- Building your brand loyalty can be really fun! Ask yourself: who are you, and what do you have to offer? For sure, people in sales understand how powerful the know, like, and trust value is when building and increasing: customer retention, organic referrals, and the bottom line. Believe it or not, increasing all of the above comes down to branding yourself more than the product or service you sell! This doesn’t mean your service or product doesn’t add value; what it means is people do business with people they know, like, and trust! So, how does one build brand loyalty with the know, like, and trust factor? Through your personal branding, of course! Start building your brand by asking yourself these questions:
- How do people benefit from working with me? This is your emotional appeal.
- What are the words I would use to describe my work? Determine your description of what you do and who your brand is for.
- What do I do that makes me stand out from everyone else? Developing relationships so strong that when customers need or hear of someone needing what you’re selling, they think of you.
