• It’s the time of year when businesses examine and cut costs on their budgets for the holidays. You see, the holidays are a perfect time to focus on goodwill with your customers and build relations with prospects you wish to do business with in the new year! Here’s the #1 item you should NOT cut while holiday budgeting. Holiday cards! If you did make this mistake, there is still time to reconsider! Here are 10 reasons why sending holiday cards is a must: 
  1. People love receiving cards in the mailbox, especially during the holidays.
  2. It’s a perfect way to show appreciation for current and past business.
  3. A very affordable way to market your business and stay top-of-mind.
  4. It adds a personal touch to cold marketing.
  5. Holiday cards are an effective way to brand you and your business.
  6. Greeting cards offer an opportunity to connect and reconnect with current customers and customers with whom you’ve lost touch.
  7. Printed holiday cards help you stand out from your competition and leave a lasting impression that far outweighs the cost.
  8. Holiday cards and messages get directly into the hands of your customers and prospects and create customer loyalty.
  9. Holiday cards have a 100% open rate and are kept and appreciated throughout the holiday season.
  10. Printed holiday cards mean considerably more than spammy digital cards through email. Now you know why cutting holiday cards from your holiday budget would be a mistake. Do holiday cards seem like a daunting task?  It doesn’t have to. 
• www.SendOutCards.com/1999
• BONUS: Starting with this 2022 Holiday Card Sending Checklist will make it easy! 
• Join us through November and December for Holidays Made Simple webinars: 
• Sending cards for Thanksgiving? 
• Need a little more help? Consider a virtual assistant to take this daunting task off your lap and get the most bang for your buck with holiday card marketing. 
• A virtual assistant can help with: 
  • Organizing contacts
  • Card design
  • Sending the cards And much more, let a VA set it so you can forget it!
  • Gratefully Yours, 
    Laurie

The difference between being “interesting” or “interested” makes all the difference regarding customer influence.

Dale Carnegie was a talented American writer who specialized in lecturing and training business people on how to influence a prospect by improving:

Interpersonal skills
Salesmanship

Dale says:
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~Dale Carnegie~

Let me ask you…
Do people perceive you as being:

Interested in the people you meet?
or
Consumed with being interesting?

If you’ve been more “interesting” than “interested”, here are 4 actions you can take to turn that around and influence the people you want to do business with:

Be a great listener.
Remember, words matter.
A smile goes a long way.
Show random acts of kindness.

These 4 small actions bring big rewards, not to mention great referrals!

Greeting cards are a great strategy to accomplish all 4 actions.

Most people use greeting cards for personal reasons. But think about the influence you’d have on a person’s perception when they receive a smile in their mailbox from you.

In fact, greeting cards are how the top 1-3% of salespeople encompass all 4 actions to stay undefeated!

The good news is, there is no reason to feel defeated!

Check out my favorite way to take action to influence your customers and prospects by showing you are genuinely interested in them:

https://socgreetingcard.com/1999/

Showing you are “interested” takes action, and I have many ideas to help you do that efficiently and inexpensively!

Ready to take action?

Let’s connect,

Laurie

P.S. If you need a little help showing your customer relations that you are interested in them but are short on time, Stream VA can help you with that!

Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.

Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.

Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.

However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.

But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!

https://www.sendoutcards.com/holiday

When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.

Answer these two questions:

1. Are you providing reasons for your customers to remain loyal to your brand?
2. Are you delivering a unique brand and client experience?

Remember, you are your brand! 

So turn your Transactional conversations into Relational interactions and your business will change 10-fold.

https://1999.socpro.app/presentation/video.how-to-send-a-card-tutorial-1.3389d841fe7648b9cb5687d284f8b6bb0738aa29

Are you looking to 10-fold your business relations?

Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!

Blessings, 
Laurie

P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?

If you said yes, then check out Prompting U

https://1999.promptingupro.com/presentation/video.prompting-u-promo-video.4ce73ec43588939fd1069dd542c6af419da6ce02

Here is a sneak peek of some courses inside of Prompting U.

https://1999.promptingupro.com/presentation/video.dr-anastasia-chopelas-prompting-u-instructor-introduction.30ae9e754338ac394470f11aff9f43fb4a43dba4

Let me know if you have any questions!