Business

Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.

Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.

Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.

However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.

But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!

https://www.sendoutcards.com/holiday

When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.

Answer these two questions:

1. Are you providing reasons for your customers to remain loyal to your brand?
2. Are you delivering a unique brand and client experience?

Remember, you are your brand! 

So turn your Transactional conversations into Relational interactions and your business will change 10-fold.

https://1999.socpro.app/presentation/video.how-to-send-a-card-tutorial-1.3389d841fe7648b9cb5687d284f8b6bb0738aa29

Are you looking to 10-fold your business relations?

Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!

Blessings, 
Laurie

P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?

If you said yes, then check out Prompting U

https://1999.promptingupro.com/presentation/video.prompting-u-promo-video.4ce73ec43588939fd1069dd542c6af419da6ce02

Here is a sneak peek of some courses inside of Prompting U.

https://1999.promptingupro.com/presentation/video.dr-anastasia-chopelas-prompting-u-instructor-introduction.30ae9e754338ac394470f11aff9f43fb4a43dba4

Let me know if you have any questions!

• Hi there!
  
  I hope you had an amazing February.
  
  Combining online and offline marketing is essential to creating a bond between yourself and customers in today’s marketing world. 
  
  Online, we discover common ground by learning what makes a person tick.
  
  Online people share:
   
  1. Hobbies 
  2. Birthdays
  3. Anniversaries
  4. Challenges
  5. Questions
  6. Celebrations of all kinds
  
  And much more – they are helping you create an ‘online’ dialogue to find ‘common ground’ and possibly do business with them.
  
  Once common ground is established, taking the relationship ‘offline’ can strengthen the relationship, making it easier to build a personal connection.
  
  We can strengthen ‘offline’ relationships by:
   
  • Attending networking events and inviting your online connections to visit as a guest (if they live in the area) or being a guest on the ever-popular online webinars.
  • Build a presence in your local community by partnering with other businesses you have met online and offline in your area.
  • Direct Mail such as personalized postcards is marketing that your prospects and customers can touch, making it an emotional marketing experience.
  • Word of mouth advertising builds connection by serving, recognizing, and referring other people and their businesses – so they will want to help you promote your brand as well.
  
  Most importantly, bridging the online & offline gap balances the know, like, trust and remember factor needed to create lifelong customers and organic referrals in your business. 
  
  Have a wonderful week!
  
  Laurie Delk Radecki
  
  P.S. I’d be more than happy to share how I’ve successfully bridged the gap to balance my online and offline marketing; it’s easier and less expensive than you think! 
  
  P.S.S. Click on the video below to see how you can put the law of attraction to work for you!