- It’s the time of year when businesses examine and cut costs on their budgets for the holidays. You see, the holidays are a perfect time to focus on goodwill with your customers and build relations with prospects you wish to do business with in the new year! Here’s the #1 item you should NOT cut while holiday budgeting. Holiday cards! If you did make this mistake, there is still time to reconsider! Here are 10 reasons why sending holiday cards is a must:
- People love receiving cards in the mailbox, especially during the holidays.
- It’s a perfect way to show appreciation for current and past business.
- A very affordable way to market your business and stay top-of-mind.
- It adds a personal touch to cold marketing.
- Holiday cards are an effective way to brand you and your business.
- Greeting cards offer an opportunity to connect and reconnect with current customers and customers with whom you’ve lost touch.
- Printed holiday cards help you stand out from your competition and leave a lasting impression that far outweighs the cost.
- Holiday cards and messages get directly into the hands of your customers and prospects and create customer loyalty.
- Holiday cards have a 100% open rate and are kept and appreciated throughout the holiday season.
- Printed holiday cards mean considerably more than spammy digital cards through email. Now you know why cutting holiday cards from your holiday budget would be a mistake. Do holiday cards seem like a daunting task? It doesn’t have to.
- www.SendOutCards.com/1999
- BONUS: Starting with this 2022 Holiday Card Sending Checklist will make it easy!
- Join us through November and December for Holidays Made Simple webinars:
- Sending cards for Thanksgiving?
- Need a little more help? Consider a virtual assistant to take this daunting task off your lap and get the most bang for your buck with holiday card marketing.
- A virtual assistant can help with:
Keeping In Touch
How to Attract Abundance by Following Your Inner Promptings
| I have a gift for you today so make sure to read to the end! Today’s mail is about the best kind of prompting. An Inner Prompting “A gift that comes from within.” Most of the time, a prompting is a thought or feeling that inspires you to: Do something Reach out Say something Share something Whatever the reason, your inner prompting motivates you to act. Promptings are gifts to us human beings that should be recognized and acted upon quickly (like within 60 seconds) if possible. Otherwise, it could be too late and a missed opportunity to make someone feel special or positively change a person’s trajectory. Let me ask you… Have you ever felt the disappointment of a missed opportunity from the dreaded: Should’ve, Could’ve, Would’ve Disappointment comes from NOT acting on your promptings. On the flip side, abundance comes from acting on Promptings! Attracting abundance by following your promptings is a simple process: ActAppreciateAttract Learning to recognize inner promptings begins within yourself! So, my gift to you is “The Promptings Process Ebook;” click the link to download yours for free: I’m so excited that you are one of the first people to receive this Ebook! This Ebook will guide you to fulfilling your purpose and attracting prosperity into your personal and business life by perfecting, recognizing, and acting on your inner promptings. Enjoy the Ebook, Laurie P.S. I always respond, so feel free to reply and ask any questions you have; I love to help guide people to act on their promptings. | |
If you’re feeling defeated in sales, try this
The difference between being “interesting” or “interested” makes all the difference regarding customer influence.
Dale Carnegie was a talented American writer who specialized in lecturing and training business people on how to influence a prospect by improving:
Interpersonal skills
Salesmanship
Dale says:
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~Dale Carnegie~
Let me ask you…
Do people perceive you as being:
Interested in the people you meet?
or
Consumed with being interesting?
If you’ve been more “interesting” than “interested”, here are 4 actions you can take to turn that around and influence the people you want to do business with:
Be a great listener.
Remember, words matter.
A smile goes a long way.
Show random acts of kindness.
These 4 small actions bring big rewards, not to mention great referrals!
Greeting cards are a great strategy to accomplish all 4 actions.
Most people use greeting cards for personal reasons. But think about the influence you’d have on a person’s perception when they receive a smile in their mailbox from you.
In fact, greeting cards are how the top 1-3% of salespeople encompass all 4 actions to stay undefeated!
The good news is, there is no reason to feel defeated!
Check out my favorite way to take action to influence your customers and prospects by showing you are genuinely interested in them:
https://socgreetingcard.com/1999/
Showing you are “interested” takes action, and I have many ideas to help you do that efficiently and inexpensively!
Ready to take action?
Let’s connect,
Laurie
P.S. If you need a little help showing your customer relations that you are interested in them but are short on time, Stream VA can help you with that!
10-Fold Your Business by Coupling Relational Marketing with Transactional Marketing
Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.
Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.
Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.
However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.
But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!
https://www.sendoutcards.com/holiday
When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.
Answer these two questions:
- Are you providing reasons for your customers to remain loyal to your brand?
- Are you delivering a unique brand and client experience?
Remember, you are your brand!
So turn your Transactional conversations into Relational interactions and your business will change 10-fold.
Are you looking to 10-fold your business relations?
Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!
Blessings,
Laurie
P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?
If you said yes, then check out Prompting U
Here is a sneak peek of some courses inside of Prompting U.
Let me know if you have any questions!
Do what your competition is not, for major success
Are you tired of working to find new customers to replace those that get stolen by your competition?
Indeed it’s time to do something your competition isn’t!
Here’s what your competition isn’t doing…
Sending Thank You cards!
In fact, did you know the salespeople in the top 1-3% of sales in any industry send Thank You cards to their customers?
Hence, not only is this why they are in the top 1-3% of sales, but it’s a start to building Loyal Customer Connections.
This is what has helped me to run several 6 figure businesses for many years, and what has kept me with this company almost 19 years now!
