Web and Graphics Designer
Branding and Marketing Expert
Top Leader, Sales Trainer, Coach, Consultant
Motivational Speaker, Best-Selling Author
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Co-Founder Gratitude Girls
Top Network Marketing Leader

Keeping In Touch

I hope your holidays were fantastic!

I hope your Holidays were fantastic!
The New Year is quickly approaching, and the next time you receive a message from me, it will be 2019.
I’m super excited to share these 5 key questions that will transform your sales & prospecting approach in 2019!
You see, prospecting is not what most salespeople think it is these days. What it used to be, is all about the sale and marketing. However, nowadays people don’t like to be sold to.
Due to today’s digital world, prospecting and marketing is a woven chain that is linked together. Even more, it’s critical that anybody in sales, learn how to market this woven chain by building relationships from the sales and prospecting side.
There are two aspects to sales;
Transactional and;
Relational
Transactional sales are still relational, but it happens in a quicker time frame. Let’s take door-to-door sales as an example. The process with transactional sales is building rapport quickly enough to get to the point of purchase.
Relational sales are made by meeting people where they’re at in their life. The bulk of salespeople fit into the Relational Sales category. Which is understanding your prospects “familiarity bubble.”
Mostly, the “familiarity bubble” and beginning of the relationship start along this woven chain. For instance, every time you touch your potential customer through;
Email
Phone call
Texting
Social Media messaging or;
Sending a card
 
You move into their familiarity bubble.
For this reason, you simply take the focus off of yourself by answering these five key questions, that your potential customer is asking themselves at the beginning of, and during the prospecting process;
Do I like you
Do you listen to me
Do I feel important or significant
Do you understand me
Do I trust you & believe you
Furthermore, this is where they begin to become comfortable in knowing, liking, and trusting you. At this time, you can move into sales and ask for commitments.
Consequently, this creates longevity and loyalty with customers that stick around for a long time.
I wish you a Happy & Prosperous 2019 and wanted to help you get your New Year business goals started off with a bang, by sharing this interview with Jeb Blount.
Jeb Blount is CEO and founder of Sales Gravy, and the bestselling Author of ten books and among the world’s most respected thought leaders on sales, leadership, and customer experience.
He transforms organizations by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.
Jeb is the most downloaded sales podcaster in iTunes history.
Learn how to implement these valuable nuggets, as he discusses Sales Acceleration and peak performance, built through honoring the needs of prospects and customers.

What is sales?

What is sales?
Sales have transferred from an ‘Outside’ sales environment to an ‘inside’ sales environment. Whereby the time we are able to make our pitch, prospects know more about us than we know about ourselves.
Indeed, in this informational world, people have the opportunity to learn about you, and your service. Whether good or bad, this information is readily available before your prospects even meet you.
In today’s day and age the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional sales people no matter the industry.
It’s is about having;
A servant heart and;
Mindset
Hence, sales is the art of helping someone and giving back to your community.
Therefore, to help and give back, our mindset should be in such a place to have a servant’s heart. Simply put, there is no better way to succeed than to bring the best version of yourself to the table. It’s definitely true that we are all capable of being genuine and authentic.
One way of doing this is collaboration (sales vs. being pitchy) and here is how it’s done;
Start with your mindset
Lead with your heart, not your wallet
Have a normal conversation between 2 people
Inform yourself about the person you’re meeting with before you meet
In order to succeed as a salesperson, you must get to know people…period end of story!
Finally, sales is about relationships, and the more focus you put on building relationships, the more successful you’ll be in business, not to mention your personal life.
Well, who better to speak to us and teach us how to put this into practice in the New Year than Larry Levine, international and best-selling author of ‘Selling From The Heart.’
Larry knows and has 30 years experience in the world of the B2B technology space. Most importantly he knows what it takes to be a successful sales professional.
Take a look at this special interview on learning the whole premise of ‘Selling From The Heart’ …
 

The power of Christmas Cards in Business

The Power of Christmas Greetings In Your Business
Christmas is the biggest Holiday for card sending…

Christmas Greetings are sent each year to the tune of 1.5 billion cards, that’s more than any other holiday. Holiday cards account for 60 percent of card sales each year.

