Pretty much no matter what industry we’re in, we are all recruiters for the service or product we sell. Hence, building relationships or ‘relationship marketing’ is vital in ANY competitive market no matter the industry.
Take for example the Talent Industry.
Kat McKentee owns a talent agency, and knows firsthand how competitive this industry is. Kat focuses on building genuine relationships when marketing her talent agency.
By simply focusing on the 1st-word ‘Relationship’ in ‘Relationship Marketing’ she established:
- Top of mind awareness
- Genuine relationships
- Repeat business
- Increased ROI
Hear Kat’s transformational stories on how relationship marketing has made both her and her students, stand out in this highly competitive market.