Web and Graphics Designer
Branding and Marketing Expert
Top Leader, Sales Trainer, Coach, Consultant
Motivational Speaker, Best-Selling Author
CopsWives, Wonderful Widowed Women
Co-Founder Gratitude Girls
Top Network Marketing Leader

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Learn Two Things That Will Destroy Outer Sales Success

Looking inwards is the key to fueling outer success! We must discover authentic balance within our heart, mind, body, and soul to find the type of outer success we desire. 

The two things that will quickly destroy your outer success are selling with your head and ego.  Selling from your head or ego happens when you stress about the need to make revenue or hit your income goals or quotas. 

Can you imagine what it would feel like to acquire the outer success you desire without stressing about what you need? It would feel good, right? 

Well, I’m sure it comes as no surprise that authentic outer sales success starts inwards with your beliefs and values.  

This means communicating, connecting, and genuinely wanting what’s best for them, not what’s best for you. To connect and communicate genuinely, you need self-awareness and a desire to be constantly learning and growing.  

That means feeding your mind daily with positive podcasts, videos, music, and reading that will fuel your mind, body, and soul to achieve your desired outer success. 

Because everybody has one (an EGO, that is), check out the bonus tool I share below, and feel free to reach out to me for books and other great tools I use daily to get out of my head and ego.

I’d be happy to share them with you. 

Cheers to your outer sales success, 

BONUS: Learning from others is a great way to get out of your head and ego. Check out Prompting U, one of my favorite tools.

Overflowing Relational Reserves Increase Top-Of-Mind Profits

  • Does your relational reserve overflow, causing top-of-mind referrals? If not, then you are losing money!   

 

  • Being intentional about client relationships will fill your relational reserves organically, which then increases loyalty, partnerships, referrals, and the bottom line.  

 

  • Think about it…have you ever been asked for a referral or asked if you know anyone who is a realtor, landscaper, doctor, contractor, groomer, hair stylist, insurance agent, or window washer?  

 

  • Most importantly, when asked to give a referral, are the names of those referrals top-of-mind? 
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  • Imagine for a second that a client can’t refer to you because they don’t remember you or your information! 
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  • I know from experience how disheartening it is to not be able to pass on a referral for someone that provided me a great service that I appreciated.  
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  • The reality is, if you’re not building relational reserves in your industry, your competitor is. Even worse, your customer is replacing you with your competitor. 
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  • This, my friend, is the difference between a transactional purchase versus a relational purchase, and your bottom line. Of course, I’m all about relational business and would love to hear from you, so let’s connect! 
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  • I appreciate you,  
  • Laurie
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  • P.S. You know I got you covered if you need some creative time-saving ways to build relational reserves 🙂

The Number One Tip to Avoid Commission Breath

  • First off, professional salespeople know the most important asset in business is customers. But, before I tell you the top tip to avoid commission breath, I want to share a quick story about someone in the mortgage industry that brought in $60,000 in 30 days without even opening their mouth. How did they do it, you ask? Postcards! They sent a postcard with a quick message letting the customer/prospect know they appreciated and thought of them because interest rates were low.  Now for the number one tip to avoid commission breath: develop relationship breath.  Stop talking about yourself (commission breath) and start showing you care about them (relationship breath). It doesn’t matter if you are talking with prospects over a webinar, phone, text, or face to face. A prospect/customer can smell commission breath the minute you start: 
    1. Talking about yourself
    2. Pushing your products
    3. Bragging on services
     Look, if you’re lucky, commission breath might work for a quick one-time commission, but relationship breath builds a long-term, repeat commission built on relationships. You see, relationship breath conveys to customers that you care about them, and you have a solution to their challenge. In this case, the postcards the mortgage lender sent relayed two things to his customers/prospects:  
    1. He cared about them as a person 
    2. He had a solution that would save them money 
     The reason that postcard marketing works so well is that it builds relationships, trust, and loyalty as you increase your referrals.  Most importantly, it builds commissions, with long-term repeat business! Now, I can’t promise you $60,000 in 30 days, but I can tell you that postcard marketing opens up the door to make sales fun by building long-term relationships and repeat commissions over time. Don’t take my word for it – connect with me to start experiencing the postcard miracle for yourself. Cheers to long-term commissions,  P.S. I look forward to sharing postcard marketing with you, so let’s connect!

