Danielle Kennedy, in her book Seven Figure Selling says,
“Write customers personal, handwritten notes frequently. If you run into an old customer anywhere, follow up with a handwritten card.
In this electronic communication age of email, the handwritten card with a postage stamp gets more immediate attention than ever.”
That quick thought of “I should contact that person” is what I call a “prompting”; an out-of-the-blue remembrance of a particular person.
If you’ve personally observed promptings, you’ve noticed that they only last in your mind for about 60-seconds, and then they’re gone.
My cards company provides a way to capture that sixty-second moment. Capture that opportunity to make a difference; to make your friend or client feel special. To make them aware that we are thinking of them – by remembering events and dates that are important in their lives.