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Build Your Business

10-Fold Your Business by Coupling Relational Marketing with Transactional Marketing

Transactional Marketing vs. Relational Marketing has a very different value in today’s marketing.

Here’s the difference: Transactional Marketing targets a customer to make a one-time sale, where Relational Marketing aims to build customer relations to retain customers long term.

Undoubtedly, Transactional Marketing is a needed skill in sales to acquire customers.

However, I’ve learned that customers can sense a transactional mentality, leaving you vulnerable to your competition swiping your customers with a simple transactional exchange.

But, when you start with or add a Relational Marketing tool to your sales toolbox, the game changes 10-fold!

https://www.sendoutcards.com/holiday

When you start with Relational Marketing or couple your Transactional Marketing with Relational Marketing, you build brand loyal connections inspiring your customers to keep coming back and bringing their referrals.

Answer these two questions:

  1. Are you providing reasons for your customers to remain loyal to your brand?
  2. Are you delivering a unique brand and client experience?

Remember, you are your brand! 

So turn your Transactional conversations into Relational interactions and your business will change 10-fold.

https://1999.socpro.app/presentation/video.how-to-send-a-card-tutorial-1.3389d841fe7648b9cb5687d284f8b6bb0738aa29

Are you looking to 10-fold your business relations?

Try it today, I can walk you through the system, and do a F-R-E-E coaching call how it can help you in your business best.
I can also create custom cards for you and your brand – message me!

Blessings, 
Laurie

P.S. Are you looking for self-development to build a better you, business, and a life of infinite abundance?

If you said yes, then check out Prompting U

https://1999.promptingupro.com/presentation/video.prompting-u-promo-video.4ce73ec43588939fd1069dd542c6af419da6ce02

Here is a sneak peek of some courses inside of Prompting U.

https://1999.promptingupro.com/presentation/video.dr-anastasia-chopelas-prompting-u-instructor-introduction.30ae9e754338ac394470f11aff9f43fb4a43dba4

Let me know if you have any questions!

Do what your competition is not, for major success

Are you tired of working to find new customers to replace those that get stolen by your competition?

Indeed it’s time to do something your competition isn’t!

Here’s what your competition isn’t doing…

Sending Thank You cards!

In fact, did you know the salespeople in the top 1-3% of sales in any industry send Thank You cards to their customers?

Hence, not only is this why they are in the top 1-3% of sales, but it’s a start to building Loyal Customer Connections.
This is what has helped me to run several 6 figure businesses for many years, and what has kept me with this company almost 19 years now!

Loyal Customer Connections increase:

Repeat customer retention
Word of mouth referrals
Long-term brand loyalty

In other words, keeping a customer long-term is much easier than finding new customers.

Plus it’s simple to do.

SendOutCards has an automated plan to build Loyal Customer Connections for the long haul ‘Connections Made Simple.’

www.SendOutCards.com/holiday

The Thank You card is a must after a sale or first encounter with a potential new customer

But what’s even more powerful is sending at least five cards yearly to keep your customers as Loyal Connections.

Here are some examples of what you could send throughout the year:

Thank you
I appreciate you
Happy Birthday
Holiday Greetings
Thinking of you
Congratulations
Hint: If you’re looking to make an impression, turning one-time customers into long-term, then add a gift to their birthday card.

When you build Loyal Customer Connections, they will stay loyal to you, freely give word-of-mouth referrals (without asking!) and remain faithful to your brand no matter what your competition offers.

Are you ready to win over your competition?

Then click the link above to try out SendOutCards or reply to this and let’s connect; I have some great ideas to get you started!

Let’s chat!
Laurie

P.S. No extra time to spend sending cards? I can help with that too!

Stream VA has the time, so let them put more time on your plate by sending the cards for you 🙂

Beat Your Competition and Increase Your Bottom Line in the Second Quarter of 2022

Want to increase your bottom line for a more profitable business this quarter?

Look, if your 1st quarter of 2022 wasn’t quite what you expected, then set an intention for the 2nd quarter!

A great intention to set would be for you to be uniquely different from your competition! 

First, we know that every customer who comes to our business is uniquely different.

Uniquely different in reasons why they chose your:

  1. Service
  2. Product
  3. Brand

This uniqueness comes down to the know, like, and trust value they have for you.

Now is the time for you to be uniquely different from your competition.

By being uniquely different in your customers’ eyes, you will increase:

  1. Customer retainage
  2. Brand loyalty
  3. Organic referrals

Most importantly, you strengthen customer relationships, ultimately boosting the know, like, and trust value and your bottom line!

