Marketing and Strategies that work

Laurie’s Lessons – Coaching & Training

Hey, everyone! This is Laurie Delk Radecki, and I am going to train tonight on marketing strategies, marketing and strategies
that is going to help you build your business

so it could work for you if you’re on my team. But it could work for you. If you’re in any business, it doesn’t matter whatever business you’re in. I’ve ran multiple different 6 and 7 figure businesses since 1993 online. And I’ve taught thousands of people how to do it. And I try to teach these every Monday night. So make sure you always tune in. Follow me on all social media @LaurieDelk.

And so I’m just gonna go over this with you. But so marketing, different kinds of marketing and different kinds of strategies that are gonna help you to build your business. So one of the biggest things that I hear all the time is, people only have one strategy. They’re only doing one thing. They only like Facebook, or they only like Tick, Tock, or they only like Instagram, or they only like Linkedin. It doesn’t matter what you’re on, but you want to have

have more than one strategy. You want to use more than one thing, and so have multi channels. As far as social media goes. Don’t focus on just one now. You can have one as your quote, main playground, where you get most your business, where you do most of your stuff. But you need to utilize the multi channels on the different things. Don’t put all your eggs in one basket.
because what happens if you put all your efforts in one place.

and then you get shut down for some crazy, stupid reason, you just never know. Right? So don’t use only one. I know personally, people that got all had all their stuff in one place, and they got shut down for some crazy reason.

now they’re trying to rebuild on other platforms. So don’t do that. Be in several places, plus because you want to be where your audience is right. And so, wherever your audience is, you want to be

so. You might have some audience in different places, but they’ll still follow you. Some people will follow you on everything that you do, and that’s great.

but some people will only follow you on one platform or another, so why not be on the different ones? You can also create it in one platform, and then recreate it on others as well. So like for me, you know this is my main platform, and so but I will record it, and then I will download it and upload it to other places. You can also edit it.

make different variations. You can create memes from your existing content that you’ve created. You can create a 15 to 30 min video like my trainings here usually are right at about 15 min.
and then you can create little shorts with them as well. You can create. Like I said, you can create memes from them.
You can share them in different places. You can re, listen to them and get different ideas and create different things for them.
and then post them to all your social media
via channels because you never know where someone is, gonna follow you or where someone is. Gonna see it, because a lot of times, you know, you’re on Facebook, and you might not see something. But then you might see something from me on Youtube, or you might see something from me here, something from me on Spotify, or you might see something from me on Tiktok, or on threads, or on Instagram Ray or on Linkedin. So you never know where you’re gonna see it or where it’s gonna come through on your feed.

So you always want to be on a different channel. So that way, when people have the chance to see you, they will see you and then ask people that you meet, or that message you.
or any new followers, ask them, where did you find me? Reach out to them? Welcome them. Thank you for following me. Where did you find me? Find out where people find you.
and then make sure that you’re putting the content there cause maybe they found you some way that you haven’t been posting to in a long time.

Right? So always find out where you’re getting the content at and from, and then also where you’re getting your followers from and where people saw you, because that also helps you to build rapport with those people and helps you to build that relationship with those people.
And as you build relationships with people, people are gonna follow you more, they’re gonna trust you more. They’re gonna know, like and trust you more. But they’re also gonna remember you more when they see you more often.

So think about things that you are passionate about. Talk about it, teach about it. Let your followers and prospects know what you stand for or care about.
One of the biggest things for me is marketing. I’ve done branding and marketing for over 30 years in my company.
and I’ve taught this. I’ve trained on this. I’ve done it for my own companies. So it’s one of the things that I’m passionate about, and I can talk about easily.
but also other things you care about, or that you stand for. So you know I’m a Christian. I talk about God and Jesus, and prayer and different things like that a lot.
Let people know what you stand for, what you care about, because a lot of times. They’ll stand with you if they believe in that also.
And then emails, a lot of people say, Oh, emails is dead. Well, let me tell you what, it’s not dead, and the amount of emails I get every day. I know other people don’t believe it’s dead, either, but there’s lots of people that yes, that they don’t read emails.
I have some people that I know that I have to text them. If I send them an email to tell them to watch their email or look at their email.

but not everybody’s like that. So create a list. Get your people’s information so that way you can follow up with them.
You can also then hire a copywriter if you want to help create you emails that will help you to connect with them. But you can also test it yourself. Do trials, see what works and what doesn’t work.
Maybe you hire a copywriter once or twice. If you have the income. Maybe you can hire someone often, but the thing is, you need to learn how to do it yourself, too, anyway. So

but the more you do it the better you’re gonna get.
But keep in touch with your followers, your prospects, your customers, your clients, your team, your contacts.
and many people might not read all your emails. but they might read it one day. so still send them. Don’t send that quit sending them because you think that people weren’t reading them. Because.
like with you, think about all the emails you get. Do you read every single one
like I have tons of emails that some I delete right away.
Some I put in folders because I don’t have time to read them, but I plan to read them one day, so they go in a folder now. Granted a lot of times. I don’t get to those folders for a long time, if at all.
but they’re ones that I want to read. and then sometimes something catches my attention
with the subject line, or the first or second word in the email, and then I read it right then. So you never know what’s gonna catch someone’s attention. And when they’re gonna read it.
so always send them, anyway.
just like on social media respond to all your comments, but don’t only post to get people’s likes, or loves, or comments. I tell people and counsel on this all the time
people say, Oh, I posted something about my business and nobody commented.
It doesn’t matter. Don’t worry about it, Post, anyway. Many people are watching you without interacting with you. I had a girl one time, and I have. I have. People tell me this all the time. But just one story is, I had a girl one time that
I went to high school with. I haven’t seen or talked to since. High school didn’t even know she followed me.
and one day she private messaged me and sent me a personal note and said, I’ve been watching you for the last 5 or 6 years, and I just wanted to let you know
that I was in church last week. Isn’t that amazing? Because of something that I said? And I just do try to do what the Lord tells me to do.
but that was so exciting to me that
made my day made my year. It made my decade right. And so
if someone influences you for great.