Relationships take work but they’re worth it!

  • It’s a cold, cold world of technology, and let’s face it, the use of technology is increasing every day! One thing for sure, we know technology is never going away, and most everybody would probably agree they want it to stay. However, I believe the challenge here is not the word technology, but the word “cold.” So with that said, how do we warm up our online relationships or even offline relationships and build a rapport that will continue to develop relationships and opportunities in business? Remember, relationship development is so important when making friends, and being genuinely interested is essential! In order to build warm lasting relationships in business, we must find ways to authentically keep in touch and let our customers and prospects know we genuinely care. Here are some ideas for developing lasting business relationships authentically with current customers and prospects: 
    1. Anniversaries: Show appreciation for a customer yearly on the date they became your customer.
    2. Celebrate birthdays: This is one of the most important dates in a person’s life, and everyone loves to feel celebrated on their birthday.
    3. Thank you’s: Saying thank you (whether or not someone makes a purchase) is crucial if you ever want future business and referrals.
    4. Holiday greetings: Sending holiday greeting cards is a powerful way to remind customers and prospects you’re grateful for and wish them the best in the new year.
    5. Nice to meet you: Follow up messages after meeting with a candidate is a great way to stay top of mind and reopen a conversation.
    6. Random acts of kindness: Often, we think of someone randomly, and that’s when it’s essential to let them know you are thinking of them.
    7. Recognizing challenges: When you see or hear about someone struggling with a challenge, make sure to reach out in support of them, this could make all the difference they may need.
    8. Triumphs: A quick phone call, text message, or handwritten note celebrating this triumph will make a positive impact on your relationship.
    9. Meeting up in person: Getting together in person builds an understanding of who someone is when you see them and listen to them face to face.
    10. Checkups: When someone purchases a service or product from you, checking in with them can make sure their questions are answered and their needs are met.
     Most importantly, be genuine and show interest in the people who do business with you; this is how you develop relationships that will grow into other business opportunities.  

Perspective is almost always the key

  • The holidays are in full swing, and the new year is fast approaching! I know that we all could use a fresh perspective on the challenges we faced in 2020. Remember, whatever perspective you tell yourself is the story that will follow you into 2021! “The story in your mind becomes the story of your life” -Kody Bateman So what story are you telling yourself and, even more importantly, conveying to your clients? A: Are you talking about your events and travel plans being canceled? Are you talking about how much you miss meeting people in person and making connections, one coffee and one chat at a time? OR… B: Have you been creative with new offerings to serve your clients virtually and celebrating the new opportunities and possibilities that the challenges of 2020 brought to you?  Certainly, with every passing year and every new year yet to come, a lot will continue to change. Indeed, the story you tell isn’t about distorting the facts or glossing over the challenges of the past. It’s more about taking a positive outlook and choosing what to take from your experience. Perhaps most importantly, when framing the story in your mind from this year of unpredictability and challenges, it’s also about being positive and creative in the story you are sharing with your clients. I urge you to take time during holidays to create a story in your mind that will bring happiness and positivity to you and your clients in the coming year and beyond. P.S. If you’re looking for creative ways to develop your business relationships by bringing positivity, happiness, and gratitude, I have some ideas I’d love to share with you.

How to make social media work for you

  • Social media is a monster in a closet; some are scared to open that door for fear of tackling it! We know we can tame this monster, but where does one start? We know that nearly three-quarters of all Americans and 3.6 billion people worldwide use social media. And it just continues to grow!  Mostly because social media helps people:
    1. Find and reach new markets
    2. Build brand awareness
    3. Drive sales in business Now, let’s open that closet door and tackle this monster because it may not be as big and scary as you think. Here are some tips to help out when tackling social media: 
    1. Have a good social media plan with a clear goal to achieve success.
    2. Research which platform your audience hangs out at. You don’t have to use every platform.
    3. Pinpoint your audience so you can add value to the right people and market.
    4. Build relationships so consumers can get to know who you are and what your brand stands for.
    5. Use the right tools to simplify your social media marketing. Believe me, there are plenty out there to help you.
    6. Monitor and interact with relevant conversations to keep people engaged and grow the know, like, and trust value. Remember, you can start with a couple of key networks and build up to more over time! Most importantly, social media may or may not be for you. So, whether or not you’re doing brand marketing online or staying offline, it’s about being your authentic self and developing relationships.