Are you struggling to set yourself apart from your competition?
“Be different so that people can see you clearly amongst the crowds”
~Mehmet Murat Ildan~
First off, look at the story you are telling!
Are you telling stories about you and your:
- Expertise
- Awards
- Products
- Industry
If yes, then stop, remember it’s about them.
Think relational, not transactional, and start communicating with your current and ideal client’s:
- Mind
- Heart
- Emotions
This defines your uniqueness in the way you create vision and value.
Here are three questions to help perfect your unique defining factor:
- What sets you apart from your competition?
- How do you stand out?
- Why you instead of your competition?
It’s up to you to prove why someone would want to do business with you and not your competition!
“Sales professionals seek to be different, not just better. Because being different makes them better”
~Larry Levine~
What will make you different from your competition?
Hint: Demonstrate your value by telling a story that’s relational rather than transactional!
Enjoy defining your story,
P.S. Connect with me if you’d like to learn the relational secret of how the top 1% of salespeople in any industry stay at the top 1%.
