- Social media is a monster in a closet; some are scared to open that door for fear of tackling it! We know we can tame this monster, but where does one start? We know that nearly three-quarters of all Americans and 3.6 billion people worldwide use social media. And it just continues to grow! Mostly because social media helps people:
- Find and reach new markets
- Build brand awareness
- Drive sales in business Now, let’s open that closet door and tackle this monster because it may not be as big and scary as you think. Here are some tips to help out when tackling social media:
- Have a good social media plan with a clear goal to achieve success.
- Research which platform your audience hangs out at. You don’t have to use every platform.
- Pinpoint your audience so you can add value to the right people and market.
- Build relationships so consumers can get to know who you are and what your brand stands for.
- Use the right tools to simplify your social media marketing. Believe me, there are plenty out there to help you.
- Monitor and interact with relevant conversations to keep people engaged and grow the know, like, and trust value. Remember, you can start with a couple of key networks and build up to more over time! Most importantly, social media may or may not be for you. So, whether or not you’re doing brand marketing online or staying offline, it’s about being your authentic self and developing relationships.
