Keeping In Touch
There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.
Yet that is typically the very thing that happens when you have no system for acquiring new prospects.
A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.
On the other hand, a business based on endless referrals fills you with peace of mind!
Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.
Danielle Kennedy, in her book Seven Figure Selling says,
“Write customers personal, handwritten notes frequently. If you run into an old customer anywhere, follow up with a handwritten card.
In this electronic communication age of email, the handwritten card with a postage stamp gets more immediate attention than ever.”
That quick thought of “I should contact that person” is what I call a “prompting”; an out-of-the-blue remembrance of a particular person.
If you’ve personally observed promptings, you’ve noticed that they only last in your mind for about 60-seconds, and then they’re gone.
My cards company provides a way to capture that sixty-second moment. Capture that opportunity to make a difference; to make your friend or client feel special. To make them aware that we are thinking of them – by remembering events and dates that are important in their lives.