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How to Romance Your Customer Relationships This Valentine’s Day

  • Indeed most businesses take advantage of December through January to send company holiday cards. Although these significant holidays are essential in celebrating your customers and clients, sometimes your message can compete with the clutter of holiday mail. Hence, why it’s so important to find other reasons to stay top of mind with your customer base throughout the year. HINT: Valentine’s Day!Valentine’s Day is the next biggest card-sending holiday next to Christmas. However, Valentine’s Day is mainly overlooked from a business standpoint and that is excellent news for you! Why? Valentine’s Day is a great time to strengthen more than romantic relationships.  Think of it as an opportune time to honor and charm your business relationships, allowing you to outshine your competition when your competition simply isn’t trying. Romancing customer relationships will help you: 
    1. Outshine the competition
    2. Charm your customers
    3. Increase brand visibility
    4. Embrace organic referrals
    5. Enjoy appealing ROI
     Indeed, customer appreciation and Valentine’s Day go hand in glove, or should I say “hand in envelope” because greeting cards have a 100% open rate and are known to create a happy, loyal customer base.  Now you may be thinking the traditional Valentine card isn’t your taste when sending to customers, but that doesn’t mean you should scrap the whole idea.  Consider sending cards of: 
    • Appreciation
    • Thank you
    • Just because
    • Celebration
    • Well wishes
     Instead of the traditional Valentine cards, these are great options that will convey the same feeling of love and appreciation for someone and the business they give you. If you are considering sending Valentine cards for your business, then send your first one for free! Start with these 5 easy steps:
    1. Pick a Valentine card from SendOutCards.
    2. Type a message (if you need help, check out the BONUS examples below).
    3. Add a gift (optional).
    4. Add your recipients.
    5. Click send.
    Did you feel that?  I’m sure you did, and your customers will too. 😄  Romancing customer relationships is about your customers feeling loved and appreciated. Remember, the keyword is FEEL! “People will forget what you said, people will forget what you did, but people will never forget how you made them FEEL.” -Maya Angelou- Love and appreciation, it’s an excellent FEELING! If you need help or have any questions or concerns, please reach out anytime. With much appreciation,  BONUS: Feel free to use these examples as-is or edit and put your spin on one: 
    • Dear_________, Valentine’s day is a great reason to let you know how much I appreciate you. Enjoy the day.
    • I just wanted to let you know how much we appreciate your business—Happy Valentines’ from all of us.
    • We couldn’t let Valentine’s Day pass without thanking and appreciating you and your business. Happy Valentine’s Day.
    • Today seemed like a perfect day to let you know it’s great to do business with such a great person. Happy Valentine’s Day.
    • We are wishing you a day filled with friends, family, and lots of loving memories made. Enjoy your Valentine’s day from us to you and yours.