Have you ever seen that show Kitchen Nightmares?
Every week a failing restaurant calls in world-renowned chef Gordon Ramsay to help them.
Over the course of the episode, he tears apart everything from the decor to the management to the menu itself, and then he re-opens the restaurant to the general public.
I have heard it’s actually terrible for the restaurant owners!
Not only do they get embarrassed on national television…
Many also wind up losing their business after the fact anyway!
4/5 restaurants, I read, featured on the show closed – and most of them shut their doors within months of Gordon coming through.
There’s a MUCH better way to help local restaurants – and with my method, you can make recurring monthly income in the process!
Let me explain…
Thousands of birthdays are celebrated every single year in your local area.
That’s why focusing on birthdays is an incredibly effective marketing strategy.
But most small business owners are completely blind to this.
Have a fishbowl to collect name & address for sending greeting cards on their birthday and other special occasions…..(emails & cell to create lists for daily/weekly specials) but on the cards, then also offer them a #FREEGIFT of some sort!
Not (what most business owners think) 15% off your meal for your birthday – which says they HAVE to buy something) but something TOTALLY FREE.
(another tip, don’t make it that day only, many people have plans w family or whatever, give them a week)
Like a FREE desert, or even meal…..(same not requiring anything though!
That is the catch!
Most business owners don’t want to do it…..just incase some cash in, and a few might…..BUT
when you add a requirement on top of a GIFT, it is NO LONGER a gift!
Many people, like me, you get a card/coupon like that in the mail, you maybe hold on to it, in case you decide to use it, if it is something you really like but many times, you just simply throw it out!
Now, granted, most times, if you give someone a #FREEDESERT or even a #FREEMEAL they are probably not coming in by thierself or only getting that, so they will spend more money w you anyway, but the key is, it wasn’t required!
So now, the restaurant will make more money from the sale for the extra effort. And with my Cards program, the restaurant could become an #affiliate and earn $ referring their clients too, that choose to sign up, when they get a birthday card, maybe they see, they should send cards to their clients in their company, and so on
This actually happened to us personally w a #Boot company, sent us a totally no strings gift card – we could have spent just that amount, but of course my husband went online and found something he wanted that was about 10x’s the amount of the gift card that store “gifted” us….Think they thought it was worth it?
So clothing & shoe stores and other shopping can use this same idea as well!
This is one of the biggest things, I teach, coach, and train, and do business consulting with many major corporations….And it is one of the techniques I have used in running the several businesses I own, to be VERY successful over the last 30+ years…..
.If you have questions, contact me!