Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.
Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.
Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.
However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.
But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!
When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.
Answer these two questions:
- Are you providing reasons for your customers to remain loyal to your brand?
- Are you delivering a unique brand and client experience?
Remember, you are your brand!
So turn your Transactional conversations into Relational interactions and your business will change 10-fold.
Are you looking to 10-fold your business relations?
Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!
P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?
If you said yes, then check out Prompting U
Here is a sneak peek of some courses inside of Prompting U.
Let me know if you have any questions!