Loyal Customer Connections increase:
Repeat customer retention
Word of mouth referrals
Long-term brand loyalty
In other words, keeping a customer long-term is much easier than finding new customers.
Plus it’s simple to do.
SendOutCards has an automated plan to build Loyal Customer Connections for the long haul ‘Connections Made Simple.’
The Thank You card is a must after a sale or first encounter with a potential new customer
But what’s even more powerful is sending at least five cards yearly to keep your customers as Loyal Connections.
Here are some examples of what you could send throughout the year:
Thank you
I appreciate you
Happy Birthday
Holiday Greetings
Thinking of you
Congratulations
Hint: If you’re looking to make an impression, turning one-time customers into long-term, then add a gift to their birthday card.
When you build Loyal Customer Connections, they will stay loyal to you, freely give word-of-mouth referrals (without asking!) and remain faithful to your brand no matter what your competition offers.
Are you ready to win over your competition?
Then click the link above to try out SendOutCards or reply to this and let’s connect; I have some great ideas to get you started!
Let’s chat!
Laurie
P.S. No extra time to spend sending cards? I can help with that too!
Stream VA has the time, so let them put more time on your plate by sending the cards for you 🙂
Write a Note
FIVE powerful notes to write that will CHANGE your LIFEPhone calls are great. But when you want to say something important, writing a note, especially a handwritten note, (or even in a card) can be even more powerful.
Why? Notes are unexpected. (Who writes letters anymore?) Notes can be savored. Notes can be saved. Notes can be pulled out and reread dozens of times.
The memories of phone calls can be fleeting. Notes–meaningful, sincere, genuine expressions of thanks, of praise, of feelings–can last forever.
Here are five notes you should write today:
1. Write a thank-you to someone who believed in you. Belief is a powerful thing. Some people have incredible stores of self-belief, but most of us are given confidence and self-assurance by others. Slowly but surely, through their encouragement and support, we develop a stronger sense of self.
At some point, someone saw you struggling and gave you hope. At some point, someone saw something in you that you didn’t yet see in yourself. Who you are today is a direct result of that person’s faith in you.Belief, founded or unfounded, is incredibly powerful–and when someone else believes in us, it’s unforgettable.Tell someone what a huge difference he or she made in your life. Reading your note will make a huge difference in that person’s life–and in your relationship.
2. Write an apology to a person you let down. We’ve all made mistakes. We’ve all done things we regret. Or we haven’t done things–and we regret not acting. We’ve all failed to step up, or step in, or show support, or lend an ear or shoulder…
Maybe you feel you’ve moved past it. Maybe you feel the other person has moved past it, too. Maybe you’re dreaming.An apology not made is the elephant in a room. No matter how much time has passed, it still colors every subsequent interaction. Kill the elephant. Say you’re sorry.
Just don’t follow your apology with a disclaimer. Don’t say, “I’m sorry, but I was really mad because you…” or “I’m sorry I blew up at you, but I do think you were out of line, too.”
Don’t say anything that in any way places even the smallest amount of blame on the other person. Say you’re sorry, say why you’re sorry, and take all the blame. No less. No more. The elephant may never totally disappear, but once you apologize, sincerely and genuinely, the elephant will no longer matter–to either of you.
3. Write a note of congratulations. You don’t even have to know the person. If you liked a book, contact the author and say, “I loved your book.” If a local entrepreneur landed a major customer, send a note and say, “I realize you don’t know me, but I was so impressed I just had to congratulate you!”
Just make sure you don’t follow your congratulations with some sort of request. (Unfortunately, that’s the oldest trick in the networking book, that some coaches have taught but that literally negates the congrats, so don’t do it.)
Bonus points if you explain the impact the person’s accomplishment had on you. Maybe it motivated you. Maybe it inspired you. Maybe it changed your life in some small way. If so, say so.
Then you’re not only congratulating people for a job well done–you’re letting them know they made an impact in someone else’s life.You’re letting them know they matter. They’ll feel a little better about themselves–and you’ll feel better about yourself, too.
4. Write an offer to help. Many people hesitate to ask for help. They see admitting they need help as the same as admitting a weakness. In a hard-charging, Type-A world, who willingly shows vulnerability?
But everyone–everyone–needs help. So offer to help. But don’t just say, “Is there anything I can help you with?” That won’t work: We’re trained to say, “No, I’m fine.”
Be specific. Find something you can help with. Say, “I know you’re working on that. Can I help you finish?” Or say, “I’ve always wanted to know more about this. Can I help you work on it?”
Offer in a way that feels collaborative, not patronizing or gratuitous. If you want, make it a “redeemable coupon” that entitles the recipient to take you up on a specific offer. Offer in the right spirit and people–especially people who might be struggling–will jump at a chance to draw on your energy, enthusiasm, and talent.
And in the process, you’ll strengthen a bond and make a better friend.
5. Write an unexpected compliment. Every day, people around you do good things. Most of those people don’t work with or for you; in fact, most of them have no relationship with you, professional or personal. Compliment one of them for something for which it’s least expected.
Write a note to a doctor who helped you through a rough time. Write a note to a college professor who made you see the world in a different way. Write a note to your town praising the snowplow crews. Write a note to someone who did something thoughtful not because it was expected but simply because they could.
Expected feels good. Unexpected makes a huge, and lasting, impact.
The note you write may be displayed for a long time, serving as a reminder that every job, no matter how seemingly thankless or invisible, is appreciated by at least one person.
You.
And that’s an awesome way to be remembered.
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