client

Does your marketing have a heartbeat?

Ask yourself this question: Do my customers, clients or vendors feel warm and fuzzy when they hear from me?

Let’s face it in today’s cold high-tech world, the warm and fuzzies in marketing have been lost.

The personal touch has been replaced with tools such as;

Email, Text and Social Media

Did you feel the chill?

Don’t get me wrong; these cold marketing tactics are definitely part of staying in touch.

However, marketing with heart is not only essential, but it’s also the number one most effective marketing strategy. Yet only the top 1-3% of salespeople in the world understand how to market with heart.

They know the power of a tangible touch such as a “Thank You” or “Birthday” card.

To me this low average of 1-3% is unbelievable! Think about the opportunity this low percentage gives you to be in that 1-3% of top salespeople in the world.

You see most salespeople think it’s all about their product and service. And while that’s undoubtedly important, they tend to forget that their product and service does not have a heartbeat, but their customers do.

Look, it’s human nature to want to be seen, to be recognized for who we are.

Simply put…

“People don’t leave a company because of the price of a product or service; they leave because they don’t feel appreciated.”

No one knows better, how to add a heartbeat to their marketing more than Tony Marciante, an award-winning Chef, and Restaurateur.

Join Tony in this short video as he shares his extreme passion for creative grassroots efforts on brand building and business promotion.

Have a paper and pen ready as he goes into detail on how he successfully uses relationship marketing to add a heartbeat to his marketing with the tangible touch.

https://www.appreciationpal.com/restaurant-owner-edition/?lead_id=253238#!195

Did you know referrals convert 400-500% more over a lead?

So how do you build a strong word of mouth referral base?

Better yet a referral base that keeps on giving?

You simply give back!

First of all, we know that it takes 5-12 touchpoints to make a sale.

Sending a Holiday card should be one of the touchpoints in your marketing arsenal.

This past year, Relationship Marketing Weekly has showcased incredible stories from professionals in all different kinds of industries.

By focusing on relationships, they have been successful in creating a strong, word of mouth referral base.

One thing is for sure, in every showcase, Holiday cards proved to be one of their most powerful touchpoints.

I understand that finding time to send Holiday cards can be difficult in today’s crazy, busy world.

No wonder why SendOutCards is the world’s premier Relationship Marketing touchpoint system.

Don’t miss out on this valuable touchpoint by putting off what you can do today to get ahead of the Holiday chaos!

If you’re not already using SendOutCards for your business then let me help you implement the benefits of this incredible relationship marketing tool for the Holidays, your customers will be impressed!

If you would like to try out the system, “click here” to send out a card on me.

If you are already a customer, I’m here to help in any way I can.

This is why I wanted to make you aware that SendOutCards has introduced some new packages that might better serve you during the Holidays, as well as throughout the New Year.

To find out more about the new Elite or Elite Plus packages, click here…

How to triple your word of mouth referrals

It’s difficult, rather almost impossible, to stay top of mind with your customers these days.

Your competition is nipping at your heels, your customers have your competition at their finger tips with technology.

So the question your asking yourself right now is…

How do I stay of mind?

Well I’m glad you asked…it’s imperative you…

#1. Stand out from your competition
#2 Stay top of mind

Most entrepreneurs spend countless hours exhausting time trying to find new leads thru…

networking
trade shows

It’s been said “It’s easier to keep a customer than to find a new one” and you need a “stay top of mind strategy” ASAP!

This is where Relationship Marketing comes in, and I’m not talking about email blasts.

Let’s face it emails work somewhat, but customers are tired of emails, especially advertising and marketing emails.

This week we feature Life Purpose Coach Matt Scherb from Oakville, Ontario.

He discusses how he implemented a stay top of mind strategy, using Relationship Marketing. By using this strategy he was able to generate the majority of his business through word of mouth referrals.”

Matt says “Inside of 30 days, I found that the referrals I was receiving by sending cards, basically sending a birthday card or a thank you card, tripled my referrals very rapidly.”

Click here to continue on to learn how to triple your word of mouth referrals…this could be the most valuable time spent on your business…

Some possibly alarming stats for your business

Why do your CLIENTS LEAVE YOU? It’s not what you think!
68% is PERCEIVED INDIFFERENCE – (they don’t think you care about them)

Studies show that the average person won’t take action until they’ve heard or seen your message at least 7 times. It is VITAL to your business to have a systematic way for keeping in touch.

95% of your customers will purchase from a competitor on an impulse even if you provide a great service.
This just shows the importance of staying Top-Of-Mind with them.

66% of your business within the next 12 months should come from your sphere of influence. How are you staying in touch with them?

The average company loses 52% of it’s customers every 5 years…Cost of replacing them can be 6-7 times more expensive. The #1 reason for leaving is that they forget about you, the #2 reason is that they feel you took their business for granted.

62% of your clients aren’t taking advantage of all of your products or services.

For every month that you don’t communicate with your client, you lost 10% of your influence….if 10 months go by without communication, you’ve lost 100% of your influence!

Winning Over Worry

There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.

Yet that is typically the very thing that happens when you have no system for acquiring new prospects.

A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.

On the other hand, a business based on endless referrals fills you with peace of mind!

Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.

Shhhh! I know the secret recipe for converting business contacts & casual customers into loyal clients

Has This Ever Happened To You????

Scene #1:
You meet someone at a business luncheon (or by chance in a long line at the hardware store). After a brief discussion, your new acquaintance suggests that he might swing a little business your way. You exchange business cards. Will your new business contact become your new customer?

Scene #2:
Not all customers (or clients) are created equal. Some are (how shall I put this politely) just customers. They drift in, then drift out of your life. However, a smaller percentage of customers power your business forward. Perhaps they are regulars or they refer their friends. Sometimes they are just good folks and they always brighten your day. Will they remain your clients, customers or patients?

In scene #1, rather than rely on chance, why not make certain that you convert your new business contact into a new client?
In scene #2, why not make sure that those special customers know how much you appreciate their business, in a way they will remember?

Success in both of these scenarios is simple to achieve and the costs are negligible compared to the returns.
Is this a new or revolutionary business system?
Hardly. In fact, it is more than 600 years old, yet, remains the world’s favorite form of written communication.

However, today’s technology has changed the playing field. What took hours of effort a year ago, takes little more than a few clicks of your computer mouse, today.
(And yes, if you have an Internet connection, your current computer and software will do the job just fine.)

This works ~ beyond your expectations.

Ask me how, or visit my site at www.ILoveCards.net for more information on how to keep in touch with your clients.