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We are all recruiters for the service or product we sell

Pretty much no matter what industry we’re in, we are all recruiters for the service or product we sell. Hence, building relationships or ‘relationship marketing’ is vital in ANY competitive market no matter the industry.

Take for example the Talent Industry.

Kat McKentee owns a talent agency, and knows firsthand how competitive this industry is. Kat focuses on building genuine relationships when marketing her talent agency.

By simply focusing on the 1st-word ‘Relationship’ in ‘Relationship Marketing’ she established:

Top of mind awareness
Genuine relationships
Repeat business
Increased ROI

Hear Kat’s transformational stories on how relationship marketing has made both her and her students, stand out in this highly competitive market.

https://www.appreciationpal.com/kat-mckentee/#!195

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Be sure and keep an eye out for my “Relationship Marketing Weekly” newsletter. The newsletter contains marketing tips, articles, podcasts, and industry-specific case studies on relationship marketing.

The case studies feature professionals and business owners and explores how they leverage relationship marketing in their business to build relationships, increase loyalty, and generate referrals.

Relationship marketing is a new buzz word!

Marketing strategy is a big deal when it comes to business. But when people hear the words ‘Relationship Marketing” they want to know exactly, what “Relationship Marketing” is.

Generally, the curiosity is because of the word “Marketing.” Reason for the interest is because, marketing is a way to generate more ‘business,’ and ‘money’ which is the goal of any company.

Relationship marketing is a great format, and it’s essential to have a relationship marketing strategy in today’s day and age. Matter of fact if you don’t have a strategic plan in place for building relationships in business then your falling or getting left behind.

Notice ‘Relationship’ literally comes before ‘marketing.’ Building genuine, heartfelt relationships with other human beings without an attachment to marketing.

Josh Rossi is a perfect example of this. He owns and runs an online photography school, and he has worked on many charitable projects such as;

Justice League for Kids that went viral @ 240 million views

Avengers of Bullying @ 1 million views

https://www.appreciationpal.com/josh-rossi/#!195

Let’s talk sales, making money & where Relationship Marketing fits into your target market…

First, what is a Target Market?

Target Market is where a salesperson or business owner should focus their time and efforts. Why? Because prospecting the wrong audience is a waste of time, energy and produces;

a longer sales process and;
fewer profits, plus;
time wasted

Spending time to find the right consumers for your product and service is essential. This produces buyers needing your service or product. Simply put, the right prospect is likely to want what you’re selling. Consequently, spending the time to discover your target market is crucial.

Prospecting the right target market fills your funnel full of potential customers.

Once you have the right target market, it’s time to assess their wants and needs.

Assessing their wants and needs puts you in a position of trust and confidence. Hence this is where relationship marketing comes in by building the trust and confidence that more importantly, produces a sale, which is the desired outcome.

Mark Hunter is known as the “Sales Hunter” and the author of ‘High-Profit Prospecting’ also, the co-founder of the ‘Outbound Conference.’ He shares why sales are not about “what we are selling” or “how we sell.” He tells us it’s about “WHY” we sell.

Don’t miss out on this valuable interview where Mark shares his successful methodology…

https://www.appreciationpal.com/mark-hunter/?lead_id=253238#!195

What are leadership qualities?

What are Leadership Qualities?

Leadership qualities are, in a sense, mentorship qualities.

Leadership qualities are needed in any industry because the quality of business relationships, directly correlates with success in any business.

Let’s take Larry & Taylor Thompson for example; they are Network Marketing veterans of 50 years. They are in the top echelon of the MLM industry, and their leadership is trusted and well known.

Here’s what they had to say;

“Leadership is taught by being an example.” Lead by ‘doing’ the things you tell others to do.”

Quite frankly, leadership is built upon by strengthening relationships and the human connection.

First of all, there are two types of Relationships;

Relationships with others and;

Relationship with yourself

Probably the most important would be #2 relationship with self, and here’s why…

Our focus becomes all about the sale and not about;

what the person really needs and;

how we can help them with the service or product we sell.

Hence the Human Connection starts with yourself.

How well do you know yourself?

Indeed, how you respond to someone in how they treat you, is an indicator of how you deal with your own life circumstances. Consequently, this determines the impact you make on a relationship whether good or bad.

Larry and Taylor Thompson are exceptional examples of and exude powerful leadership qualities.

In the interview below, they want to share how they have been successful in teaching these qualities by being examples of doing everything they mentor others to do in this industry…

https://www.appreciationpal.com/larry-and-taylor-thompson/?lead_id=253238#!195

What is sales?

Sales have transferred from an ‘Outside’ sales environment to an ‘inside’ sales environment. Whereby the time we are able to make our pitch, prospects know more about us than we know about ourselves.

Indeed, in this informational world, people have the opportunity to learn about you, and your service. Whether good or bad, this information is readily available before your prospects even meet you.

In today’s day and age the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional sales people no matter the industry.

It’s is about having;

A servant heart and;

Mindset

Hence, sales is the art of helping someone and giving back to your community.

Therefore, to help and give back, our mindset should be in such a place to have a servant’s heart. Simply put, there is no better way to succeed than to bring the best version of yourself to the table. It’s definitely true that we are all capable of being genuine and authentic.

One way of doing this is collaboration (sales vs. being pitchy) and here is how it’s done;

Start with your mindset

Lead with your heart, not your wallet

Have a normal conversation between 2 people

Inform yourself about the person you’re meeting with before you meet

In order to succeed as a salesperson, you must get to know people…period end of story!

Finally, sales is about relationships, and the more focus you put on building relationships, the more successful you’ll be in business, not to mention your personal life.

Well, who better to speak to us and teach us how to put this into practice in the New Year than Larry Levine, international and best-selling author of ‘Selling From The Heart.’

Larry knows and has 30 years experience in the world of the B2B technology space. Most importantly he knows what it takes to be a successful sales professional.

Take a look at this special interview on learning the whole premise of ‘Selling From The Heart’ …

https://www.appreciationpal.com/relationship-marketing-kody-b-larry-levine/#!195