Business

One of the biggest disappointments in business is losing a client, and even worse, losing the client to a competitor! In most cases, when we lose a client, it’s because we assumed that we had a great relationship with them. 

“Assuming is the root of all disappointments.” – Rogienel Reyes 

Assuming your client relationships are great can undoubtedly kill the very relationship you thought was great! Avoid assuming by asking your clients how you can do better, if they like working with you, and how you can help them grow their business.  

The answers you get will give you a better idea of the areas in your business and client relations that you could improve on. Don’t assume! Use these tips to take the guesswork out and improve on your customer relationships: 

1. Address specific needs because no two clients are alike.
2. Keep in touch – don’t wait for them to contact you.
3. Under promise and overdeliver.
4. Make a genuine connection, not just a transaction.
5. Know what matters to them.

 How often do you serve, celebrate, and appreciate your clients? There is no time like the present! Now is a great time to stop assuming and start showing clients that you sincerely appreciate serving them and your relationship with them! 

I appreciate you, 

Laurie

P.S. Let’s connect! I have some ideas and tools to support you when you’re ready to level up in building strong client relationships. 

Looking inwards is the key to fueling outer success! We must discover authentic balance within our heart, mind, body, and soul to find the type of outer success we desire. 

The two things that will quickly destroy your outer success are selling with your head and ego.  Selling from your head or ego happens when you stress about the need to make revenue or hit your income goals or quotas. 

Can you imagine what it would feel like to acquire the outer success you desire without stressing about what you need? It would feel good, right? 

Well, I’m sure it comes as no surprise that authentic outer sales success starts inwards with your beliefs and values.  

This means communicating, connecting, and genuinely wanting what’s best for them, not what’s best for you. To connect and communicate genuinely, you need self-awareness and a desire to be constantly learning and growing.  

That means feeding your mind daily with positive podcasts, videos, music, and reading that will fuel your mind, body, and soul to achieve your desired outer success. 

Because everybody has one (an EGO, that is), check out the bonus tool I share below, and feel free to reach out to me for books and other great tools I use daily to get out of my head and ego.

I’d be happy to share them with you. 

Cheers to your outer sales success, 

BONUS: Learning from others is a great way to get out of your head and ego. Check out Prompting U, one of my favorite tools.

• Does your relational reserve overflow, causing top-of-mind referrals? If not, then you are losing money!   

 

• Being intentional about client relationships will fill your relational reserves organically, which then increases loyalty, partnerships, referrals, and the bottom line.  

 

• Think about it…have you ever been asked for a referral or asked if you know anyone who is a realtor, landscaper, doctor, contractor, groomer, hair stylist, insurance agent, or window washer?  

 

• Most importantly, when asked to give a referral, are the names of those referrals top-of-mind? 
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• Imagine for a second that a client can’t refer to you because they don’t remember you or your information! 
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• I know from experience how disheartening it is to not be able to pass on a referral for someone that provided me a great service that I appreciated.  
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• The reality is, if you’re not building relational reserves in your industry, your competitor is. Even worse, your customer is replacing you with your competitor. 
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• This, my friend, is the difference between a transactional purchase versus a relational purchase, and your bottom line. Of course, I’m all about relational business and would love to hear from you, so let’s connect! 
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• I appreciate you,  
• Laurie
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• P.S. You know I got you covered if you need some creative time-saving ways to build relational reserves 🙂

• First off, professional salespeople know the most important asset in business is customers. But, before I tell you the top tip to avoid commission breath, I want to share a quick story about someone in the mortgage industry that brought in $60,000 in 30 days without even opening their mouth. How did they do it, you ask? Postcards! They sent a postcard with a quick message letting the customer/prospect know they appreciated and thought of them because interest rates were low.  Now for the number one tip to avoid commission breath: develop relationship breath.  Stop talking about yourself (commission breath) and start showing you care about them (relationship breath). It doesn’t matter if you are talking with prospects over a webinar, phone, text, or face to face. A prospect/customer can smell commission breath the minute you start: 
  1. Talking about yourself
  2. Pushing your products
  3. Bragging on services
   Look, if you’re lucky, commission breath might work for a quick one-time commission, but relationship breath builds a long-term, repeat commission built on relationships. You see, relationship breath conveys to customers that you care about them, and you have a solution to their challenge. In this case, the postcards the mortgage lender sent relayed two things to his customers/prospects:  
  1. He cared about them as a person 
  2. He had a solution that would save them money 
   The reason that postcard marketing works so well is that it builds relationships, trust, and loyalty as you increase your referrals.  Most importantly, it builds commissions, with long-term repeat business! Now, I can’t promise you $60,000 in 30 days, but I can tell you that postcard marketing opens up the door to make sales fun by building long-term relationships and repeat commissions over time. Don’t take my word for it – connect with me to start experiencing the postcard miracle for yourself. Cheers to long-term commissions,  P.S. I look forward to sharing postcard marketing with you, so let’s connect!