Get your LinkedIn SSI score, and learn how to be a better connector influencer.
LinkedIn previously had the SSI (Social Selling Index Score) as a feature that people only had access to only if they were paying.
Where do you rank?
Check HERE to calculate your score:
Click HERE to connect with me and build your network.
The Score Breakdown:
The Social Selling Index is broken down into 4 components:
1) Establish Your Professional Brand – Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
2) Find the right People – Identify better prospects in
less time using efficient search and research tools.
3) Engage with Insights – Discover and share conversation-worthy updates to create and grow relationships.
4) Build Relationships – Strengthen your network by connecting and establishing trust with decision makers.
Have a professional profile shot (doesn’t have to cost a lot or anything, but just you, and professional, decent background)
Your profile should show your accolades and the potential you’d bring to a prospective employer.
SSI is a score that measures how well each person utilizes proper social selling practices. You can measure your progress, as well as see the links between your social selling and your performance. It shows how well you have implemented best selling skills practices into your social media strategies on LinkedIn. Once your profile is complete, the more you connect with other decision makers, share great content, and connect with potential prospects, your SSI numbers will likely rise.
In essence, the more you are engaged with social relationship marketing and social selling, the better your results will be.
LinkedIn’s algorithms look at profile completeness when determining your score. Prospective clients many times will look at your score as well. Many times before people buy from you, do business with you, or even contact you or connect with you – they check you out on social media.
You must establish yourself as an expert in your field. It doesn’t mean spending a lot of money, always, but business does take some time and money! But you want to post educational and useable content that helps enrich your followers and guide them to why you are good at what you do, and why they should trust you and believe in what you do.
Posting your experiences and accomplishments is a great way to start. Posting useful and relevant updates, educational, spiritual (if you choose to incorporate this into your business), effective information will reinforce your professional brand. Your prospective clients will turn to you when they need assistance, and your SSI score will shoot up as well.
When you’re viewing people and looking for 2nd or 3rd-degree connections, the right kind will help you to create warm introductions with productive prospects and leads. Use the advanced search features on LinkedIn to give you even better results.
Always look at who has viewed your profile and make sure to engage with them, if appropriate.
Always look for specifically influencers and decision makers – you want to connect yourself with senior level executives—people who can make waves for you when the time comes. Connections with many people is always great, but those who have influence over many others, can help you in business even more.
Think of what interests you, share that, on your wall, in groups that are relevant to your interests…..as you do, many of your prospects and prospective clients that have those same interests, will see you more as an expert, and also help connect you even more with the right people on LinkedIn. Remember to be consistent and share good and educational material.
Building trust in relationship marketing is key to your success. You can enhance your relationship marketing in many ways, texting, phone calls, social media connecting and posting, in person, and sending to keep in touch through the real mail. This will in turn also help you in referrals….instead of asking for them, deserve them – show your connections why you deserve their referrals.
When it comes down to it – it is all about knowing the right people. Don’t just accept everyone that asks. Your SSI score looks at how you are connected with others as well, and how each of you relate to each other. It also looks at when others accept you or not, if you have a lower acceptance rate, your SSI may suffer.
It is also always best to reach out as much as possible. When someone sends me a request, I look at their profile before accepting, to see if I might think that they would be a good fit. I do not randomly accept everyone. Then I send them a message, asking them WHY they want to connect with me. The thing is – you want to add value, but you want others to add value to you as well. Don’t just merely think in the numbers of how many I can have, and how many possible sales that might be. You want the right people, and the right sales.
Why do your CLIENTS LEAVE YOU? It’s not what you think!
68% is PERCEIVED INDIFFERENCE – (they don’t think you care about them)
Studies show that the average person won’t take action until they’ve heard or seen your message at least 7 times. It is VITAL to your business to have a systematic way for keeping in touch.
95% of your customers will purchase from a competitor on an impulse even if you provide a great service.
This just shows the importance of staying Top-Of-Mind with them.
66% of your business within the next 12 months should come from your sphere of influence. How are you staying in touch with them?
The average company loses 52% of it’s customers every 5 years…Cost of replacing them can be 6-7 times more expensive. The #1 reason for leaving is that they forget about you, the #2 reason is that they feel you took their business for granted.
62% of your clients aren’t taking advantage of all of your products or services.
For every month that you don’t communicate with your client, you lost 10% of your influence….if 10 months go by without communication, you’ve lost 100% of your influence!
There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.
Yet that is typically the very thing that happens when you have no system for acquiring new prospects.
A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.
On the other hand, a business based on endless referrals fills you with peace of mind!
Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.
Picture me holding up a five dollar bill….
“How would you spend this $5?”
(Some people may say: Subway, Starbucks, etc)
If you are in business, how ’bout this –
How hard did you WORK to GET those CLIENTS –
what are you doing to KEEP them????
one card – “Thank you for the referral”
second card – “Happy Birthday”,
next card – “Sorry for your loss”,
next card – “I appreciate your business”,
last card – “Merry Christmas/Happy Holidays”
“For a few dollars per customer per year, we cultivate and build relationships and your customers will know they are valued and appreciated.”
