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The Number One Tip to Avoid Commission Breath

  • First off, professional salespeople know the most important asset in business is customers. But, before I tell you the top tip to avoid commission breath, I want to share a quick story about someone in the mortgage industry that brought in $60,000 in 30 days without even opening their mouth. How did they do it, you ask? Postcards! They sent a postcard with a quick message letting the customer/prospect know they appreciated and thought of them because interest rates were low.  Now for the number one tip to avoid commission breath: develop relationship breath.  Stop talking about yourself (commission breath) and start showing you care about them (relationship breath). It doesn’t matter if you are talking with prospects over a webinar, phone, text, or face to face. A prospect/customer can smell commission breath the minute you start: 
    1. Talking about yourself
    2. Pushing your products
    3. Bragging on services
     Look, if you’re lucky, commission breath might work for a quick one-time commission, but relationship breath builds a long-term, repeat commission built on relationships. You see, relationship breath conveys to customers that you care about them, and you have a solution to their challenge. In this case, the postcards the mortgage lender sent relayed two things to his customers/prospects:  
    1. He cared about them as a person 
    2. He had a solution that would save them money 
     The reason that postcard marketing works so well is that it builds relationships, trust, and loyalty as you increase your referrals.  Most importantly, it builds commissions, with long-term repeat business! Now, I can’t promise you $60,000 in 30 days, but I can tell you that postcard marketing opens up the door to make sales fun by building long-term relationships and repeat commissions over time. Don’t take my word for it – connect with me to start experiencing the postcard miracle for yourself. Cheers to long-term commissions,  P.S. I look forward to sharing postcard marketing with you, so let’s connect!