Business

Beat Your Competition and Increase Your Bottom Line in the Second Quarter of 2022

Want to increase your bottom line for a more profitable business this quarter?

Look, if your 1st quarter of 2022 wasn’t quite what you expected, then set an intention for the 2nd quarter!

A great intention to set would be for you to be uniquely different from your competition!

First, we know that every customer who comes to our business is uniquely different.

Uniquely different in reasons why they chose your:

Service
Product
Brand

This uniqueness comes down to the know, like, and trust value they have for you.

Now is the time for you to be uniquely different from your competition.

By being uniquely different in your customers’ eyes, you will increase:

Customer retainage
Brand loyalty
Organic referrals

Most importantly, you strengthen customer relationships, ultimately boosting the know, like, and trust value and your bottom line!

To strengthen customer relations, we must see our customers for who they are and celebrate them as people, not just transactions.

We can celebrate customers quickly and cost-effectively and make a powerful impact with greeting cards!

Yes, I said greeting cards 🙂

Here are 5 ways to celebrate customers with greeting cards:

Birthday: The single most important date to them as a person.
Holiday: Showing you care to take the time to show appreciation.
Thank you: Acknowledging that you are grateful for their business.
Just because: An unexpected, heartfelt message to remind them you see them.
Anniversary: Celebrate the day they became a customer.

Greeting cards have a magical way of taking an online relationship to an offline relationship.

Ultimately, customers are people who want “to be seen and have a desire to love and be loved.”

The 2nd quarter has started, leaving no time to lose!

I challenge you to set the intention to start celebrating your customers in the 2nd quarter to increase your bottom line. Never sent a card on our system? Send your first one out for free, on me!

Now, I would never leave you hanging; let’s connect so I can help you get started and run to a better bottom line this quarter 🙂

Let’s do this,
Laurie Delk Radecki

P.S. You can save a bunch of time by automating your card sending or hiring one of our VA’s, ask me how!

4 Types of LUCK in Business Influenced by MINDSET!

Top ‘o the morning! 🙂

I hope you had a wonderful St. Patrick’s Day!

Here’s wishing you much luck and happiness throughout the next year.

I’m curious…..do you consider yourself lucky when it comes to business?

I’m not talking about the leprechaun and wearing green kinda lucky, LOL.

I’m talking about LUCK of:

Insight (recognizing good fortune and opportunities)
Hustle (when taking action and always moving forward)
Expectation (pure chance through positivity and intuition)
Creativity (doing something different when targeting opportunities)

Indeed, these four types of LUCK play a role in business success!

How do you ask?

“Mindset”

Those who are in the mindset of considering themselves “LUCKY” are more apt to notice business opportunities.

First and foremost, being in the mindset habit of gratitude and recognizing present treasures is a great place to start and can undeniably be a very effective way to create Luck.

With that said, here are five mindset principles that can create Luck for you and your business:

Having a positive belief system.
Acting on your inner promptings.
Showing resilience in attitude.
Catching sight of opportunities.
Staying in action.

Being in the habit of these five mindset principles increases the odds of business luck by helping you tap into positive and intuitive thinking.

As my favorite quote for Seneca says….

“Luck is what happens when preparation meets opportunity.” – Seneca

Wishing you much luck,

Laurie Delk Radecki

P.S. Get in the mindset habit of acting on your inner promptings:

Who’s the LUCKY person who needs to hear from you?

Reach out to them and let them know you care….through a text, phone call or make it tangilbe through a greeting card or postcard!

Speaking of postcards, have you checked out our unlimited postcard program yet?

How to WIN over the gatekeeper

Happy Monday! Have you ever experienced difficulty getting past the gatekeeper to meet with the decision-maker? Often, the gatekeeper has many questions that decipher if you will be allowed through to the person who makes the decisions. Questions from the gatekeeper can ultimately lead to: Product pitching Sales gibberish Convincing Sales breath Which can sometimes leave you sounding desperate! Stop doing that! Start thinking RELATIONAL EXPERIENCE! Successful salespeople understand that the key to getting past the gatekeeper is establishing: Trust Value Credibility Visibility Relationships Moreover, you can establish all the above by doubling down on building relationships. Differentiate how you show up with these five suggestions: Purposeful listening Showing integrity Adding a personal touch Scrapping small talk Exhibiting manners Skills 1, 2, 4 & 5 are habit-forming skills that need to be developed personally. (Be sure to check out the link I dropped below at the end of this email to see my favorite resource for personal development.) Meanwhile, today’s goal is the most impactful, #3, adding a “personal touch experience.” Experience is the keyword here! SendOutCards is the perfect tool to help you do just that. Now is the time to stand out, BE EXPERIENCED, and be heard in this noisy world. Let’s do it together, Laurie Delk Radecki P.S. If you’re looking for some good business training, I am speaking at an event this weekend in Phoenix, if you are close, would love to see you! If not, they are doing a virtual presentation that is recorded as well if you would like to attend (I don’t get anything out of it, but if you register w code LAURIE you will get 10% off https://milliondollarworkshop.momentummakers.io/

How to Create Lifelong Customers and Organic Referrals in Your Business

Hi there!

I hope you had an amazing February.

Combining online and offline marketing is essential to creating a bond between yourself and customers in today’s marketing world.

Online, we discover common ground by learning what makes a person tick.

Online people share:
1. Hobbies
2. Birthdays
3. Anniversaries
4. Challenges
5. Questions
6. Celebrations of all kinds
And much more – they are helping you create an ‘online’ dialogue to find ‘common ground’ and possibly do business with them.

