Get your LinkedIn SSI score, and learn how to be a better connector influencer.
LinkedIn previously had the SSI (Social Selling Index Score) as a feature that people only had access to only if they were paying.
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Check HERE to calculate your score:
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The Score Breakdown:
The Social Selling Index is broken down into 4 components:
1) Establish Your Professional Brand – Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
2) Find the right People – Identify better prospects in
less time using efficient search and research tools.
3) Engage with Insights – Discover and share conversation-worthy updates to create and grow relationships.
4) Build Relationships – Strengthen your network by connecting and establishing trust with decision makers.
Have a professional profile shot (doesn’t have to cost a lot or anything, but just you, and professional, decent background)
Your profile should show your accolades and the potential you’d bring to a prospective employer.
SSI is a score that measures how well each person utilizes proper social selling practices. You can measure your progress, as well as see the links between your social selling and your performance. It shows how well you have implemented best selling skills practices into your social media strategies on LinkedIn. Once your profile is complete, the more you connect with other decision makers, share great content, and connect with potential prospects, your SSI numbers will likely rise.
In essence, the more you are engaged with social relationship marketing and social selling, the better your results will be.
LinkedIn’s algorithms look at profile completeness when determining your score. Prospective clients many times will look at your score as well. Many times before people buy from you, do business with you, or even contact you or connect with you – they check you out on social media.
You must establish yourself as an expert in your field. It doesn’t mean spending a lot of money, always, but business does take some time and money! But you want to post educational and useable content that helps enrich your followers and guide them to why you are good at what you do, and why they should trust you and believe in what you do.
Posting your experiences and accomplishments is a great way to start. Posting useful and relevant updates, educational, spiritual (if you choose to incorporate this into your business), effective information will reinforce your professional brand. Your prospective clients will turn to you when they need assistance, and your SSI score will shoot up as well.
When you’re viewing people and looking for 2nd or 3rd-degree connections, the right kind will help you to create warm introductions with productive prospects and leads. Use the advanced search features on LinkedIn to give you even better results.
Always look at who has viewed your profile and make sure to engage with them, if appropriate.
Always look for specifically influencers and decision makers – you want to connect yourself with senior level executives—people who can make waves for you when the time comes. Connections with many people is always great, but those who have influence over many others, can help you in business even more.
Think of what interests you, share that, on your wall, in groups that are relevant to your interests…..as you do, many of your prospects and prospective clients that have those same interests, will see you more as an expert, and also help connect you even more with the right people on LinkedIn. Remember to be consistent and share good and educational material.
Building trust in relationship marketing is key to your success. You can enhance your relationship marketing in many ways, texting, phone calls, social media connecting and posting, in person, and sending to keep in touch through the real mail. This will in turn also help you in referrals….instead of asking for them, deserve them – show your connections why you deserve their referrals.
When it comes down to it – it is all about knowing the right people. Don’t just accept everyone that asks. Your SSI score looks at how you are connected with others as well, and how each of you relate to each other. It also looks at when others accept you or not, if you have a lower acceptance rate, your SSI may suffer.
It is also always best to reach out as much as possible. When someone sends me a request, I look at their profile before accepting, to see if I might think that they would be a good fit. I do not randomly accept everyone. Then I send them a message, asking them WHY they want to connect with me. The thing is – you want to add value, but you want others to add value to you as well. Don’t just merely think in the numbers of how many I can have, and how many possible sales that might be. You want the right people, and the right sales.