customer

Generate 100 referrals a quarter from word of mouth advertising!

Word of mouth advertising is the best kind of advertising, and not because it’s free!

Word of mouth advertising is the best type of advertising because it comes from a customer who knows, likes and trusts you. Plus the fact that it’s free is a great perk!

Ask yourself this question; Do I want to generate 100 new referrals, every quarter, by word of mouth advertising?

Of course!

Would you also agree that there is no better way to learn than to hear it from a source that has and does generate 100 new referrals a quarter?

Below is a short interview where Danielle Ratliff will share her relationship marketing secrets, that has generated 100 referrals a quarter from word of mouth advertising.

https://www.appreciationpal.com/massage-therapist-edition#!195

Does your marketing have a heartbeat?

Ask yourself this question: Do my customers, clients or vendors feel warm and fuzzy when they hear from me?

Let’s face it in today’s cold high-tech world, the warm and fuzzies in marketing have been lost.

The personal touch has been replaced with tools such as;

Email, Text and Social Media

Did you feel the chill?

Don’t get me wrong; these cold marketing tactics are definitely part of staying in touch.

However, marketing with heart is not only essential, but it’s also the number one most effective marketing strategy. Yet only the top 1-3% of salespeople in the world understand how to market with heart.

They know the power of a tangible touch such as a “Thank You” or “Birthday” card.

To me this low average of 1-3% is unbelievable! Think about the opportunity this low percentage gives you to be in that 1-3% of top salespeople in the world.

You see most salespeople think it’s all about their product and service. And while that’s undoubtedly important, they tend to forget that their product and service does not have a heartbeat, but their customers do.

Look, it’s human nature to want to be seen, to be recognized for who we are.

Simply put…

“People don’t leave a company because of the price of a product or service; they leave because they don’t feel appreciated.”

No one knows better, how to add a heartbeat to their marketing more than Tony Marciante, an award-winning Chef, and Restaurateur.

Join Tony in this short video as he shares his extreme passion for creative grassroots efforts on brand building and business promotion.

Have a paper and pen ready as he goes into detail on how he successfully uses relationship marketing to add a heartbeat to his marketing with the tangible touch.

https://www.appreciationpal.com/restaurant-owner-edition/?lead_id=253238#!195

KISS = 95% word of mouth referral?

By this we mean “keep it so simple”
What if you could get repeat business from customers 2, 3, 4, or even 8 years later?
Today’s show features Allen Throndson, of Lighthouse Enterprises out of Heber, UT. Allen has specialized in remodeling kitchens and bathrooms since 2006.

Basically 90 to 95 percent of Allen’s business is referral business, and It’s really not uncommon for him to get a call from somebody that he’s done a job for up to eight years later.
Allen says…”Showing gratitude toward your customers, and taking care of your customers, are the keys to growing your business.”
Find out how a “Keep it stupid simple” relationship strategy, and being a member of a professional networking group, has earned Allen a 95% word of mouth referral based business.
https://www.appreciationpal.com/relationship-marketing-weekly-kitchen-bathroom-remodeling/#!195
#business #remodeling #wordofmouth

How do you feel when you are constantly being sold to?

We all know it’s super annoying!

Mary Kay beauty consultant Kristen Culver feels the same way. She implemented Relationship Marketing in her skin care business seven years ago. Now when she reaches out to her customers to make an order, they aren’t feeling like they are getting sold to.

Kristen says, “I specifically reach out to my customers 3-4 times a year, and it’s not to sell to them” she also says, “If you take care of your customers and appreciate them, then your business will take care of you.”

This week’s feature article, Kristen will explain how she takes time to reach out in kindness to build personal relationship’s with her team & customers. By doing this, her clients and team members don’t feel like just another number in the system.

Her inspiring story of appreciation will prompt you to become more thoughtful in your daily communications in your business and personal relationships.

Watch it here

How to triple your word of mouth referrals

It’s difficult, rather almost impossible, to stay top of mind with your customers these days.

Your competition is nipping at your heels, your customers have your competition at their finger tips with technology.

So the question your asking yourself right now is…

How do I stay of mind?

Well I’m glad you asked…it’s imperative you…

#1. Stand out from your competition
#2 Stay top of mind

Most entrepreneurs spend countless hours exhausting time trying to find new leads thru…

networking
trade shows

It’s been said “It’s easier to keep a customer than to find a new one” and you need a “stay top of mind strategy” ASAP!

This is where Relationship Marketing comes in, and I’m not talking about email blasts.

Let’s face it emails work somewhat, but customers are tired of emails, especially advertising and marketing emails.

This week we feature Life Purpose Coach Matt Scherb from Oakville, Ontario.

He discusses how he implemented a stay top of mind strategy, using Relationship Marketing. By using this strategy he was able to generate the majority of his business through word of mouth referrals.”

Matt says “Inside of 30 days, I found that the referrals I was receiving by sending cards, basically sending a birthday card or a thank you card, tripled my referrals very rapidly.”

Click here to continue on to learn how to triple your word of mouth referrals…this could be the most valuable time spent on your business…

Some possibly alarming stats for your business

Why do your CLIENTS LEAVE YOU? It’s not what you think!
68% is PERCEIVED INDIFFERENCE – (they don’t think you care about them)

Studies show that the average person won’t take action until they’ve heard or seen your message at least 7 times. It is VITAL to your business to have a systematic way for keeping in touch.

95% of your customers will purchase from a competitor on an impulse even if you provide a great service.
This just shows the importance of staying Top-Of-Mind with them.

66% of your business within the next 12 months should come from your sphere of influence. How are you staying in touch with them?

The average company loses 52% of it’s customers every 5 years…Cost of replacing them can be 6-7 times more expensive. The #1 reason for leaving is that they forget about you, the #2 reason is that they feel you took their business for granted.

62% of your clients aren’t taking advantage of all of your products or services.

For every month that you don’t communicate with your client, you lost 10% of your influence….if 10 months go by without communication, you’ve lost 100% of your influence!

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