Once common ground is established, taking the relationship ‘offline’ can strengthen the relationship, making it easier to build a personal connection.

We can strengthen ‘offline’ relationships by:
- Attending networking events and inviting your online connections to visit as a guest (if they live in the area) or being a guest on the ever-popular online webinars.
- Build a presence in your local community by partnering with other businesses you have met online and offline in your area.
- Direct Mail such as personalized postcards is marketing that your prospects and customers can touch, making it an emotional marketing experience.
- Word of mouth advertising builds connection by serving, recognizing, and referring other people and their businesses – so they will want to help you promote your brand as well.
Most importantly, bridging the online & offline gap balances the know, like, trust and remember factor needed to create lifelong customers and organic referrals in your business.

Have a wonderful week!

Laurie Delk Radecki

P.S. I’d be more than happy to share how I’ve successfully bridged the gap to balance my online and offline marketing; it’s easier and less expensive than you think!

P.S.S. Click on the video below to see how you can put the law of attraction to work for you!

Increasing your bottom line with the most under-appreciated holiday!

Many companies ignore Valentine’s Day because they don’t recognize the potential positive impact on their bottom line.

Nowadays, research has shown that people enjoy receiving cards in the mail more than ever before.

Research also shows that communication with social media messages, texting, and the uncertainty of opening emailed e-cards (for fear of viruses) have a much lower response rate than sending a greeting card.

For sure it’s no surprise that when Valentine’s Day comes around, most people think of their:

Family
Friends
Boyfriends
Girlfriends
Spouses
Significant others
Pets

Unfortunately, many times, not their customers.

This is why I can’t express myself strongly enough!

While other companies are ignoring Valentine’s Day, why don’t you think about embracing it?

Why, you ask?

Simply because it allows businesses to connect with customers and make an unexpected impact with an empowering experience.

That’s why! To make “an empowering customer experience” that has the potential to increase your bottom line in business and sales.

If that’s not a good enough reason to appreciate your customers on Valentine’s, I don’t know what is!

I can show you how to send Valentine’s cards to your customers quickly and efficiently, and I will put that process at the end of this email for reference.

But this week, I want to share another unexpected way to impact your customers this Valentine’s holiday, and here is the kicker, NO ONE ELSE IS DOING THIS!

It’s called “The Photo Postcard Program”

The Photo Postcard Program is robust and the unique life-changing marketing for business allows you to personalize a postcard with a photo of customers from pictures and posts they have made on social media. Ultimately saying you care and making someone FEEL the love.

Talk about staying top of mind and kicking your competition to the curb.

Now, for those of you that are old-fashioned like me and enjoy picking a Valentine card on the day of (February 14), then order a special card in bulk and hand-deliver to customers making it even more unexpected and extra special.

Hint: Even if all you do is send a Valentine to long-time loyal customers, remember to send them something special or inspired gift-giving for your high-end customers.

Don’t miss out!

Choose to send something! Even the simplest of cards will make a significant impact on your bottom line!

I’m here to help and respond to my emails, so let’s connect.

Happy card sending, 🙂
Laurie Delk Radecki

Marketing that blows your competition out of the water.

Answer these questions:

Do your clients feel you see them?
Do you connect with the heart of your customers?
What would it be worth to capture the heart of your customers?
Want to blow your competition out of the water?

Indeed, like it or not, technology mutates every day, changing communication in every aspect of our business.

Although, communication through:

Email
Text
Webinar

Are critical ways to communicate in business; they don’t help us with what matters most “The client’s heart.”

But not to worry, there is powerful marketing and technology that has the power to connect you to your customers hearts:

First off, “social media marketing.”

We already know that social media connects people by the stories and experiences they share.

However, the point I want to make is that most people express what personally matters most on social media by sharing photos of:

Themselves
Family
Pets
Adventures
Birthdays

And so much more!

When this happens, we find ourselves trying to connect and be seen by commenting on the posts that matter most to them, right?

Sadly, these comments are not tangible and get lost amongst all other comments, and are rarely:

Seen
Felt
Heard

And most always forgotten!

Second, “tangible marketing.”

Imagine just for a moment how you would feel when you open your mailbox to find a photo postcard celebrating the special moment you recently posted on social media.

I would venture to guess that this unexpected photo postcard would bring a smile to your face and heart and then most likely end up on the refrigerator or mantle.

Talk about marketing with heart, and I’ll bet you’ll never forget who sent it!

Hence, I’m excited to introduce marketing that combines social media photos with online and smartphone technology!

The Photo Postcard Program

The “Photo Postcard Program” will help you:

Create influence and connect with others
Keep you top of mind with real tangible touches
Elevate yourself as someone who cares
Connect you with positive energy
Ignite a process that attracts prosperity

“It’s fun, easy, and becomes a peak performance habit.”

I’m gonna call it like it is! 🙂

We spend so much time behind our desks, on keyboards, and our phones scrolling social media; WHY not take the time to blow the top off your competition by creating a peak performance habit of celebrating what’s happening inside your clients world?

Here are 3 reasons why?

Create better connections with others.
Increase your circle of influence.
Build the foundation for a relationship marketing plan.

The Photo Postcard Program is a fun, powerful marketing tool that is less costly than most online marketing, and best of all, you don’t have to be an expert!

Now that’s worth cheering about!
Best Wishes,
Laurie

P.S. Let’s connect and see if the Photo Postcard Program is right for you, or click on the link above and click on the video or click learn more to see how other people are using the program.
Upgrade today and try it for a month – no strings, you can cancel any time

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