In this week’s email, I’m diving into two critical components of successful marketing needed today. Are you preparing your business for the long haul with your marketing? First off, the two critical marketing components needed if you want to build long-term success for your business is:
- Content
- Connection
Keep reading to learn how! The future of marketing will depend on making personal connections with the associations you create on social media with your content. You see, back in the day, people counted on:
- Newspaper ads
- Television commercials
- Cold calling people
- Greeting cards
- Marketing postcards
- Door to door sales
- Office presentations
- Radio ads
To make connections with potential customers, and to no surprise, they still work today. Most importantly, it’s time to look at what has always worked as far as connecting with people when building a loyal customer base in business. Two of my favorites are:
- Greeting cards
- Marketing postcards
They have always worked even before digital marketing. Greeting card and postcard marketing connects you personally, strengthens customer relationships, and is the biggest bang for your buck! Pushing content simply doesn’t do it anymore in the ever-changing landscape of digital marketing. Now is the time to:
- Step up
- Stand out
- Work hard
To earn your customers. For sure, lazy marketers and businesses that are not making personal connections will be weeded out if they don’t step up and put time and effort into building relationships. Trust me; I know that making connections these days is not for lazy marketers! I also know you’re not lazy, LOL. I have faith that you will step up to this marketing challenge by making an effort to connect with your customers and potential customers organically! Your only choice is to either:
- Take action and bloom to ensure your business is in it for the long haul
Or
- Choose not to, and become another weed in the garden of digital marketing only to be pulled out.
Will you choose to bloom or fade like a weed? Now, you know I wouldn’t leave you hanging without a solution to this marketing challenge, so reply to this email to get the blooming solution to connect with the relationships you’re attracting with your content.