Aside from families and personal cards, businesses find it a great time to send out Annual Christmas Greetings saying Thank You for your business, to customers/clients, prospective clients and employees.
Here are a few other benefits of sending out Christmas Greetings…

You stay top of mind
Shows you appreciate your current clients
Business relationships are enhanced
Promotes Referrals and New customers
Retains your current customers

Some other tips to keep in mind when sending Christmas Greetings…
1. Be Sensitive to Traditions (seasons greetings or happy holidays)
2. Update Your List (organize throughout the year to save the last minute hassle)
3. Adding Personal Signatures
4. Mail to Home Address (for the biggest impact)
6. Use Titles (such as Mr. & Mrs. etc…)
7. Buy Quality Cards
8. Avoid the Mail Rush (mail on time for the Holiday)

Organizing your Holiday Card List & Preparing your Christmas Greetings or Holiday cards before Thanksgiving will help you to enjoy the Holiday Season and give you more time to celebrate.

If you find yourself to late for Christmas Greetings, don’t panic!

Simply send out a greetings that thank your customers/clients for their business for the past year and that you look forward to serving them in the New Year.

Also important, don’t forget these great reasons for sending greeting cards to enhance your business throughout the year, until the Holiday’s roll around again…

Birthdays
Thank You
Thanks for the Referral
Sorry to hear
Anniversary Date of Client Relationship

Generate 100 referrals a quarter from word of mouth advertising!

Generate 100 referrals a quarter from word of mouth advertising!

Word of mouth advertising is the best kind of advertising, and not because it’s free!

Word of mouth advertising is the best type of advertising because it comes from a customer who knows, likes and trusts you. Plus the fact that it’s free is a great perk!

Ask yourself this question; Do I want to generate 100 new referrals, every quarter, by word of mouth advertising?

Of course!

Would you also agree that there is no better way to learn than to hear it from a source that has and does generate 100 new referrals a quarter?

Below is a short interview where Danielle Ratliff will share her relationship marketing secrets, that has generated 100 referrals a quarter from word of mouth advertising.

https://www.appreciationpal.com/massage-therapist-edition#!195

Does your marketing have a heartbeat?

Ask yourself this question: Do my customers, clients or vendors feel warm and fuzzy when they hear from me?
 
Let’s face it in today’s cold high-tech world, the warm and fuzzies in marketing have been lost.
The personal touch has been replaced with tools such as;
Email,  Text and Social Media
Did you feel the chill?
Don’t get me wrong; these cold marketing tactics are definitely part of staying in touch.
However, marketing with heart is not only essential, but it’s also the number one most effective marketing strategy. Yet only the top 1-3% of salespeople in the world understand how to market with heart.
They know the power of a tangible touch such as a “Thank You” or “Birthday” card.
To me this low average of 1-3% is unbelievable! Think about the opportunity this low percentage gives you to be in that 1-3% of top salespeople in the world.
You see most salespeople think it’s all about their product and service. And while that’s undoubtedly important, they tend to forget that their product and service does not have a heartbeat, but their customers do.
Look, it’s human nature to want to be seen, to be recognized for who we are.
Simply put…
“People don’t leave a company because of the price of a product or service; they leave because they don’t feel appreciated.”
No one knows better, how to add a heartbeat to their marketing more than Tony Marciante, an award-winning Chef, and Restaurateur.
Join Tony in this short video as he shares his extreme passion for creative grassroots efforts on brand building and business promotion.
Have a paper and pen ready as he goes into detail on how he successfully uses relationship marketing to add a heartbeat to his marketing with the tangible touch.
 

Did you know referrals convert 400-500% more over a lead?

So how do you build a strong word of mouth referral base?

Better yet a referral base that keeps on giving?

You simply give back!

First of all, we know that it takes 5-12 touchpoints to make a sale.

Sending a Holiday card should be one of the touchpoints in your marketing arsenal.

This past year, Relationship Marketing Weekly has showcased incredible stories from professionals in all different kinds of industries.

By focusing on relationships, they have been successful in creating a strong, word of mouth referral base.

One thing is for sure, in every showcase, Holiday cards proved to be one of their most powerful touchpoints.

I understand that finding time to send Holiday cards can be difficult in today’s crazy, busy world.

No wonder why SendOutCards is the world’s premier Relationship Marketing touchpoint system.

Don’t miss out on this valuable touchpoint by putting off what you can do today to get ahead of the Holiday chaos!

If you’re not already using SendOutCards for your business then let me help you implement the benefits of this incredible relationship marketing tool for the Holidays, your customers will be impressed!

If you would like to try out the system, “click here” to send out a card on me.

If you are already a customer, I’m here to help in any way I can.

This is why I wanted to make you aware that SendOutCards has introduced some new packages that might better serve you during the Holidays, as well as throughout the New Year.

To find out more about the new Elite or Elite Plus packages, click here…