P.S. You can save a bunch of time by automating your card sending or hiring one of our VA’s, ask me how!

Write a Note

FIVE powerful notes to write that will CHANGE your LIFEPhone calls are great. But when you want to say something important, writing a note, especially a handwritten note, (or even in a card) can be even more powerful.
Why? Notes are unexpected. (Who writes letters anymore?) Notes can be savored. Notes can be saved. Notes can be pulled out and reread dozens of times.
The memories of phone calls can be fleeting. Notes–meaningful, sincere, genuine expressions of thanks, of praise, of feelings–can last forever.
Here are five notes you should write today:
1. Write a thank-you to someone who believed in you. Belief is a powerful thing. Some people have incredible stores of self-belief, but most of us are given confidence and self-assurance by others. Slowly but surely, through their encouragement and support, we develop a stronger sense of self.
At some point, someone saw you struggling and gave you hope. At some point, someone saw something in you that you didn’t yet see in yourself. Who you are today is a direct result of that person’s faith in you.Belief, founded or unfounded, is incredibly powerful–and when someone else believes in us, it’s unforgettable.Tell someone what a huge difference he or she made in your life. Reading your note will make a huge difference in that person’s life–and in your relationship.
2. Write an apology to a person you let down. We’ve all made mistakes. We’ve all done things we regret. Or we haven’t done things–and we regret not acting. We’ve all failed to step up, or step in, or show support, or lend an ear or shoulder…
Maybe you feel you’ve moved past it. Maybe you feel the other person has moved past it, too. Maybe you’re dreaming.An apology not made is the elephant in a room. No matter how much time has passed, it still colors every subsequent interaction. Kill the elephant. Say you’re sorry.
Just don’t follow your apology with a disclaimer. Don’t say, “I’m sorry, but I was really mad because you…” or “I’m sorry I blew up at you, but I do think you were out of line, too.”
Don’t say anything that in any way places even the smallest amount of blame on the other person. Say you’re sorry, say why you’re sorry, and take all the blame. No less. No more. The elephant may never totally disappear, but once you apologize, sincerely and genuinely, the elephant will no longer matter–to either of you.
3. Write a note of congratulations. You don’t even have to know the person. If you liked a book, contact the author and say, “I loved your book.” If a local entrepreneur landed a major customer, send a note and say, “I realize you don’t know me, but I was so impressed I just had to congratulate you!”
Just make sure you don’t follow your congratulations with some sort of request. (Unfortunately, that’s the oldest trick in the networking book, that some coaches have taught but that literally negates the congrats, so don’t do it.)
Bonus points if you explain the impact the person’s accomplishment had on you. Maybe it motivated you. Maybe it inspired you. Maybe it changed your life in some small way. If so, say so.
Then you’re not only congratulating people for a job well done–you’re letting them know they made an impact in someone else’s life.You’re letting them know they matter. They’ll feel a little better about themselves–and you’ll feel better about yourself, too.
4. Write an offer to help. Many people hesitate to ask for help. They see admitting they need help as the same as admitting a weakness. In a hard-charging, Type-A world, who willingly shows vulnerability?
But everyone–everyone–needs help. So offer to help. But don’t just say, “Is there anything I can help you with?” That won’t work: We’re trained to say, “No, I’m fine.”
Be specific. Find something you can help with. Say, “I know you’re working on that. Can I help you finish?” Or say, “I’ve always wanted to know more about this. Can I help you work on it?”
Offer in a way that feels collaborative, not patronizing or gratuitous. If you want, make it a “redeemable coupon” that entitles the recipient to take you up on a specific offer. Offer in the right spirit and people–especially people who might be struggling–will jump at a chance to draw on your energy, enthusiasm, and talent.
And in the process, you’ll strengthen a bond and make a better friend.
5. Write an unexpected compliment. Every day, people around you do good things. Most of those people don’t work with or for you; in fact, most of them have no relationship with you, professional or personal. Compliment one of them for something for which it’s least expected.
Write a note to a doctor who helped you through a rough time. Write a note to a college professor who made you see the world in a different way. Write a note to your town praising the snowplow crews. Write a note to someone who did something thoughtful not because it was expected but simply because they could.
Expected feels good. Unexpected makes a huge, and lasting, impact.
The note you write may be displayed for a long time, serving as a reminder that every job, no matter how seemingly thankless or invisible, is appreciated by at least one person.
You.
And that’s an awesome way to be remembered.
#ThankYou #Congrats #Grateful #Note #Card #Compliment #Apologize #Encourage #Help

How to Increase Organic Referrals Using Vibrant Flower Power

Spring is in the air!

As we know, the wonder of “April showers, bring May flowers.”

Spring is always a great time to send a pick-me-up to brighten someone’s day and stay top-of-mind with your customers!

Indeed, when it comes to finding pick-me-ups, flowers tend to be front and center, regardless of who you are, where you live, or what season you’re experiencing.

Studies show that staring at the vibrant, colorful blooms is known to improve overall being and reduce feelings of:

Depression
Anxiety

Therefore fostering:

Relaxation
Happier mood
Focus
Overall wellbeing

Now, I’m not saying you need to send real flowers to your customers and prospects; that could get out of hand quickly, not to mention expensive!

I ask you to think outside the ‘FLOWER BOX’ and into the ‘MAILBOX.’

Think greeting cards or postcards!

Here’s why:

Cards are less expensive than flowers
Flowers wither and get thrown away
Cards remain on the recipients’ desk
It keeps you top of mind
Organic referrals increase

Wouldn’t you agree that along with a heartfelt message, brightly colored floral greeting cards/postcards are a great way to inspire and uplift to stay top of mind?

Perhaps just as important, your day will also be uplifted, giving you an extra spring in your step!

I can help make it easy and fun!

Spring into action today and send a floral greeting card or postcard with vibrant colors to brighten your customers’ day!

Look, your most precious assets in business are your customers, and if you’re not making them feel special, your competition is!

Happy Spring,

P.S. Don’t forget to check out our Spring gifts to send to your A+ customers to make them feel special.