5 tips for follow up in sales

Laurie’s Lessons – Laurie provided five tips on effective sales follow-up, emphasizing the importance of promptness, personalization, clear next steps, mixed communication channels, and consistent follow-up. She advised against relying solely on one mode of communication and suggested using a spreadsheet to track interactions and follow-ups. Laurie recommended following up with leads at least three to five times, but stressed that persistence is key, with up to nine follow-ups suggested.

Here are 5 tips for following up in sales:

Be Prompt: Don’t let your leads go cold. Strike while the iron is hot and follow up with them quickly after your initial interaction, be it a meeting, call, or email.
Personalize and Add Value: Avoid generic messages. Reference your previous conversation, highlighting a specific pain point they mentioned and how your product can address it. You can even include a relevant industry article or resource.
Clearly Define Next Steps: Don’t leave your prospect hanging. Tell them exactly what the next step is and who needs to take action. Is it a demo, a proposal, or a call to answer any questions?
Mix Up Your Communication Channels: Don’t rely solely on email. Try a follow-up call, a social media message, or even a handwritten note to stand out.
Follow Up Consistently: Be persistent but not pesty. Develop a follow-up cadence that works for you and stick to it. There’s no magic number, but experts recommend following up at least 3-5 times before giving up on a lead.

Effective Sales Follow-Up Strategies Discussed

Laurie shared five tips on effective sales follow-up. She emphasized the importance of promptness, personalization, clearly defining the next steps, mixing up communication channels, and consistent follow-up. She advised not to rely solely on one mode of communication and to keep track of interactions and follow-ups in a spreadsheet. Laurie also recommended following up with leads at least three to five times, but noted that persistence is key, with up to nine follow-ups suggested. She encouraged the team to follow these tips and thanked everyone for their attention.

Laurie’s Lessons – Training & Coaching:

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