🤝 NETWORKING TIP: Build Relationships, Not Just Transactions
If the only time people hear from you is when you’re launching something new, running a promotion, or asking for a referral… that’s not truly networking — that’s pitching.
Let’s be real: that approach doesn’t build lasting business.
I’m not perfect — far from it. But I’ve spent the last 30+ years building multiple 6-figure businesses (all glory to God — He’s truly the BEST business partner 🙌). And through it all, I’ve learned one powerful truth:
💡People do business with those they:
- KNOW
- LIKE
- TRUST
- REMEMBER
➡️ KNOW: Great start! That means you’ve made a connection.
➡️ LIKE: To earn this, let people see who you are — your values, passions, and personality — beyond just your 60-second elevator pitch.
➡️ TRUST: This takes time and transparency. People may fake it for a few hours, but over time, your character — your integrity, honesty, and heart — will shine through. Let them see the real you.
➡️ REMEMBER: This is KEY. Don’t be the person who only reaches out when they need something. No one likes the kid who only calls Mom for money — Mom’s heart is more open when that relationship is nurtured. Same goes for clients, colleagues, and friends.
🌟 Stay connected intentionally.
- Text just to say, “Thinking of you — hope your day is amazing!”
- Drop a fun meme or message in their DMs.
- Invite someone to coffee, lunch, or dinner — never eat alone if you don’t have to.
- Schedule Zoom or FaceTime chats just to catch up.
- Send a thoughtful greeting card or small gift in the mail — the tangible stands out.
📘 For more relationship-building tips, grab my bestselling book #KeepThoseClients — because relationships are the true foundation of lasting success.
Let’s build bridges, not just business. 💛
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