then let them know also message them. Let them know.
because I tell you what that that just made me feel so good.
But and that inspired me to continue doing what I do. I’m gonna continue doing it anyway. But that just really inspired me. So always let people know also, right? So like a lot of times. They say. You know.
people don’t say the nice things about you till your funeral, and we, my husband and I watched a movie the other night.
and in the movie the lady was getting ready to die, and so she had her her memorial service before she passed away.
because
she wanted everybody to come before then. So when they say the nice things at the funeral or the memorial service, she wanted to hear them
right. And so how cool is that I think I’m gonna do that one day if I know ahead of time. But
you know, tell people while you have the chance, tell the people while they’re here.
But anyways. And then automations like, figure out what you can automate many times, you can create so many different automations in different areas where, like sometimes in social media, you can have it. Where, if someone asks a certain question or says a certain word in a question when they message you. Then the system will automatically send them a note back
of whatever you’re saying.
So a lot of if you get the same question over and over and over. You can put keywords in there. So that way, it’ll reply automatically. Different things. You can also do this in your phone like for texting. If you start to type something, then your phone will automatically type the full thing. I have that for my email address. How many times do you Em.
put your email on your phone. Somebody asks you for your email or whatever I have it, where automatically, I just type 2 letters. I think it is 2 or 3 letters, and then it automatically sends it to them.
So and then live videos like this, more and more people will follow you.
and you will build more of an influence. If you post live videos, you can do your trainings. You can also record them, too. Like I’m recording this. I will put it on my other social media channels on Youtube. I’ll put it on my spotify channel, on my podcast I will put it on my tiktok. I’ll put it on my Linkedin. Some of those you know. You can’t put as long of videos. So. But it’s always the full video will be on my Youtube, it also be on my podcast.
but a lot of times. If you do live videos, people will pay attention more the more that you go. Live. So go live often.
and I probably don’t go live enough either. But you don’t have to record things and make them all perfect. Right? So like with us. Here we are building a house in Spring hills, so we are staying with my son, and so
we’re in a bedroom. I don’t want to interrupt the family and make them all be quiet. I’ll in the living room. So I’m in the bedroom in a corner and doing my video. Do it from wherever it doesn’t matter.
Just be raw and real and honest with people. That’s what people want. That’s what people want to see
and mentioned in your videos that you know, if you’re doing network marketing or building a business mentioned that you’re looking for business builders. You know, I am looking for people that want to join my team that I can coach and I can mentor. I’m looking for my next team members that want to get to 6 figure income from home or from wherever.
And so I’m doing that. So reach out to me if you’re looking for something.
But mention that in your videos, if you are looking also, because you never know who’s listening
and also reach out with your product. To other influencers. Many influencers with tons, thousands, even millions of followers reach out to them and ask them, what’s your pricing to do? A Tiktok or an Instagram post or a Facebook post? See what they say.
because many influencers are broke and they’re looking for money. I’ve had different ones. Ask me. and so just reach out and ask. Many will say.
you know, $25 100. Some will say you never know. But decide what your marketing budget is. Decide what you want to do. You can let them do your third post.
or if you’re a network marketing like me also, you can tell them that you can do this is an affiliate, and then all those sales that come in, those will go under you, and then you’ll make even more money off of them, over and over and over, and over. Which do you prefer.
and then sign them up as an affiliate under you.
and then also on social media. When any new feature or thing comes out. then use it
like the threads platform just came out. If you haven’t been there yet, it’s threads net or you can download in the app store threads. It’s just like Twitter, but it’s owned by Instagram and Facebook.
If something new comes out on Facebook or Instagram, use it, use those new tools, the post, the memes like the reels and the stories when they first came out. You always want to use the things that those platforms offer, because they like it. When you do that they like it. When you use the different things.
also use just audios. So podcasts, you can create one easily that you want to
have something. You know, talk about something that you’re passionate about, and then you can sprinkle your business in it. But people search podcasts all the time looking for good content to listen to.
So if you’re on, if you’re on the podcast and you do that search for mine at Lori, Delk, LAUR. IEDE. LK. Yes, my name is now Lori Delk Redecki. But to make it easy for branding and marketing everything is at Lori Delk. I have all my social media, everything is the same. So it just makes it consistent.
But then, the only way you know think about like a lot of people say, oh, but I’m not as good as you.
I mean, if you look at my those and things from 1020, 30 years ago, you would laugh
so the only way you get good is to practice and do it. So don’t worry that you won’t be good. Just do it, anyway.
Don’t worry about doing a retake and a retake and a retake. You know some of the people that do that they take. I talked to somebody that said that she does 100 pictures photos before she
picks one.
I don’t have time for that. I don’t know about you, but I don’t have time for that. So you’re gonna get me the way you’re gonna get me. So but you’re gonna get better as you do it, more and more. So create content, provide value to other people.
and if you got value from me, please follow me on all the social media channels at Lori Dolk, like I said, like this, share it to your page, share it with a friend who needs to hear it. Give me a 5 star review on the podcast if you think that it was worthy, and but just do it right, just like Nike says, just do it, anyway. Okay, everybody have a great night. Thanks. So much for tuning in.