Have you ever experienced difficulty getting past the gatekeeper to meet with the decision-maker?
Often, the gatekeeper has many questions that decipher if you will be allowed through to the person who makes the decisions.
Questions from the gatekeeper can ultimately lead to:
- Product pitching
- Sales gibberish
- Convincing
- Sales breath
Which can sometimes leave you sounding desperate!
Stop doing that!
Start thinking RELATIONAL EXPERIENCE!
Successful salespeople understand that the key to getting past the gatekeeper is establishing:
- Trust
- Value
- Credibility
- Visibility
- Relationships
Moreover, you can establish all the above by doubling down on building relationships.
Differentiate how you show up with these five suggestions:
- Purposeful listening
- Showing integrity
- Adding a personal touch
- Scrapping small talk
- Exhibiting manners
Skills 1, 2, 4 & 5 are habit-forming skills that need to be developed personally. (Be sure to check out the link I dropped below at the end of this email to see my favorite resource for personal development.)
Meanwhile, today’s goal is the most impactful, #3, adding a “personal touch experience.”
Experience is the keyword here!
Adding a “personal touch experience” will help you and your brand become unforgettable and move the gatekeeper and decision-makers into taking action.
Now is the time to stand out, BE EXPERIENCED, and be heard in this noisy world.
Let’s do it together,
P.S. If you’re looking for a way to start a personal development plan, here is my favorite, “Prompting U”.