To strengthen customer relations, we must see our customers for who they are and celebrate them as people, not just transactions.

We can celebrate customers quickly and cost-effectively and make a powerful impact with greeting cards! 

Click here for more info

Yes, I said greeting cards 🙂

Here are 5 ways to celebrate customers with greeting cards:

  1. Birthday: The single most important date to them as a person.
  2. Holiday:  Showing you care to take the time to show appreciation.
  3. Thank you:  Acknowledging that you are grateful for their business.
  4. Just because:  An unexpected, heartfelt message to remind them you see them. 
  5. Anniversary:  Celebrate the day they became a customer.
Click here for more info

Greeting cards have a magical way of taking an online relationship to an offline relationship. 

Ultimately, customers are people who want “to be seen and have a desire to love and be loved.”

The 2nd quarter has started, leaving no time to lose!

I challenge you to set the intention to start celebrating your customers in the 2nd quarter to increase your bottom line. Never sent a card on our system?  Send your first one out for free, on me!

Now, I would never leave you hanging; let’s connect so I can help you get started and run to a better bottom line this quarter 🙂

Let’s do this,
Laurie Delk Radecki 

P.S. You can save a bunch of time by automating your card sending or hiring one of our VA’s, ask me how!

Write a Note

FIVE powerful notes to write that will CHANGE your LIFEPhone calls are great. But when you want to say something important, writing a note, especially a handwritten note, (or even in a card) can be even more powerful.
Why? Notes are unexpected. (Who writes letters anymore?) Notes can be savored. Notes can be saved. Notes can be pulled out and reread dozens of times.
The memories of phone calls can be fleeting. Notes–meaningful, sincere, genuine expressions of thanks, of praise, of feelings–can last forever.
Here are five notes you should write today:
1. Write a thank-you to someone who believed in you. Belief is a powerful thing. Some people have incredible stores of self-belief, but most of us are given confidence and self-assurance by others. Slowly but surely, through their encouragement and support, we develop a stronger sense of self.
At some point, someone saw you struggling and gave you hope. At some point, someone saw something in you that you didn’t yet see in yourself. Who you are today is a direct result of that person’s faith in you.Belief, founded or unfounded, is incredibly powerful–and when someone else believes in us, it’s unforgettable.Tell someone what a huge difference he or she made in your life. Reading your note will make a huge difference in that person’s life–and in your relationship.
2. Write an apology to a person you let down. We’ve all made mistakes. We’ve all done things we regret. Or we haven’t done things–and we regret not acting. We’ve all failed to step up, or step in, or show support, or lend an ear or shoulder…
Maybe you feel you’ve moved past it. Maybe you feel the other person has moved past it, too. Maybe you’re dreaming.An apology not made is the elephant in a room. No matter how much time has passed, it still colors every subsequent interaction. Kill the elephant. Say you’re sorry.
Just don’t follow your apology with a disclaimer. Don’t say, “I’m sorry, but I was really mad because you…” or “I’m sorry I blew up at you, but I do think you were out of line, too.”
Don’t say anything that in any way places even the smallest amount of blame on the other person. Say you’re sorry, say why you’re sorry, and take all the blame. No less. No more. The elephant may never totally disappear, but once you apologize, sincerely and genuinely, the elephant will no longer matter–to either of you.
3. Write a note of congratulations. You don’t even have to know the person. If you liked a book, contact the author and say, “I loved your book.” If a local entrepreneur landed a major customer, send a note and say, “I realize you don’t know me, but I was so impressed I just had to congratulate you!”
Just make sure you don’t follow your congratulations with some sort of request. (Unfortunately, that’s the oldest trick in the networking book, that some coaches have taught but that literally negates the congrats, so don’t do it.)
Bonus points if you explain the impact the person’s accomplishment had on you. Maybe it motivated you. Maybe it inspired you. Maybe it changed your life in some small way. If so, say so.
Then you’re not only congratulating people for a job well done–you’re letting them know they made an impact in someone else’s life.You’re letting them know they matter. They’ll feel a little better about themselves–and you’ll feel better about yourself, too.
4. Write an offer to help. Many people hesitate to ask for help. They see admitting they need help as the same as admitting a weakness. In a hard-charging, Type-A world, who willingly shows vulnerability?
But everyone–everyone–needs help. So offer to help. But don’t just say, “Is there anything I can help you with?” That won’t work: We’re trained to say, “No, I’m fine.”
Be specific. Find something you can help with. Say, “I know you’re working on that. Can I help you finish?” Or say, “I’ve always wanted to know more about this. Can I help you work on it?”
Offer in a way that feels collaborative, not patronizing or gratuitous. If you want, make it a “redeemable coupon” that entitles the recipient to take you up on a specific offer. Offer in the right spirit and people–especially people who might be struggling–will jump at a chance to draw on your energy, enthusiasm, and talent.
And in the process, you’ll strengthen a bond and make a better friend.
5. Write an unexpected compliment. Every day, people around you do good things. Most of those people don’t work with or for you; in fact, most of them have no relationship with you, professional or personal. Compliment one of them for something for which it’s least expected.
Write a note to a doctor who helped you through a rough time. Write a note to a college professor who made you see the world in a different way. Write a note to your town praising the snowplow crews. Write a note to someone who did something thoughtful not because it was expected but simply because they could.
Expected feels good. Unexpected makes a huge, and lasting, impact.
The note you write may be displayed for a long time, serving as a reminder that every job, no matter how seemingly thankless or invisible, is appreciated by at least one person.
You.
And that’s an awesome way to be remembered.
#ThankYou #Congrats #Grateful #Note #Card #Compliment #Apologize #Encourage #Help