If you TRULY BELIEVE it will help you and others, why don’t you SHARE it with everyone you know and love?
Or are you going to simply SHARE it with others, let them decide (not sell), and you will see the MORE you SHARE IT, the more others will say YES (and some no’s) and the more $$$$$ you will make, and the more HAPPINESS you can spread!!!!
What are your REAL LIFE DREAMS? If you had, let’s say $200,000 EVERY SINGLE MONTH coming in…..what would you do with it? Make a list of the things, in DETAIL what you would do with that money – and the money RE-comes back in EVERY month, so the 1st of every month – make that list again, what you are going to spend it on……
Yes at the beginning many people would upgrade their house, their cars, their clothes….but that is *really good money*!!! and it keeps coming back! What else would you do? WHO would you help? People, charities, etc….What kind of AMAZING things could you do for others and accomplish – if you had some help money wise? Think of those things, write it out IN DETAILS, DREAM on PAPER……(just for your eyes, no one else, unless you choose to share it) but WRITE IT DOWN, IN DETAILS, DREAM on that PAPER……and you will find…..if you do it, like I said and then you go to work and share it…….it WILL come TRUE…..
I want to see you, and stand by your side, and cheer you on – of all your hopes and dreams!!!! Many of you I know personally, and you have told me some of your true hearts desires……Let’s get out there and DO IT!!!! It won’t happen as we *sit on the sidelines* and your life is not going backwards, one day we don’t want to say “I wish I……..” — LET’s MAKE THAT DIFFERENCE FOR GOOD IN THE WORLD!!!!
Do you send birthday cards to your clients?
What about holiday cards????
Birthdays, anniversaries and holidays are master keys to client loyalty.
This is a simple concept. Your clients will demonstrate dramatically increased client loyalty to you, naturally, when you communicate that you value the importance of their personal and family celebrations.
Does this ring true for you?
With enough loyal clients, any business will exceed its financial goals.
Is there a magic bullet? Yes. Of course. It has been proven over and over again, for 600 years – send your best clients a greeting card.
Basic, but very, very effective.
Then, why is it so difficult to act on this truth?
Because it is a staffing nightmare to organize and execute. Remembering dates, buying cards, writing the message, stuffing, stamping, mailing!!!
It takes determination, but wait….
We have solved the problem.
In fact, this technology did not exist several years ago.
Never again address, stuff, stamp and mail another birthday card.
In less than 60 seconds, enter your client’s basic information online.
As easy as sending an email, except that your client receives a photographic quality greeting card in the postal mail.
The company prints, stuffs, stamps and mails the card.
Choose from over 60,000+ cards. Custom cards are easy to create.
Even upload your current database in mere minutes.
The online data manager never lets you forget a birthday or anniversary.
Send multiple cards as a follow-up campaign, automatically, whenever you say, even months from now.
Add your signature, even use your own handwriting font.
Add a picture or image from your computer – they print it next to your message.
Compassionate client follow-up the easy, effective way.
This works – beyond your expectations.
Contact me, or see more about the system we use to keep in touch with our clients – at www.ILoveCards.net
Today I was sitting here thinking about my business, and my clients business. I was talking to a client on the phone, and he was asking me about being able to KEEP his clients. I gave him some ideas, as usual, then got off the phone.
The more I sat and contemplated our phone conversation, the more I began to think. I thought about my anniversary, and comparing that to business….and I thought….you know – for my husband to KEEP my *business* in our marriage, he had to WORK at it over the last 16 years. He had to KEEP in TOUCH with me. Many businesses, they think that they can do the sale, take care of you whenever you call them for something, and that is it! And you will STAY FAITHFUL to being their client for 16 years! What do you think???? Do you think if my husband only took care of me when I called him for something or asked him for something – do you think I would have *stayed his client (wife)* for the past 16 years??? No! So WHY would you expect your CLIENTS to do the same???
If you want to KEEP your clients for 16 years, you need to KEEP in TOUCH with them….you can do this many ways, via email, via telephone calls, via webinars, via greeting cards, etc – There are many ways that you can keep in touch with your clients, build rapore with them, as well as give them ideas to increase their business, and just remind them who you are and say hello to them!
I heard it once, people do business with those who they know, like, and trust. Well it’s true! The thing is, after you GET your clients, you want to KEEP them don’t you? Just think about it. If you only send them your sales special once a year, and nothing else all year long, or their invoice once a year…How loyal do you think they are going to be to you? What reason would they have to stay with you – rather than go to the next person that comes along, that offers them a better deal, a better offer, a better sale, etc.
One of the things I do, is help people to KEEP in touch with their clients – all for about $5 a year per client. I can help you set up with email autoresponders to keep in touch with your clients, as well as greeting cards – we can design CUSTOM cards for your business, as well as CUSTOM campaigns for your business – where you hit CLICK – and cards are sent to your client over the next 5 months, or even 5 years, all with one click from your end. I talk to you, find out about your business, what you want to do, as well as give you ideas that I have seen be proven with other people in their business that I have already helped them with.
So you CAN KEEP your clients and customers for 16 years…..and longer…..
See some greeting cards and post cards I have done for over 600 other clients – ILoveCards.net