business

I was featured on Terry Lancaster’s radio show

I was SO blessed and honored to be asked to be a special speaker on Terry Lancaster‘s radio show! Here is the information he said and how you can listen, and also sign up for his FREE boot camp! (I HIGHLY recommend it, he has lots of GREAT FREE Business tips!)

On this week’s episode, I’m joined by Laurie Delk, author of Keep Those Clients: Learn Relationship Marketing, Double Your Business, and Get Endless Referrals.

Laurie and I talk about what she learned from her Grandmother at the age of 5 that turned out to be the most important lesson she ever learned about business and life.

We talk about relationship marketing, the fact that people want to do business with people they know, like, and trust, and how despite the fact that most sales happen after 7 to 12 contacts, most salespeople quit following up after only 1 or 2.

She reels off a playbook of ways to stay in touch without ever being pushy or overbearing.

We talk about automotive sales legend Joe Girard who send cards and notes to every person he’d ever met EVERY MONTH because he knew that every month that goes by without you contacting the people in your network you lose 10% of your influence with them.

We talk about Tom Hopkins and how he sent 10 thank you notes a day every day and how one of Laurie’s clients sells more cars by sending thank you notes to the customers that don’t buy.

And we talk about how social media is a great supplement to, but never a replacement for, physical cards and actual IN REAL LIFE conversation.

Here is his link to listen to my interview and sign up for his FREE Boot Camp if you want:

http://terrylancaster.com/2017/08/09/build-better-relationships-keep-those-clients-with-laurie-delk/

Come back and tell me what you think!

Winning Over Worry

There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.

Yet that is typically the very thing that happens when you have no system for acquiring new prospects.

A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.

On the other hand, a business based on endless referrals fills you with peace of mind!

Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.

Networking or Socializing?

Today I am doing followups from people I met networking this last week.

In a discussion yesterday, we talked about all these people we meet networking…..

I looked today, I have met a little over 20,000 people in the Nashville area, in my networking adventures (and that is not all, those are just the ones that I have mailing addresses for).

What do YOU do after you meet someone at a networking event? Because if you are NOT following up, you are NOT netWORKing, you are socializing…..

And granted, anyone that knows me, knows I am one of the biggest social butterflies in the world haha!

BUT, are you networking to enhance you, yourself, your business, others, their business, etc or just to fill time slots with nothing better to do?

Today I am sending a *nice to meet you* card to everyone I met I have a mailing address for this week, sending them an email asking to set up a time for a *one on one* appointment, connecting w them on social media, looking for their birthday so i can send them a birthday card :), etc.

What do you do after you meet someone at a networking event?

How would you spend this five dollars?

Picture me holding up a five dollar bill….
“How would you spend this $5?”

(Some people may say: Subway, Starbucks, etc)

If you are in business, how ’bout this –

How hard did you WORK to GET those CLIENTS –
what are you doing to KEEP them????
one card – “Thank you for the referral”
second card – “Happy Birthday”,
next card – “Sorry for your loss”,
next card – “I appreciate your business”,
last card – “Merry Christmas/Happy Holidays”

“For a few dollars per customer per year, we cultivate and build relationships and your customers will know they are valued and appreciated.”

http://www.SendOutCards.com/1999

How long are you going to HOLD THE SECRET about what you do?

If you TRULY BELIEVE it will help you and others, why don’t you SHARE it with everyone you know and love?

Or are you going to simply SHARE it with others, let them decide (not sell), and you will see the MORE you SHARE IT, the more others will say YES (and some no’s) and the more $$$$$ you will make, and the more HAPPINESS you can spread!!!!

What are your REAL LIFE DREAMS? If you had, let’s say $200,000 EVERY SINGLE MONTH coming in…..what would you do with it? Make a list of the things, in DETAIL what you would do with that money – and the money RE-comes back in EVERY month, so the 1st of every month – make that list again, what you are going to spend it on……

Yes at the beginning many people would upgrade their house, their cars, their clothes….but that is *really good money*!!! and it keeps coming back! What else would you do? WHO would you help? People, charities, etc….What kind of AMAZING things could you do for others and accomplish – if you had some help money wise? Think of those things, write it out IN DETAILS, DREAM on PAPER……(just for your eyes, no one else, unless you choose to share it) but WRITE IT DOWN, IN DETAILS, DREAM on that PAPER……and you will find…..if you do it, like I said and then you go to work and share it…….it WILL come TRUE…..

I want to see you, and stand by your side, and cheer you on – of all your hopes and dreams!!!! Many of you I know personally, and you have told me some of your true hearts desires……Let’s get out there and DO IT!!!! It won’t happen as we *sit on the sidelines* and your life is not going backwards, one day we don’t want to say “I wish I……..” — LET’s MAKE THAT DIFFERENCE FOR GOOD IN THE WORLD!!!!

Master Keys To Client Loyalty

Do you send birthday cards to your clients?
Anniversary cards?
What about holiday cards????
Birthdays, anniversaries and holidays are master keys to client loyalty.

This is a simple concept. Your clients will demonstrate dramatically increased client loyalty to you, naturally, when you communicate that you value the importance of their personal and family celebrations.

Does this ring true for you?
With enough loyal clients, any business will exceed its financial goals.

Is there a magic bullet? Yes. Of course. It has been proven over and over again, for 600 years – send your best clients a greeting card.

Basic, but very, very effective.
Then, why is it so difficult to act on this truth?

Because it is a staffing nightmare to organize and execute. Remembering dates, buying cards, writing the message, stuffing, stamping, mailing!!!

It takes determination, but wait….
We have solved the problem.

In fact, this technology did not exist several years ago.
Never again address, stuff, stamp and mail another birthday card.
In less than 60 seconds, enter your client’s basic information online.
As easy as sending an email, except that your client receives a photographic quality greeting card in the postal mail.

The company prints, stuffs, stamps and mails the card.

Choose from over 60,000+ cards. Custom cards are easy to create.
Even upload your current database in mere minutes.
The online data manager never lets you forget a birthday or anniversary.
Send multiple cards as a follow-up campaign, automatically, whenever you say, even months from now.

Add your signature, even use your own handwriting font.
Add a picture or image from your computer – they print it next to your message.

Compassionate client follow-up the easy, effective way.

This works – beyond your expectations.

Contact me, or see more about the system we use to keep in touch with our clients – at www.ILoveCards.net