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Business

The right way to Network

Networking the right way will not only develop friendships but will also make you money … Imagine that!


When networking, forgetting about the importance of connection can make it challenging to make a sale.

Your marketing should lead with the principles of relationships, serving & reciprocating.

Look, when you build connections first, the selling and making money comes more easily; otherwise, networking can be frustrating, overwhelming, and hard.

Let me introduce Rob Thomas, the: Founder of ‘Networking In Diners’Author of ‘Who Do You Need To Meet’ Rob is not only a master at networking; he’s also the master at making money while networking effectively.

Join this great conversation with Rob Thomas to learn how to network effectively by developing friendships that will continue moving your business forward by making you money.


https://www.appreciationpal.com/rob-thomas/#!195

We are all recruiters for the service or product we sell

Pretty much no matter what industry we’re in, we are all recruiters for the service or product we sell. Hence, building relationships or ‘relationship marketing’ is vital in ANY competitive market no matter the industry.

Take for example the Talent Industry.

Kat McKentee owns a talent agency, and knows firsthand how competitive this industry is. Kat focuses on building genuine relationships when marketing her talent agency.

By simply focusing on the 1st-word ‘Relationship’ in ‘Relationship Marketing’ she established:

  • Top of mind awareness
  • Genuine relationships
  • Repeat business
  • Increased ROI

Hear Kat’s transformational stories on how relationship marketing has made both her and her students, stand out in this highly competitive market.

https://www.appreciationpal.com/kat-mckentee/#!195

Relationship marketing is a new buzz word!

Relationship marketing is a new buzz word!

Marketing strategy is a big deal when it comes to business. But when people hear the words ‘Relationship Marketing” they want to know exactly, what “Relationship Marketing” is.

Generally, the curiosity is because of the word “Marketing.” Reason for the interest is because, marketing is a way to generate more ‘business,’ and ‘money’ which is the goal of any company.

Relationship marketing is a great format, and it’s essential to have a relationship marketing strategy in today’s day and age. Matter of fact if you don’t have a strategic plan in place for building relationships in business then your falling or getting left behind.

Notice ‘Relationship’ literally comes before ‘marketing.’ Building genuine, heartfelt relationships with other human beings without an attachment to marketing.

Josh Rossi is a perfect example of this. He owns and runs an online photography school, and he has worked on many charitable projects such as;

Justice League for Kids that went viral @ 240 million views

Avengers of Bullying @ 1 million views

https://www.appreciationpal.com/josh-rossi/#!195

Let’s talk sales, making money & where Relationship Marketing fits into your target market…

Let’s talk sales, making money & where Relationship Marketing fits into your target market…

First, what is a Target Market?

Target Market is where a salesperson or business owner should focus their time and efforts. Why? Because prospecting the wrong audience is a waste of time, energy and produces;

  • a longer sales process and;
  • fewer profits, plus;
  • time wasted

Spending time to find the right consumers for your product and service is essential. This produces buyers needing your service or product. Simply put, the right prospect is likely to want what you’re selling. Consequently, spending the time to discover your target market is crucial.

Prospecting the right target market fills your funnel full of potential customers.

Once you have the right target market, it’s time to assess their wants and needs.

Assessing their wants and needs puts you in a position of trust and confidence. Hence this is where relationship marketing comes in by building the trust and confidence that more importantly, produces a sale, which is the desired outcome.

Mark Hunter is known as the “Sales Hunter” and the author of ‘High-Profit Prospecting’ also, the co-founder of the ‘Outbound Conference.’ He shares why sales are not about “what we are selling” or “how we sell.” He tells us it’s about “WHY” we sell.

Don’t miss out on this valuable interview where Mark shares his successful methodology…

https://www.appreciationpal.com/mark-hunter/?lead_id=253238#!195

https://www.appreciationpal.com/mark-hunter/?lead_id=253238#!195

What are leadership qualities?

What are Leadership Qualities?
Leadership qualities are, in a sense, mentorship qualities.
Leadership qualities are needed in any industry because the quality of business relationships, directly correlates with success in any business.
Let’s take Larry & Taylor Thompson for example; they are Network Marketing veterans of 50 years. They are in the top echelon of the MLM industry, and their leadership is trusted and well known.
Here’s what they had to say;
“Leadership is taught by being an example.” Lead by ‘doing’ the things you tell others to do.”
Quite frankly, leadership is built upon by strengthening relationships and the human connection.
First of all, there are two types of Relationships;
Relationships with others and;
Relationship with yourself
Probably the most important would be #2 relationship with self, and here’s why…
Our focus becomes all about the sale and not about;
what the person really needs and;
how we can help them with the service or product we sell.
Hence the Human Connection starts with yourself.
How well do you know yourself?
Indeed, how you respond to someone in how they treat you, is an indicator of how you deal with your own life circumstances. Consequently, this determines the impact you make on a relationship whether good or bad.
Larry and Taylor Thompson are exceptional examples of and exude powerful leadership qualities.
In the interview below, they want to share how they have been successful in teaching these qualities by being examples of doing everything they mentor others to do in this industry…
 

I hope your holidays were fantastic!

I hope your Holidays were fantastic!
The New Year is quickly approaching, and the next time you receive a message from me, it will be 2019.
I’m super excited to share these 5 key questions that will transform your sales & prospecting approach in 2019!
You see, prospecting is not what most salespeople think it is these days. What it used to be, is all about the sale and marketing. However, nowadays people don’t like to be sold to.
Due to today’s digital world, prospecting and marketing is a woven chain that is linked together. Even more, it’s critical that anybody in sales, learn how to market this woven chain by building relationships from the sales and prospecting side.
There are two aspects to sales;
Transactional and;
Relational
Transactional sales are still relational, but it happens in a quicker time frame. Let’s take door-to-door sales as an example. The process with transactional sales is building rapport quickly enough to get to the point of purchase.
Relational sales are made by meeting people where they’re at in their life. The bulk of salespeople fit into the Relational Sales category. Which is understanding your prospects “familiarity bubble.”
Mostly, the “familiarity bubble” and beginning of the relationship start along this woven chain. For instance, every time you touch your potential customer through;
Email
Phone call
Texting
Social Media messaging or;
Sending a card
 
You move into their familiarity bubble.
For this reason, you simply take the focus off of yourself by answering these five key questions, that your potential customer is asking themselves at the beginning of, and during the prospecting process;
Do I like you
Do you listen to me
Do I feel important or significant
Do you understand me
Do I trust you & believe you
Furthermore, this is where they begin to become comfortable in knowing, liking, and trusting you. At this time, you can move into sales and ask for commitments.
Consequently, this creates longevity and loyalty with customers that stick around for a long time.
I wish you a Happy & Prosperous 2019 and wanted to help you get your New Year business goals started off with a bang, by sharing this interview with Jeb Blount.
Jeb Blount is CEO and founder of Sales Gravy, and the bestselling Author of ten books and among the world’s most respected thought leaders on sales, leadership, and customer experience.
He transforms organizations by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.
Jeb is the most downloaded sales podcaster in iTunes history.
Learn how to implement these valuable nuggets, as he discusses Sales Acceleration and peak performance, built through honoring the needs of prospects and customers.