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referral

Generate 100 referrals a quarter from word of mouth advertising!

Generate 100 referrals a quarter from word of mouth advertising!

Word of mouth advertising is the best kind of advertising, and not because it’s free!

Word of mouth advertising is the best type of advertising because it comes from a customer who knows, likes and trusts you. Plus the fact that it’s free is a great perk!

Ask yourself this question; Do I want to generate 100 new referrals, every quarter, by word of mouth advertising?

Of course!

Would you also agree that there is no better way to learn than to hear it from a source that has and does generate 100 new referrals a quarter?

Below is a short interview where Danielle Ratliff will share her relationship marketing secrets, that has generated 100 referrals a quarter from word of mouth advertising.

https://www.appreciationpal.com/massage-therapist-edition#!195

Did you know referrals convert 400-500% more over a lead?

So how do you build a strong word of mouth referral base?

Better yet a referral base that keeps on giving?

You simply give back!

First of all, we know that it takes 5-12 touchpoints to make a sale.

Sending a Holiday card should be one of the touchpoints in your marketing arsenal.

This past year, Relationship Marketing Weekly has showcased incredible stories from professionals in all different kinds of industries.

By focusing on relationships, they have been successful in creating a strong, word of mouth referral base.

One thing is for sure, in every showcase, Holiday cards proved to be one of their most powerful touchpoints.

I understand that finding time to send Holiday cards can be difficult in today’s crazy, busy world.

No wonder why SendOutCards is the world’s premier Relationship Marketing touchpoint system.

Don’t miss out on this valuable touchpoint by putting off what you can do today to get ahead of the Holiday chaos!

If you’re not already using SendOutCards for your business then let me help you implement the benefits of this incredible relationship marketing tool for the Holidays, your customers will be impressed!

If you would like to try out the system, “click here” to send out a card on me.

If you are already a customer, I’m here to help in any way I can.

This is why I wanted to make you aware that SendOutCards has introduced some new packages that might better serve you during the Holidays, as well as throughout the New Year.

To find out more about the new Elite or Elite Plus packages, click here…

Word of mouth advertising, most powerful, and free!

Word of mouth advertising is the most powerful of advertising, and it’s FREE! And quite simply, the only way to earn word of mouth advertising is by making your clients/customers feel like a VIP.

I know you’re probably thinking, in order to make your customers feel like a VIP you have to spend;

a lot of money

a lot of time

But that is just not the case!

Steve Jadczak owns Light Up My Holiday. He’s been in the business of decorating homes for the holidays for 20yrs.

Steve says, “treating all my clients as VIP’s has grown my business with not only repeat customers but customers who recommend me to their friends.”

Steve’s secret weapon…creating a habit of showing kindness. This makes his customers/clients feel like VIPs. Turning business to business into friend to friend.

His secret weapon (which you will learn in the short video below) has generated more referral and word of mouth business than he has ever imagined possible.

This unique way of building relationships is Relationship Marketing at its very best. Clients actually turn into friends who actually care about you, and refer you business as you become closer to them on a personal level.

Learn the power of Steve’s secret weapon here…

https://www.appreciationpal.com/holiday-lighting-edition/#!195

Do you respond to people that contact you in business?

BUSINESS TIP:
RESPOND to people that contact you! (this can apply to any type business)
 
The last two weeks, I contacted 5 different guys that were recommended to me for our AC unit…..
— 3 did NOT even respond!!!!
— 1 responded but said he was too busy
— 1 responded, apologized for not being able to come that day, but told me he could come the next, had me fixed super short time and coming back to finish today.
 
TIPS
— You want to be in business and stay in business, at least respond and reply to people trying to give you business. Most will understand if you are busy, that is a good thing right? But at least respond and be respectful.
— When you do respond, if you are busy, let them know when you could come, possibly, and if you can’t, maybe even offer to refer them to someone else in your network you trust….I have lots of people in my business that do what i do, if I cannot do a website, a graphic, speak at an event due to a conflict, etc — I offer a recommendation to someone in my network that does the same, to help them for someone I trust, and be a referral source for my people. (not just leave them hanging) But people in your industry are not competition, they can be great referral sources – use each other and share business w those you know, like and trust. There is abundance in the world, treat it that way, and it comes back to you 🙂
— Provide excellent service. When this guy came, he told me it would take a bit to be able to cool and fix, but gave me ideas that were free and easy to do, and a fast fix, and then he’d be back the next day to finish what he needed to do.

How to triple your word of mouth referrals

It’s difficult, rather almost impossible, to stay top of mind with your customers these days.

Your competition is nipping at your heels, your customers have your competition at their finger tips with technology.

So the question your asking yourself right now is…

How do I stay of mind?

Well I’m glad you asked…it’s imperative you…

#1. Stand out from your competition
#2 Stay top of mind

Most entrepreneurs spend countless hours exhausting time trying to find new leads thru…

networking
trade shows

It’s been said “It’s easier to keep a customer than to find a new one” and you need a “stay top of mind strategy” ASAP!

This is where Relationship Marketing comes in, and I’m not talking about email blasts.

Let’s face it emails work somewhat, but customers are tired of emails, especially advertising and marketing emails.

