SALES LESSON
I have done lots and lots of teaching and training to corporate sales teams over the years….so when I have an ‘issue’ with a company it can get interesting.
There is a specific product I really want, that’s been highly recommended to me, from a specific company, not mentioning names to protect them for now, and not ruin their reputation, but I still wanted to teach this lesson, and I just mst forward this post to them.
I filled out their form on the corporate webpage for more info from a dealer closest to me, about 100 miles. Granted we are/were willing to drive there to get it, or pay extra for them to deliver and install but they don’t know this yet cuz they didn’t even respond to me at all.
A week later I do the same from the corporate website but to another franchise dealer about 150 miles from us. Same issue.
I send an email to the corporate office. The owner responds n asks us to call, looking better….
He though gives us off to another franchise dealer in another state across the country. Guy is really nice on the phone, very helpful, but says he has to check on something n call us back……nada….another week, no call.
LESSON
This is a SIMPLE sale for this company. We were already ‘sold’ by several friends who highly recommended them. Over $1k, but yet the response rate is utterly ridiculous. If I wasn’t ‘so sold’ on this item, this brand, I would a LONG time ago gone to a competitor or similar item.
Don’t lose sales!!!! Simply respond to people that fill out your forms, respond to people that call, and if you have to check on something do so and then return the call
