- Although, I know that I may sound like a broken record. I can’t stress enough the importance of this one marketing opportunity that significantly impacts your business relationships and ultimately, your bottom line. Holiday greeting cards; you can’t get a bigger bang for your buck, and if you’re not sending them, then you’re missing out! Here are 10 fundamental reasons why holiday cards are so beneficial to your business:
- It’s an emotional way to thank your customers, clients, and vendors for their business the past year.
- There is more value to a printed holiday card than a digital card which some people consider an email risk.
- People appreciate receiving greeting cards in the mailbox.
- An excellent way to brand your business.
- Personal marketing is ideal for adding a personal touch.
- Holiday cards create a lasting impression which is great ROI.
- A connection that lands directly into your customers’ hands to get opened, kept, and displayed during the holidays.
- Strengthens relationships that will continue to grow throughout the following year.
- Reconnects you with customers and prospects you have lost touch with.
- Cards prove you value your customers enough to take the time to send real printed greeting cards.
- Finding and updating mailing addresses
- Designing a holiday card
- Addressing the envelope
- Placing stamps
- Running to the post office