This week we feature Life Purpose Coach Matt Scherb from Oakville, Ontario.

He discusses how he implemented a stay top of mind strategy, using Relationship Marketing. By using this strategy he was able to generate the majority of his business through word of mouth referrals.”

Matt says “Inside of 30 days, I found that the referrals I was receiving by sending cards, basically sending a birthday card or a thank you card, tripled my referrals very rapidly.”

Click here to continue on to learn how to triple your word of mouth referrals…this could be the most valuable time spent on your business…

Why gratitude is good for business, year round

Instead of showing appreciation exclusively during the holidays, some businesses are building it into their day-to-day and reaping business benefits on account of it.

When Kristina Bouweiri started hosting customer appreciation lunches in 2009, she thought she was just helping a friend boost her lagging business.

Little did she know that the lunches, which have been held in posh restaurants around Washington, D.C. like The Palm and Capital Grille, would introduce her to almost 900 of her clients, giving her own business a jolt.

Bouweiri’s unexpected success is testament to the power of appreciation and gratitude in business.

“Instead of going after new business, we decided to go back to old clients and thank them, and develop relationships,” she says. For almost 20 years, her company Reston Limousine had done little or nothing to thank its almost 20,000 clients. Now, says Bouweiri, “I consider it the most important initiative that I have.”

As opposed to showing appreciation one day a year — at Thanksgiving or New Year’s or in an annual customer appreciation sale — some businesses are building it into their daily and weekly plans and policies. And they are seeing the benefits to this approach: Workers are often more engaged when they feel appreciated and customers are more likely to come back and give referrals.

“Gratitude motivates positive reciprocal behavior,” says Randy Raggio, a marketing professor at the University of Richmond. If a customer believes that a business has his best interests at heart, that customer is more inclined to develop a long-term relationship with the business.

Raggio first grew interested in gratitude in the wake of Hurricane Katrina, when the state of Louisiana ran a thank-you-for donations campaign. Many people who saw the campaign were more likely to donate or volunteer in the future, according to his research, even those who had not previously participated in that particular campaign.

A business might show their appreciation by having private sales for their best customers, by offering a few chocolates with the bill, or simply by saying thanks for your business. It needs to be genuine and it’s better if it’s not open to all.

Customer appreciation, Raggio says, usually comes in the form referring a friend, writing a positive review online, or perhaps a willingness to pay more later on.

For years, Susan Whitcomb says she has made good use of gratitude at her Fresno, Calif.-based leadership coaching business, The Academies. This year, she decided she would write a list of “10 things I’m grateful about you” for each of her four staffers, which she says she’ll give to them just before Thanksgiving. One of the notes acknowledges a colleague’s “courage to stretch,” learn to make sales calls, manage others, and her “commitment to make me look good.”

While she admits that she cannot quantify how that has helped her businesses, Whitcomb says she knows it has helped during the recession’s slowest months.

Gratitude is an effective tool largely because “it is a precursor to develop trust,” says Betsy Bugg Holloway, a marketing professor at Samford University in Birmingham, Al. And trust itself is an extremely powerful driver for loyalty, no matter the type of relationship. Just the same, gratitude is only valuable when it comes across as genuine.

“It’s not meant to be any magical formula for wealth,” says John Kralik, author of A Simple Act of Gratitude. He started writing notes in 2008, as his life and law firm were both suffering. His firm was losing money and had lost its office lease. “I was very embarrassed that I couldn’t provide the Christmas bonuses that I had always provided to my employees,” he recalls.

So he wrote appreciation notes to his staff, and sent similar notes to clients who paid their bills on time. He wrote to his children, his friends, and to lawyers who sent a client his way. Kralik says one of the lawyers wrote back to him, saying that he had no idea Kralik would want a client like that. “If you like one, I have 10 more,” the lawyer wrote.

He sees the link between the thank-you notes and his business thriving again. “As you take care of the paying clients, they pay even faster. They value you,” he says. One client’s timely check allowed his firm to relocate and pay the new rent. Others brought him more business. “When you’re feeling especially crummy, it’s a good time to sit down and write about 10 thank-you notes,” Kralik says.

Heidi Kallett had been sending out thank-you notes, but she was looking for another way to keep her stationery and gifts stores, The Dandelion Patch, going. So she and her friend, the limousine company owner, came up with what they thought would be a one-time client appreciation lunch, and invited administrative assistants at the companies that used the limousine company.

The lunches work especially well because assistants are hardly invited to special meals but often watch their bosses head off to a fancy business lunch.

“We don’t sell anything. It’s very low key. We just stand up and introduce ourselves for two minutes,” says Kallett. Then they give away door prizes and swag bags.

Bouweiri came up with a dozen other local business owners who also would be interested in meeting her clients; these partners and others now sponsor the event – and serve as “ambassadors” for the limo company in their circles.

The appreciation lunches have paid off: Last year, revenues at the company increased by 27%, mostly as a result, she says, of the client appreciation lunches, which are held about 10 times a year. Even when she raised rates 10% and added a fuel surcharge in September 2009, “customers were not batting an eyelash. We’ve created long-term lasting relationships,” she says.

“I came up with this idea because I was trying to help Heidi — and I ended up helping myself.”

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