4 Types of LUCK in Business Influenced by MINDSET!

Top ‘o the morning! 🙂 

I hope you had a wonderful St. Patrick’s Day!

Here’s wishing you much luck and happiness throughout the next year.



I’m curious…..do you consider yourself lucky when it comes to business?

I’m not talking about the leprechaun and wearing green kinda lucky, LOL.

I’m talking about LUCK of:

  1. Insight (recognizing good fortune and opportunities)
  2. Hustle (when taking action and always moving forward)
  3. Expectation (pure chance through positivity and intuition)
  4. Creativity (doing something different when targeting opportunities)

Indeed, these four types of LUCK play a role in business success!

How do you ask?

“Mindset”

Those who are in the mindset of considering themselves “LUCKY” are more apt to notice business opportunities.

First and foremost, being in the mindset habit of gratitude and recognizing present treasures is a great place to start and can undeniably be a very effective way to create Luck.  

With that said, here are five mindset principles that can create Luck for you and your business:

  1. Having a positive belief system.
  2. Acting on your inner promptings.
  3. Showing resilience in attitude.
  4. Catching sight of opportunities.
  5. Staying in action.

Being in the habit of these five mindset principles increases the odds of business luck by helping you tap into positive and intuitive thinking.


As my favorite quote for Seneca says….

“Luck is what happens when preparation meets opportunity.” – Seneca

Wishing you much luck,

Laurie Delk Radecki

P.S. Get in the mindset habit of acting on your inner promptings:

Who’s the LUCKY person who needs to hear from you?

Reach out to them and let them know you care….through a text, phone call or make it tangilbe through a greeting card or postcard!

Speaking of postcards, have you checked out our unlimited postcard program yet?

Click here for more info

How to WIN over the gatekeeper

Happy Monday!

Have you ever experienced difficulty getting past the gatekeeper to meet with the decision-maker? 

Often, the gatekeeper has many questions that decipher if you will be allowed through to the person who makes the decisions. 

Questions from the gatekeeper can ultimately lead to:   
Product pitching 
Sales gibberish 
Convincing
Sales breath  

Which can sometimes leave you sounding desperate! Stop doing that! Start thinking RELATIONAL EXPERIENCE! 

Successful salespeople understand that the key to getting past the gatekeeper is establishing: 
Trust
Value
Credibility
Visibility
Relationships 

Moreover, you can establish all the above by doubling down on building relationships. 
Differentiate how you show up with these five suggestions: 
Purposeful listening 
Showing integrity
Adding a personal touch
Scrapping small talk
Exhibiting manners 

Skills 1, 2, 4 & 5 are habit-forming skills that need to be developed personally. (Be sure to check out the link I dropped below at the end of this email to see my favorite resource for personal development.) 
Meanwhile, today’s goal is the most impactful, #3, adding a “personal touch experience.”  Experience is the keyword here! SendOutCards is the perfect tool to help you do just that. Now is the time to stand out, BE EXPERIENCED, and be heard in this noisy world.  Let’s do it together,
Laurie Delk Radecki 

P.S. If you’re looking for some good business training, I am speaking at an event this weekend in Phoenix, if you are close, would love to see you! If not, they are doing a virtual presentation that is recorded as well if you would like to attend (I don’t get anything out of it, but if you register w code LAURIE you will get 10% off https://milliondollarworkshop.momentummakers.io/
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