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Relationship Marketing

How to end 2021 strong in the last 90 Days of the year!

Holy cow, it’s the last quarter of the year, and the holidays are upon us! I have a quick question… Are you on track to ending the year as you had planned?  If this question makes you anxious, don’t panic!  The good news is, there is a way to simplify when it comes to growing your business during the last quarter and holiday madness! Have you ever considered hiring a VA? (Virtual Assistant) A VA can simplify things such as: 

  • Social media
  • Holiday card sending
  • Updating contacts

 A VA can handle all of the above and more, allowing you to focus on essential things, like money-making activities!  

You have 90 days to end the year exactly as you want to, don’t let the holidays stifle that! Hiring a VA will help you be seen, heard, and FELT in a way that your ideal people are lining up to be a part of everything you’re offering. 

Now that would be a great way to end 2021! Of course, if hiring a VA resonates with you, I’d love to connect to share some of my best outsourcing resources with you. Looking forward to sharing,  

How to Connect Your Audience With a Unique Experience

How do you unite and connect long-term with your audience? 

Most of us look for a way to relate to our audience in a shared experience.

You know, like a:

  • Fist bump 
  • Secret handshake
  • High five

Whatever it is you do should be a brand-aligned experience that is readily recognized as uniquely yours.

Ask yourself;

What experience do I offer every time I show up in person or virtually to allow those around me to unite and connect with me after meeting me?

Remember, the version of how you unite and connect gets to be undeniably, uniquely yours and should leave a:

  • Memory 
  • Feeling
  • Experience 

That would wash over them and take them back to the time you met them in all the right ways.

Not sure what your unique connecting experience is? 

Then let me help put the WOW factor in your brand experience!

Please connect, and let’s talk about it.

Marketing for the WIN Offline!

Are you worried about falling behind in this crazy era of digital marketing? Don’t worry, I got you! Look, people are busy these days, and their attention span is not just short, it’s pretty much nonexistent! So, for this reason, you must learn to catch someone’s attention in a few seconds if you want to: 

  1. Stand out from your competition
  2. Grow your relationships
  3. Find success with your marketing

 Believe it or not, it’s possible to have a “marketing win offline” while you prospect online; now, I’d say that’s a win-win! Suppose I could show you how to do all three of the above with sophisticated yet straightforward marketing that would make an emotional and lasting impact with your customers and prospects, creating life-long loyalty in your business.  Would you want to learn about it? Of course, you would! Connect with me to learn how you can: 

  • Stand out from your competition
  • Grow business relationships
  • Win with your marketing

 Don’t worry, and I’ve got you! Let’s chat, P.S. If you’re ready to level up and win with your marketing and business, then I’m here to assist you with marketing so simple, an 8-year-old could do it!

Avoiding the should’ve, could’ve, would’ve disappointment in business!

This email will teach you the importance of acting on “promptings” in your personal and business life. First off, have you ever felt the disappointment of the dreaded “should’ve, could’ve, would’ve?” This disappointment comes from NOT acting on your “Promptings!” 

Promptings are intuitive thoughts that EVERYBODY has! For instance, a prompting is a “thought” that you should do something, say something or reach out to someone for a particular reason. When promptings are ignored or dismissed, we feel the:   

  • Should’ve
  • Could’ve
  • Would’ve

 Disappointment that we should have acted on the prompting, thought, or intuition we had; If acted upon, a prompting could make a big impact in your business, but more importantly, positively impact the person for why you had the prompting in the first place! So why don’t more people act on promptings? Well, for two challenging reasons: 

  1. Recognizing one when it comes
  2. Acting on it immediately

 Meaning, when you recognize a prompting, you have 60 seconds or less to act on this intuition before it’s too late and forgotten. 

Certainly, one thing you know about me is that I love teaching about promptings and helping others act on them, especially when it comes to business relationships! 

For this reason, I’m sharing this video of Kody Bateman, the CEO, and founder of Greener Still, speaking to the Greeting Card Association about how greeting cards play a significant role in providing a tool to help people act on their promptings. I hope you enjoy watching,

https://www.youtube.com/watch?v=P68AM6oecv8  

P.S. Let’s connect; I have some great ideas for using greeting cards in your business when those promptings arise.

Three critical questions that differentiate you from your competition

Are you struggling to set yourself apart from your competition?

“Be different so that people can see you clearly amongst the crowds”

~Mehmet Murat Ildan~

First off, look at the story you are telling!

Are you telling stories about you and your:

  • Expertise
  • Awards
  • Products
  • Industry

If yes, then stop, remember it’s about them.

Think relational, not transactional, and start communicating with your current and ideal client’s:

  • Mind 
  • Heart 
  • Emotions

This defines your uniqueness in the way you create vision and value.

Here are three questions to help perfect your unique defining factor:

  1. What sets you apart from your competition?
  2. How do you stand out?
  3. Why you instead of your competition?

It’s up to you to prove why someone would want to do business with you and not your competition!

“Sales professionals seek to be different, not just better. Because being different makes them better” 

~Larry Levine~

What will make you different from your competition?

Hint: Demonstrate your value by telling a story that’s relational rather than transactional!

Enjoy defining your story,

P.S. Connect with me if you’d like to learn the relational secret of how the top 1% of salespeople in any industry stay at the top 1%.

Hitting a marketing roadblock always comes down to this one thing!

Has your marketing hit a roadblock?

This email will discuss the most critical step in improving your marketing and how doing it better than anybody else out there will create success in your marketing. Every. Single. Time.

Look, we all want massive success in our business. 

But, massive success happens when we understand this one thing:

 “Behind our marketing is a person going through it!”

Is your marketing speaking to the person behind it?

If NOT, then it’s time to work on this one thing, CONNECTION; Connection with the person behind your marketing.

Indeed, connecting with the person behind your marketing should be an experience that connects them emotionally with:

  • Words
  • Actions
  • Value

Maintaining these basic emotional connectors will give people a feeling or sense of creating a relationship with you and the core of your business.

Everybody knows that marketing is a moving target that is constantly changing, but one marketing connector has always stayed consistently successful.

Would you like to learn what that is and watch your marketing to do a 180?

If YES, be sure to connect with me! I’d love to share how to move the needle and create massive success with a simple connector to use alongside your marketing.

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